Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Latest News

BBB Scam Alert: Using voice search? Use caution when asking for auto dial from a smart device

By Better Business Bureau. August 16, 2019.
Close up of woman holding in hand smart phone talking with digital assistant or friend distantly uses easy voice messaging, concept of modern ai technology, voice recognition, online translator

(Getty Images)

Tell Alexa to play your favorite song. Ask Siri about the weather. Use Google Assistant to turn down the air conditioner. But don’t ask your smart device to look up a phone number, because it could accidentally point you to a scam. 

How the scam works

You need the phone number for a company, so you ask your home’s smart device, which might be Google Home, Siri, or Alexa, to find and dial it for you.  But when the company’s “representative” answers, you start to notice some red flags. This representative may insist they can only help you if you make a payment by wire transfer or prepaid debit cards. Other times, they demand remote access to your computer or point you to a scam website.

One recent victim reported to BBB Scam Tracker: “I used Siri to look up the United Airlines customer service line. Somehow, the call was connected to a different company… The agent pretended to be a United Airlines agent and said he could help me cancel my flight. The fee was $125. I was convinced it was United Airlines, but the next day I realized my mistake. They said they would refund my money, but only after I threatened to call the police. I’m still waiting for a refund.” Read more about airline booking scams.

In another version of this scam, a consumer tried using voice search to contact Roku with a question about setting up their device. Instead, someone pretending to represent Roku charged them an $80 “activation fee” for a service that doesn’t exist. Learn more about similar cons targeting smart TV owners.

In all versions of this scam, the “representative” isn’t from the company you were searching for at all. Instead, scammers created a fake customer service number and bumped it to the top of the search results. These bad actors hope that when consumers do a voice search using Siri, Alexa, or another device, the algorithm will accidentally pick their scam number and an unsuspecting victim will contact them directly.

Tips to avoid this scam:

  • Be careful when searching for support phone numbers. Rather than doing an online search or letting your smart device look up a number, use the contact information on the business's website (always double check the URL) on your bill, receipt, or in your confirmation email.

  • Beware of fake ads. Scammers create bad ads with fake customer service numbers. Using voice search to find a number can make it harder to tell a phony listing from the real one. Get your information from the official company website or official correspondence.

  • Go straight to the source. For example, if you need to get in touch with Amazon, use the Amazon mobile app or website. This goes whether you’re seeking customer service, tech support, or when looking to make changes to your account. Visit the Message Center on Amazon.com or on the official app to review authentic emails from Amazon. Remember that reputable companies like Amazon will never ask you to provide payment information for products or services over the phone.

  • Make payments with your credit card. It’s easier to dispute a credit card payment. Paying by wire transfer or pre-paid debit card is like using cash. There is almost nothing you can do to get the money back.

 

For more information

Check out these tips from the FTC.gov on security and smart home devices. In Canada, check out these consumer affairs tips

To learn more about scams, go to BBB.org/ScamTips. If you’ve been targeted by this scam, help others avoid the same problem by reporting your experience on BBB.org/ScamTracker

Stay one step ahead of scammers by subscribing to BBB's weekly Scam Alert emails