Apple's Notice of Opposition v. Super Healthy Kids, Inc.

Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.
gov
ESTTA Tracking number: ESTTA1044908
Filing date: 03/25/2020
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE

BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
Notice of Opposition
Notice is hereby given that the following party opposes registration of the indicated application.
Opposer Information
Name Apple Inc.
Granted to Date 03/25/2020
of previous ex-
tension
Address One Apple Park Way
Cupertino, CA 95014
UNITED STATES
Attorney informa- William M. Bryner

tion Kilpatrick Townsend & Stockton LLP
1001 West Fourth Street
Winston-Salem, NC 27101
UNITED STATES
BBRYNER@kilpatricktownsend.com, jpetersen@kilpatricktownsend.com, HY-
ang@kilpatricktownsend.com, Agarcia@kilpatricktownsend.com, tmad-
min@Kilpatricktownsend.com
336-607-7300
Applicant Information
Application No 87315348 Publication date 11/26/2019
Opposition Filing 03/25/2020 Opposition Peri- 03/25/2020
Date od Ends
Applicant Super Healthy Kids, Inc.
383 West Lakeview Drive
Lehi, UT 84043
UNITED STATES
Goods/Services Affected by Opposition

Class 042. First Use: 0 First Use In Commerce: 0
All goods and services in the class are opposed, namely: Providing temporary use of on-line non-
downloadable software, namely, an application for organizing and planning meals,for evaluating the
nutritional content of meals, for creating a searchable database of recipes, and for managing the pur-
chase of recipe ingredients
Class 045. First Use: 0 First Use In Commerce: 0
All goods and services in the class are opposed, namely: On-line social networking in the field of
cooking, food and nutrition
Grounds for Opposition

Priority and likelihood of confusion Trademark Act Section 2(d)
Dilution by blurring Trademark Act Sections 2 and 43(c)
Marks Cited by Opposer as Basis for Opposition
U.S. Registration 2715578 Application Date 07/01/2002
No.
Registration Date 05/13/2003 Foreign Priority NONE
Date
Word Mark NONE
Design Mark
Description of NONE
Mark
Goods/Services Class 009. First use: First Use: 1977/01/01 First Use In Commerce: 1977/01/01
Computers hardware; computer hardware, namely, server, desktop, laptop,
notebook and subnotebook computers; hand held and mobile computers; com-
puter [ terminals and ] monitors; personal digital assistants; portable digital audio
players; electronic organizers; computer keyboards, cables, [ modems; ] audio
speakers; computer video control devices, namely, computer mice, [ trackballs,
joysticks andgamepads; ] a full line of computer software for business, home,
education, anddeveloper use; computer programs for personal information man-
agement; database management software; [ character recognition software;
telephony management software; ] electronic mail and messaging software; [
telecommunications software, namely, for paging; ] database synchronization
software; computer programs for accessing, browsing and searching online
databases; operating system software; application development tool programs;
blank computer storage media; fonts, typefaces, type designs and symbols re-
corded onmagnetic media; computer software for use in providing multiple user
access to a global computer information network for searching, retrieving, trans-
ferring, manipulating and disseminating a wide range of information; computer
software foruse as a programming interface; computer software for use in net-
work server sharing; local and wide area networking software; computer soft-
ware for matching, correction, and reproduction of color; computer software for
use in digital videoand audio editing; computer software for use in enhancing
text and graphics; computer software for use in font justification and font quality;
computer software for use to navigate and search a global computer information
network, as well as to organize and summarize the information retrieved; com-
puter software for use in word processing and database management; word pro-
cessing software incorporating text, spreadsheets, still and moving images,
sounds and clip art; computer software for use in authoring, downloading, trans-
mitting, receiving, editing, extracting, encoding, decoding, playing, storing and
organizing audio, video, still images and other digital data; computer software for
analyzing and troubleshooting other computer software; children'seducational
software; computer game software; Computer graphics software; [ Computer
search engine software; ] Web sitedevelopment software; computer program
which provides remote viewing, remote control, communications and software
distribution within personal computer systemsand across computer network;
computer programs for file maintenance and data recovery; computer peripher-
als; instructional manuals packaged in association withthe above

No.
Date
Word Mark NONE
Design Mark
Description of The mark consists of the design of an apple with a bite removed.
Mark
Computers; computer hardware; computer peripherals; handheld computers;
handheld mobile digital electronic devices for recording, organizing, transmitting,
manipulating, and reviewing text, data, image, audio, and audiovisual files, for
the sending and receiving of telephone calls, electronic mail, and other digital
data, for use as a digital format audio player, handheld computer, personal digit-
al assistant, electronic organizer, electronic notepad, camera, and global posi-
tioning system (GPS) electronic navigation device; digital audio and video re-
corders and players; personal digital assistants; electronic organizers; cameras;
telephones; mobile phones; satellite navigational systems, namely, global posi-
tioning systems (GPS); electronic navigational devices, namely, global position-
ing satellite (GPS) based navigation receivers; computer game machines for use
with external display screens, monitors, or televisions; a full line of accessories
and parts for the aforementioned goods; stands, covers, cases, holsters, power
adaptors, and wired and wireless remote controls for the aforementioned goods;
computer memory hardware; computer disc drives; optical disc drives; computer
networking hardware; computer monitors; flat panel display monitors; computer
keyboards; computer cables; modems; computer mice; electronic docking sta-
tions; set top boxes; batteries; battery chargers; electrical connectors, wires,
cables, and adaptors; devices for hands-free use; headphones; earphones; ear
buds; audio speakers; microphones; and headsets; a full line of computer soft-
ware for business, home, education, and developer use; user manuals for use
with, and sold as a unitwith, the aforementioned goods; downloadable audio and
video files, movies, ring tones, video games, television programs, pod casts and
audio books via the internet and wireless devices featuring music, movies,
videos, television, celebrities, sports, news, history, science, politics, comedy,
children's entertainment,animation, culture, current events and topics of general
interest

No.
Registration Date 04/25/2006 Foreign Priority 11/04/2003
Date
Word Mark NONE
Design Mark
Description of NONE
Mark
Goods/Services Class 009. First use: First Use: 0 First Use In Commerce: 0
electronic apparatus and software therefor for downloading, transmitting, receiv-
ing, playing, storing and organizing audio, video and navigation data for use in
automobiles [, railway cars ][ and engines, ] [ ships and planes ]; sound effect
generators and instruments comprised of computer hardware and software
Class 012. First use: First Use: 0 First Use In Commerce: 0
[ automobiles ]
Class 015. First use: First Use: 0 First Use In Commerce: 0
Electric and electronic musical instruments; musical instruments adapted to pro-
grammed system sequences; electronic pianos, electronic keyboard instru-
ments; electric or electronic percussion or drum systems comprised of computer
hardware and software; music and sound synthesizers; electronic tone generat-
ors; musical instruments controlled by computer software

No.
Date
Word Mark NONE
Design Mark
Mark
[ Application service provider (ASP), namely, hosting computer software applica-
tions of others; ]computer services, namely, displaying the [ web sites and ] im-
ages of others on a computer server; computer diagnostic services; installation
of computer software; updating of computer software; maintenance of computer
software; computer hardware development; integration of computer systems and
networks; monitoring the computer systems of others for technical purposes and
providing back-up computer programs and facilities; computer consultation,
design, and testing services; consulting services inthe field of design, selection,
implementation and use of computer hardware andsoftware systems for others;
computer data recovery; computer programming for others; research and devel-
opment of computer hardware and software; website design, creation [ and host-
ing services ] ; computer services, namely, designing [ and implementing ] web
sites for others; computer services, namely, providing search engines for obtain-
ing data on a global computer network; providing use of on-line non-
downloadable software for communications via local or global communications
networks, including the Internet, intranets, and extranets; computer consultation,
namely, analyzing data to detect, eradicate, and prevent the occurrence of com-
puter viruses; computer consultation, namely, services relating to the protection
of computer hardware, computer software, computer networks and computer
systems against computer viruses, attacks, or failures; computer consultation,
namely, services for optimizing the performance and functionality of computer
software and communications networks; technical support services, namely,
troubleshooting of computers, computer software, telecommunications, and the
Internet systems; leasing of computers, computer peripherals and computer
software; leasing computer facilities; providing information in a wide variety of
fields over computer networks and global communication networks; computer
services, namely, creating indexes of information, web sites and other informa-
tion sources available on computer networks; providing information concerning a
wide range of text, electronic documents, databases, graphics and audiovisual
information

No.
Date
Word Mark NONE
Design Mark
Mark
Personal and social services rendered by others to meet the needs of individu-
als, namely, online social networking and introduction services; online social net-
working services, namely, facilitating social interaction among individuals, social
introductions, and for finding persons with particular hobbies, interests and back-
grounds; providing a social networking website for entertainment pur-
poses;security services for the protection ofproperty, namely, monitoring of com-
puterized data for security purposes

No.
Date
Word Mark APPLE
Design Mark
Description of NONE
Mark
Personal and social services rendered by others to meet the needs of individu-
als, namely, online social networking and introduction services; online social net-
working services, namely, facilitating social interaction among individuals, social
introductions, and for finding persons with particular hobbies, interests and back-
grounds; providing a social networking website for entertainment pur-
poses;security services for the protection ofproperty, namely, monitoring of com-
puterized data for security purposes

No.
Date
Word Mark APPLE
Design Mark
Description of NONE
Mark
COMPUTERS; [ AND COMPUTER PROGRAMS RECORDED ON PAPER AND
TAPE ] (( * COMPUTER PROGRAMS, NAMELY, COMPUTER OPERATING
SOFTWARE, COMPUTER SOFTWARE DEVELOPMENT TOOLS, GAME
SOFTWARE, AND COMPUTER SOFTWARE FOR CREATING AND EDITING
TEXT AND GRAPHICS * ))

No.
Date
Word Mark APPLE
Design Mark
Description of NONE
Mark
Computer hardware; computer hardware, namely, server, desktop, laptop and
notebook computers; computer memory hardware;computer disc drives; optical
disc drives; computer hardware, software and computer peripherals for commu-
nication between multiple computers and between computers and local and
global computer networks; computer networking hardware; set top boxes; com-
puter hardware and computer software for the reproduction, processing and
streaming of audio, video and multimedia content; computer hardware and soft-
ware for controlling the operation of audio and video devices and for view-
ing,searching and/or playing audio, video, television, movies, photographs and
other digital images, and other multimedia content; computer monitors; liquid
crystal displays; flat panel display monitors;computer keyboards, cables, mo-
dems; computer mice; electronic docking stations;stands specially designed for
holding computer hardware and portable and handheld digital electronic
devices; batteries; rechargeable batteries; battery chargers; battery packs;
power adapters for computers; electrical connectors, wires, cables, and ad-
aptors; wired and wireless remote controls for computers and portable and
handheld digital electronic devices; headphones and earphones; stereo head-
phones; in-ear headphones; microphones;audio equipment for vehicles, namely,
MP3 players; sound systems comprising remote controls, amplifiers, loudspeak-
ers and components thereof; audio recorders; radio receivers; radio transmitters;
personal digital assistants; portable digital audio and video players; electronic
organizers; cameras; telephones; mobile phones; videophones; computer gam-
ing machines, namely, stand-alone video gaming machines; handheld and mo-
bile digital electronic devices for the sending and receiving of telephone calls,
electronic mail and other digital media; MP3 and otherdigital format audio and
video players;portable and handheld digital electronic devices for recording, or-
ganizing, transmitting, receiving, manipulating, playing and reviewing text, data,
image, audio and video files; a full line of electronic and mechanical parts and
fitting for portable and handheld digital electronic devices for recording, organiz-
ing, transmitting, receiving, manipulating, playing and reviewing text, data, im-
age, audio and video files, namely, headphones, microphones, remote controls,
batteries, battery chargers, devices for hands-free use, keyboards, adapters;
parts and accessories for mobile telephones, namely, mobile telephone covers,
mobile telephone cases, mobile telephone covers madeof cloth or textile materi-
als, mobile telephone batteries, mobile telephone battery chargers, headsets for
mobile telephones, devices for hands-free use of mobile telephones; carrying
cases, sacks, and bags, all for use with computers and portable and handheld
digital electronicdevices; operating system programs; computer utility programs
for computer operating systems; a full line of computer software for business,
home, education, and developer use; computer software for use in organizing,
transmitting, receiving, manipulating, playing and reviewing text, data, image,
audio, and video files; computer programs for personal information manage-
ment; database management software; character recognition software; electron-
ic mail and messaging software; telecommunications software for connecting
wireless devices, mobile telephones, handheld digital electronic devices, com-
puters, laptop computers, computer network users, global computer networks;
database synchronization software; computer programs for accessing, browsing
and searching online databases; computer software to develop other computer
software; computer software for use as a programming interface; computer soft-
ware for use in network server sharing; local and widearea networking software;
computer software for matching, correction, and reproduction of color; computer
software for use in digital video and audio editing; computer software for use in
enhancing text and graphics; computer software for use in font justification and
font quality; computer software for use to navigate and search a global computer
information network; computer software for use inword processing and database
management; word processing software incorporatingtext, spreadsheets, still
and moving images, sounds and clip art; computer software for use in authoring,
downloading, transmitting, receiving, editing, extracting, encoding, decoding,
playing, storing and organizing audio, video, still images and other digital media;
computer software for analyzing and troubleshooting other computer software;
computer graphics software; computer search engine software; website devel-
opment software; computer software for remote viewing, remote control, com-
munications and software distribution within personal computer systems and
across computer networks; computer programs for file maintenance and data re-
covery; computer software for recording and organizing calendars and sched-
ules, to-do lists, and contact information; computer software for clock and alarm
clock functionality; computer softwareand prerecorded computer programs for
personal information management; electronic mail and messaging software;
computerprograms for accessing, browsing and searching online databases;
computer software and firmware for operating system programs; blank computer
storage media; user manuals in electronically readable, machine readable or
computer readable form for use with, and sold as a unit with,all the aforemen-
tioned goods; instructional manuals packaged in association with the above

No.
Date
Word Mark APPLE
Design Mark
Description of NONE
Mark
COMPUTER CONSULTATION, DESIGN, TESTING,RESEARCH AND ADVIS-
ORY SERVICES; RESEARCH AND DEVELOPMENT OF COMPUTER HARD-
WARE AND SOFTWARE; MAINTENANCE AND REPAIR OF COMPUTER
SOFTWARE APPLICATIONS; UPDATING OF COMPUTER SOFTWARE;
COMPUTER PROGRAMMING SERVICES; PROVIDING INFORMATION CON-
CERNING COMPUTERS AND COMPUTER SOFTWARE OVER COMPUTER
NETWORKS AND GLOBAL COMMUNICATION NETWORKS; [ COMPUTER
SERVICES, NAMELY, HOSTING WEB SITES AND PROVIDING WEBSITE
OPERATION AND MANAGEMENT SERVICES TO OTHERS; ] COMPUTER
SERVICES, NAMELY, PROVIDING SEARCH ENGINES FOR OBTAINING
DATA ON COMPUTER NETWORKS AND GLOBAL COMMUNICATION NET-
WORKS; LEASING OF COMPUTERS, COMPUTER PERIPHERALS AND
COMPUTER SOFTWARE

No.
Date
Word Mark NONE
Design Mark
Description of NONE
Mark
Arranging and conducting trade shows, and trade show expositions and exhibi-
tions in the fields of computers, computer software, online services, information
technology, and consumer electronics
Class 041. First use: First Use: 1981/03/01 First Use In Commerce: 1981/03/01
Education and training services, namely, conducting classes, workshops, con-
ferences and seminars in the field of computers, computer software, online ser-
vices,information technology, internet website design, video products and con-
sumer electronics; arranging of exhibitions, seminars and conferences; arran-
ging professional workshop and training courses; computer education training
services; training in the use and operation of computers and computer software;
providing a website for the uploading, sharing, viewingand posting of photo-
graphs, digital images, movies, videos, online journals, namely web blogs in
general interest fields, and other related multimedia entertainment materials
over a global computer network; providing fitness and exercise facilities; Physic-
al fitness consultationand instruction; providing on-line publications in the nature
of newsletters inthe field of computers and education; providing information in
the field of education via the internet; providing information in the field of enter-
tainment viathe Internet concerning movies, music, videos, television, celebrit-
ies, sports,news, history, science, politics, comedy, children's entertainment, an-
imation, culture, current events

No.
Date
Word Mark NONE
Design Mark
Mark
Goods/Services Class 010. First use: First Use: 0 First Use In Commerce: 0
Medical instruments for cardiovascular diagnostics; [ X-ray apparatus for medic-
al use; radiation therapy machines; electromagnetic medical diagnostic imaging
apparatus and medical x-ray scanners; laser pointers and lasers for medical
use; ultrasonic medical diagnostic apparatus,X-ray photographs for medical pur-
poses;parts and fittings for all the aforesaid goods ]

No.
Date
Word Mark NONE
Design Mark
Description of NONE
Mark
restaurant services

No.
Date
Word Mark WATCH
Design Mark
Description of The mark consists of the design of an apple with a bite removed and the word
Mark "WATCH".
General wellness instruments, namely, health, fitness, exercise, and wellness
sensors, monitors and displays sold as a unit in the form of a wrist-wearable
computerized device for measuring, displaying, tracking, monitoring, storing, and
transmitting biometric data, heart rate, body movement, and calories burned;
general wellness apparatus and devices sold as a unit in the form of a wrist-
wearable computerized device to measure, display, track, monitor, store, and
transmit biometric data, heart rate, body movement, and calories burned

No.
Date
Word Mark WATCH
Design Mark
Description of The mark consists of the design of an apple with a bite removed and the word
Mark "WATCH".
Computers; computers, namely, smartwatches; computer peripheral devices;
computer hardware; computer hardware for use in measuring heart rhythm;
computer hardware for use in taking electrocardiograms; personal digital assist-
ants; electronic personal organizers; electronic notepads; sound recording and
sound reproducing apparatus; MP3 and other digital format audio players; digital
audio recorders; radios, radio transmitters, and receivers; audio speakers sold
as component features of computers; microphones sold ascomponent features
of computers; network communication apparatus, namely, mobile and wearable
digital electronic devices for the sending and receiving of text,data, audio, im-
age, and video files across networks; electronic communication equipment and
instruments, namely, mobileand wearable digital electronic devicesfor sending
and receiving of text, data, audio, image, and video files; telecommunications
apparatus and instruments, namely, speakers and microphones sold as com-
ponent features of computers, mobile and wearable digital electronic devices for
the sending and receiving of telephone calls, text messages, electronic mail, and
other digital data, and for use inproviding access to the internet; global position-
ing system (GPS) devices; telephones; wireless communication devices for
voice, data or image transmission; cables, namely, charging cables; apparatus-
for data storage, namely, mobile and wearable digital electronic devices for the
storage of text, data, audio, image, and video files; batteries sold as component
features of computers; computer software for recording, organizing, transmitting,
manipulating, and reviewing text, data, audio, image and video files; computer
software for accessing, browsing and searching online databases; computer
software and firmware, namely, operating system programs, database synchron-
ization software, and data synchronization programs; computer software for the
redirection of messages, Internet e-mail, and/or other data to one or more elec-
tronic wearable wireless communication devices from a data store on or associ-
ated with apersonal computer or a server; softwarefor the synchronization of
data betweena remote station or device and a fixed or remote station or device;
computer application software for use in connectionwith configuring and con-
trolling wearable computer hardware and wearable computer peripherals; com-
puter software for monitoring, processing, displaying, storing and transmitting
data relating to a user's physical activity; computer software for managing in-
formation regarding tracking, compliance and motivation with a health and fit-
ness program; computer game software and electronic games software; electric-
al and electronic connectors, electric wires, battery chargers, docks,electronic
docking stations, interfacesfor computers, and adapters for use with all of the
aforesaid goods; computer peripheral equipment for use with smartwatches,
namely, smartwatch bands and smartwatch straps; electronic apparatus with-
multimedia functions for use with all of the aforesaid goods, namely, mobile and
wearable digital electronic devices for recording, organizing, transmitting, manip-
ulating, and reviewing text, data, audio, image and video files; electronic appar-
atus with interactive functions foruse with all of the aforesaid goods, namely, pe-
dometers, altimeters, multifunctional electronic devices for displaying,measuring,
and transmitting informationincluding, time, date, heart rate, global positioning,
direction, distance, altitude, speed, steps taken, calories burned, navigational in-
formation, weather information, temperature, changes in heartrate, and activity
level; sensors for scientific use to be worn by a human to gather human biomet-
ric data, mobile and wearable digital electronic devices for recording, organizing,
transmitting, manipulating, and reviewing text, data, audio, image and video files

No.
Date
Word Mark WATCH EDITION
Design Mark
Description of The mark consists of the design of an apple with a bite removed and the words
Mark "WATCH" and "EDITION".
computer hardware; personal digital assistants; electronic personal organizers;
electronic notepads; sound recording and soundreproducing apparatus; MP3
and other digital format audio players; digital audio recorders; radios, radio
transmitters,and receivers; audio speakers sold as component features of com-
puters; microphones sold as component features of computers; network commu-
nication apparatus, namely, mobile and wearable digital electronic devices for
the sending and receiving of text, data, audio, image, and video files across net-
works; electronic communication equipment and instruments, namely, mobile
and wearable digital electronic devices for sending and receiving oftext, data,
audio, image, and video files; telecommunications apparatus and instruments,
namely, speakers and microphones sold as component features of computers,
mobile and wearable digital electronic devices for the sending and receivingof
telephone calls, text messages, electronic mail, and other digital data, andfor
use in providing access to the internet; global positioning system (GPS) devices;
telephones; wireless communication devices for voice, data or image transmis-
sion; cables, namely, electric charging cables; apparatus for data storage,
namely, mobile and wearable digital electronic devices for the storage of text,
data, audio, image, and video files; batteries sold as component features of
computers; computer software for recording, organizing, transmitting, manipulat-
ing, and reviewing text, data, audio, image and video files; computer software for
accessing, browsing and searching online databases; computer software and
firmware, namely, operating system programs, database synchronization soft-
ware, and datasynchronization programs; computer software for the redirection
of messages, Internet e-mail, and other data to one or more electronic wearable
wireless communication devices from a data store on or associated with a per-
sonal computer or aserver; software for the synchronization of data between a
remote station or device and a fixed or remote station or device; computer ap-
plication software for configuring and controlling wearable computer hardware
and wearable computer peripherals; computer software for monitoring, pro-
cessing, displaying, storing and transmitting data relating to a user's physical
activity; computer software for managing information regarding track-
ing,compliance and motivation with a healthand fitness program; computer
game software and electronic games software; electrical and electronic connect-
ors, electric wires, battery chargers, docks for mobile and wearable digital elec-
tronic devices, electronic docking stations, interfaces for computers, and ad-
apters for use with all of the aforesaid goods; computer peripheral equipment for
use with smartwatches, namely, smartwatch bands andsmartwatch straps; elec-
tronic apparatuswith multimedia functions for use with all of the aforesaid goods,
namely, mobile and wearable digital electronic devices for recording, organizing,
transmitting, manipulating, and reviewing text, data, audio, image and video
files; electronic apparatus with interactive functions for use with all of the afore-
said goods, namely, pedometers, altimeters, multifunctional electronic devices
for displaying, measuring, and transmitting information including, time, date,
heart rate,global positioning, direction, distance, altitude, speed, steps taken,
caloriesburned, navigational information, weather information, temperature,
changes in heart rate, and activity level; sensors for scientific use to be worn by
a humanto gather human biometric data, mobile and wearable digital electronic
devices for recording, organizing, transmitting,manipulating, and reviewing text,
data,audio, image and video files

No.
Date
Word Mark APPLE WATCH
Design Mark
Description of NONE
Mark
General wellness instruments, namely, health, fitness, exercise, and wellness
sensors, monitors and displays sold as a unit in the form of a wrist-wearable
computerized device for measuring, displaying, tracking, monitoring, storing, and
transmitting biometric data, heart rate, body movement, and calories burned;
general wellness apparatus and devices sold as a unit in the form of a wrist-
wearable computerized device to measure, display, track, monitor, store, and
transmit biometric data, heart rate, body movement, and calories burned

No.
Date
Word Mark APPLE WATCH
Design Mark
Description of NONE
Mark
computer hardware; computer hardware for use in measuring heart rhythm;
computer hardware for use in taking electrocardiograms; personal digital assist-
ants; electronic personal organizers; electronic notepads; sound recording and
sound reproducing apparatus; MP3 and other digital format audio players; digital
audio recorders; radios, radio transmitters, and receivers; audio speakers sold
as component features of computers; microphones sold ascomponent features
of computers; network communication apparatus, namely, mobile and wearable
digital electronic devices for the sending and receiving of text,data, audio, im-
age, and video files across networks; electronic communication equipment and
instruments, namely, mobileand wearable digital electronic devicesfor sending
and receiving of text, data, audio, image, and video files; telecommunications
apparatus and instruments, namely, speakers and microphones sold as com-
ponent features of computers, mobile and wearable digital electronic devices for
the sending and receiving of telephone calls, text messages, electronic mail, and
other digital data, and for use inproviding access to the internet; global position-
ing system (GPS) devices; telephones; wireless communication devices for
voice, data or image transmission; cables, namely, charging cables; apparatus-
for data storage, namely, mobile and wearable digital electronic devices for the
storage of text, data, audio, image, and video files; batteries sold as component
features of computers; computer software for recording, organizing, transmitting,
manipulating, and reviewing text, data, audio, image and video files; computer
software for accessing, browsing and searching online databases; computer
software and firmware, namely, operating system programs, database synchron-
ization software, and data synchronization programs; computer software for the
redirection of messages, Internet e-mail, and/or other data to one or more elec-
tronic wearable wireless communication devices from a data store on or associ-
ated with apersonal computer or a server; softwarefor the synchronization of
data betweena remote station or device and a fixed or remote station or device;
computer application software for use in connectionwith configuring and con-
trolling wearable computer hardware and wearable computer peripherals; com-
puter software for monitoring, processing, displaying, storing and transmitting
data relating to a user's physical activity; computer software for managing in-
formation regarding tracking, compliance and motivation with a health and fit-
ness program; computer game software and electronic games software; electric-
al and electronic connectors, electric wires, battery chargers, docks,electronic
docking stations, interfacesfor computers, and adapters for use with all of the
aforesaid goods; computer peripheral equipment for use with smartwatches,
namely, smartwatch bands and smartwatch straps; electronic apparatus with-
multimedia functions for use with all of the aforesaid goods, namely, mobile and
wearable digital electronic devices for recording, organizing, transmitting, manip-
ulating, and reviewing text, data, audio, image and video files; electronic appar-
atus with interactive functions foruse with all of the aforesaid goods, namely, pe-
dometers, altimeters, multifunctional electronic devices for displaying,measuring,
and transmitting informationincluding, time, date, heart rate, global positioning,
direction, distance, altitude, speed, steps taken, calories burned, navigational in-
formation, weather information, temperature, changes in heartrate, and activity
level; sensors for scientific use to be worn by a human to gather human biomet-
ric data, mobile and wearable digital electronic devices for recording, organizing,
Attachments 76426501#TMSN.png( bytes )

77648705#TMSN.png( bytes )
NOO-SN 87315348.pdf(481493 bytes )
EXHIBIT 1-NOO.pdf(4300968 bytes )
Signature /William M. Bryner/

Name William M. Bryner
Date 03/25/2020
UNITED STATES PATENT AND TRADEMARK OFFICE
Application Serial No. 87/315,348
For the Mark:

Filed: JANUARY 26, 2017
Published: NOVEMBER 26, 2019
APPLE INC.,
Opposer,
v. NOTICE OF OPPOSITION
SUPER HEALTHY KIDS, INC.,
Applicant.
APPLE INC. (“Opposer” or “Apple”), a California corporation with a principal place of
business at One Apple Park Way, Cupertino, California 95014, will be damaged by the issuance
of a registration for the trademark shown in Application Serial No. 87/315,348 (“Applicant’s
Mark”) in Classes 42 and 45 and hereby opposes the same.
As grounds for its opposition, Apple alleges as follows, with knowledge concerning its
own acts, and on information and belief as to all other matters:
FACTS
1. Apple is the world-famous designer, manufacturer, and marketer of mobile
communication and media devices and personal computers, and seller of a variety of related
software, services, accessories, and third-party digital content and applications. Apple’s APPLE
brand is one of the best-known brands in the world.
1
2. Since at least as early as 1977, Apple has extensively promoted, marketed,
advertised, distributed, and sold goods and services in connection with a family of trademarks
consisting, in whole or in part, of the word APPLE or its graphic equivalent, the Apple Logo
(shown below) depicting a stylized apple with a detached leaf (collectively, the “Apple Marks”).
3. Apple’s family of Apple Marks are distinctive, arbitrary, and fanciful marks that
have achieved an extraordinary level of fame and consumer recognition. As a result of Apple’s
extensive advertising, promotion, and use of the Apple Marks in connection with a variety of goods
and services, the Apple Marks have acquired enormous goodwill, and are recognized immediately
as identifying Apple’s APPLE-branded goods and services.
4. The Apple Marks are famous and distinctive within the meaning of Section 43(c)
of the Lanham Act, 15 U.S.C. § 1125(c). The extraordinary level of fame and consumer
recognition that the Apple Marks currently enjoy cannot be seriously disputed.
5. For many years, Apple’s APPLE brand (including the Apple Logo) has consistently
been recognized as one of the world’s most famous brands. In May 2019, Forbes magazine ranked
the APPLE brand as the world’s most valuable brand for the ninth year in a row, with an estimated
valuation of $206 billion. Attached as Exhibit 1 are printouts of Forbes magazine articles
regarding its list of the most valuable brands from 2019, 2018, 2017, 2016, 2015, 2014, 2013,
2012, and 2011, obtained from its website.
6. In 2019, for the eighth consecutive year, Apple won the Harris Interactive “Brand
of the Year” award in the tablet computer category. Apple was also named the #1 brand in the
2
smart phone category and the virtual personal assistant category. Attached as Exhibit 2 is a
printout of the Harris Interactive report obtained from the website at https://theharrispoll.com/the-
harris-poll-announces-this-years-brands-of-the-year/.
7. Additionally, Interbrand has consistently recognized the APPLE brand in the top
50 of its “Best Global Brands” annual rankings, increasing in value each year. After being named
the second most valuable brand in the world in 2012, the next year the APPLE brand was ranked
as the most valuable, and Apple has maintained that top position every year since (2013-2019).
Attached as Exhibit 3 are copies of relevant pages of Interbrand’s “Best Global Brands” rankings
from 2019 through 2010, in reverse chronological order. Interbrand has awarded the APPLE brand
the following rankings and brand valuations over the past nine years:
(a) 2019: valuing the APPLE brand as the most valuable brand in the world, with an
estimated worth of U.S. $ 234.24 billion;
(b) 2018: valuing the APPLE brand as the most valuable brand in the world, with an
estimated worth of U.S. $214.48 billion;
(c) 2017: valuing the APPLE brand as the most valuable brand in the world, with an
(d) 2016: valuing the APPLE brand as the most valuable brand in the world, with an
(e) 2015: valuing the APPLE brand as the most valuable brand in the world, with an
(f) 2014: valuing the APPLE brand as the most valuable brand in the world, with an
(g) 2013: valuing the APPLE brand as the most valuable brand in the world, with an
(h) 2012: valuing the APPLE brand as the 2nd most valuable brand in the world, with
an estimated worth of U.S. $76.57 billion;
(i) 2011: valuing the APPLE brand as the 8th most valuable brand in the world, with
an estimated worth of U.S. $33.49 billion; and
3
(j) 2010: valuing the APPLE brand as the 17th most valuable brand in the world, with
an estimated worth of U.S. $21.14 billion.
8. This year, leading market research and brand valuation company Millward Brown
Optimor (“MBO”) named APPLE as the most valuable brand in the United States in its “Brandz™
Top 100 Most Valuable U.S. Brands” annual rankings. Last year, the inaugural year of MBO’s
U.S. rankings, APPLE was named the second most valuable brand in the United States. Copies of
MBO’s 2019 and 2018 “Brandz™ Top 100 Most Valuable U.S. Brands” annual rankings” are
attached as Exhibit 4.
9. Moreover, over the past twelve years, MBO has named APPLE as one of the
world’s top brands in its “Brandz™ Top 100 Most Valuable Global Brands” annual rankings. In
MBO’s 2019 rankings, Apple’s APPLE brand was ranked the second most valuable brand in the
world with a value of $309.5 billion. In MBO’s 2018 rankings, Apple’s APPLE brand was ranked
the second most valuable brand in the world with a value of $300.6 billion. In MBO’s 2017
rankings, Apple’s APPLE brand was ranked the second most valuable brand in the world with a
value of $234.67 billion. The 2016 rankings also ranked Apple’s APPLE brand the second most
valuable brand in the world with a value of $228.46 billion. In 2015, MBO named Apple the
world’s most valuable brand, a rank it also held in 2011, 2012, and 2013. Apple’s APPLE brand
ranked 2nd in 2014, 3rd in 2010, 6th in 2009, and 7th in 2008, clearly demonstrating recognition
of the APPLE brand as one of the world’s most valuable for more than a decade. Attached as
Exhibit 5 are copies of relevant pages of MBO’s rankings in reverse chronological order from
2019 through 2008.
4
10. In addition, market research company OnePoll named Apple’s Apple Logo as the
most instantly recognizable brand logo in the United States in 2019. Attached as Exhibit 6 is a
copy of OnePoll’s ranking of top 30 most recognizable brand logos.
11. Apple also has been widely recognized as an extremely valuable, innovative, and
admired company. Each year since 2006, Fortune Magazine has published its list of “Most
Admired Companies.” Apple has featured prominently in these rankings each year, and for 10
years in a row from 2009 to 2019, Apple has been named the “World’s Most Admired Company”
for the year. Before 2009, Fortune Magazine’s list was limited to “America’s Most Admired
Companies,” and Apple also topped that list in 2008. Attached as Exhibit 7 are copies of printouts
of relevant pages of Fortune Magazine’s “Most Admired Companies” rankings in reverse
chronological order from 2019 through 2008.
12. For years Apple has also used the Apple Marks in connection with goods and
services in the fields of medicine, healthcare, and general wellness. As a result, Apple has
developed extensive common law rights in such goods and services, including in software,
software-related services, computers, and digital electronic devices. While Apple has provided
goods and services within medicine and healthcare for years, the launch of the IPAD digital
electronic device in 2010 and subsequent development of healthcare-related software applications
have led to Apple becoming widely known for its unique offerings within the healthcare industry.
13. Apple’s revolutionary devices have transformed – and continue to transform – the
way doctors and nurses provide medical care. For example, software applications on Apple’s
IPHONE, IPAD, and APPLE WATCH devices allow clinicians to access health records and data,
nurses to ensure better patient safety while administering medication, and patients to stay informed
and engaged in their own care by communicating with their medical teams during medical stays.
5
Indeed, Apple now provides medical professionals with a vast array of technology products and
services to improve patient care, as detailed on its websites at https://www.apple.com/healthcare/
and https://www.apple.com/healthcare/products-platform/, selective screenshots of which are
depicted below and printouts of which are attached as Exhibit 8 and Exhibit 9, respectively.
6
14. As an additional example of use of the Apple Marks in connection with goods and
services in the fields of medicine, healthcare, and general wellness, Apple’s APPLE WATCH
devices contain a heart rate sensor that monitors a user’s heart rate and notifies the user if it detects
anything of concern. Apple’s APPLE WATCH devices also include fall detection, which detects
when a user has fallen and automatically calls 911, notifies the user’s emergency contacts, sends
the user’s current location, and displays the user’s Medical ID. See, e.g.,
https://www.apple.com/apple-watch-series-5/health/, a selective screenshot of which is depicted
below and a printout of which is attached as Exhibit 10.
7
15. Apple’s devices have proven extremely useful in the delivery of health-care
products and services to consumers, including through Apple’s Health app and developers’ use of
Apple’s HEALTHKIT development software. For example, Apple’s devices provide doctors with
secure mobile access to hospital electronic medical records, medical reference applications, and
breaking health alerts. Using Apple’s devices, doctors can access patients’ vital signs,
medications, lab results, radiographic images, allergies, nurses’ notes, therapy results, and even
information about patients’ diets. Doctors also use Apple’s devices to access and use apps that
help explain diseases, interpret lab results, and provide drug information at a patient’s bedside.
16. In addition, Apple’s Health app allows users to automatically record and transmit
health and activity data, such as the number of calories the user has consumed, to and from the
consumer’s devices and compatible accessories. Providing a central repository for health and
fitness data, Apple’s Health app consolidates data from Apple’s IPHONE and APPLE WATCH
devices in addition to third-party apps.
17. One of the categories highlighted on Apple’s Health app is Nutrition. The Nutrition
feature not only makes it easier for users to manage their nutrition goals and watch exactly what
they eat, but it also provides valuable information about the nutritional content of certain foods.
8
Information from third-party nutrition-related apps are fed into Apple’s Health app, so that users
can go to one place to determine whether they are getting the nourishment they need. See, e.g.,
https://www.apple.com/ios/health/.
18. In addition to the HEALTHKIT framework, Apple has the RESEARCHKIT open-
source software framework, which works with the HEALTHKIT framework to enable the creation
of apps for health professionals that provide, among other things, richer data for their studies, such
as daily step counts, calorie use, and heart rate. Using Apple’s devices, researchers can now
leverage the power of mobile applications to run inexpensive, high-quality clinical studies with
unprecedented reach. Similarly, Apple’s CAREKIT software framework enables the creation of
apps that help users better understand and manage their health by creating care plans, monitoring
their symptoms and medications, and allowing instant sharing of information with doctors, nurses,
and family members.
19. As a result of Apple’s longstanding use of the Apple Marks in connection with
health-related goods and services, consumers readily associate the Apple Marks with medicine,
health, and general wellness.
20. Apple’s APPLE WATCH devices also include Apple’s revolutionary
electrocardiogram (“ECG”) functionality, the first direct-to-consumer watch that enables
customers to take an ECG right from their wrist. Apple worked with the Food and Drug
Administration for a number of years for approval of its groundbreaking ECG technology and
irregular heart rhythm notification, making these features available over the counter, and has
received widespread support from the American Heart Association, among others. See, e.g.,
https://www.apple.com/healthcare/apple-watch/, a selective screenshot of which is depicted below
and a printout of which is attached as Exhibit 11.
9
21. Apple owns numerous United States registrations on the Principal Register for the
Apple Marks, including, without limitation, the following:
APP. NO/ APP. DATE/ GOODS/SERVICES

TRADEMARK
REG. NO. REG. DATE (FIRST USE/PRIORITY DATE)
Class 9: Computers hardware; computer hardware, namely,
server, desktop, laptop, notebook and subnotebook
computers; hand held and mobile computers; computer
monitors; personal digital assistants; portable digital audio
players; electronic organizers; computer keyboards, cables,
July 1, 2002/ audio speakers; computer video control devices, namely,
2,715,578
May 13, 2003 computer mice, a full line of computer software for
business, home, education, and developer use; computer
programs for personal information management;
database management software; electronic mail and
messaging software; database synchronization software;
computer programs for accessing, browsing and
10
TRADEMARK
searching online databases; operating system software;
application development tool programs; blank computer
storage media; fonts, typefaces, type designs and symbols
recorded on magnetic media; computer software for use in
providing multiple user access to a global computer
information network for searching, retrieving,
transferring, manipulating and disseminating a wide
range of information; computer software for use as a
programming interface; computer software for use in
network server sharing; local and wide area networking
software; computer software for matching, correction,
and reproduction of color; computer software for use in
digital video and audio editing; computer software for
use in enhancing text and graphics; computer software
for use in font justification and font quality; computer
software for use to navigate and search a global
computer information network, as well as to organize
and summarize the information retrieved; computer
software for use in word processing and database
management; word processing software incorporating
text, spreadsheets, still and moving images, sounds and
clip art; computer software for use in authoring,
downloading, transmitting, receiving, editing, extracting,
encoding, decoding, playing, storing and organizing
audio, video, still images and other digital data;
computer software for analyzing and troubleshooting
other computer software; children's educational
software; computer game software; computer graphics
software; web site development software; computer
program which provides remote viewing, remote control,
communications and software distribution within
personal computer systems and across computer
network; computer programs for file maintenance and
data recovery; computer peripherals; instructional manuals
packaged in association with the above (first use: Jan. 1,
1977)
Class 9: computers; computer hardware; computer
peripherals; handheld computers; handheld mobile digital
electronic devices for recording, organizing, transmitting,
manipulating, and reviewing text, data, image, audio, and
audiovisual files, for the sending and receiving of telephone
calls, electronic mail, and other digital data, for use as a
digital format audio player, handheld computer, personal
Jan. 13, 2009/ digital assistant, electronic organizer, electronic notepad,
3,679,056 camera, and global positioning system (gps) electronic
Sept. 8, 2009
navigation device; digital audio and video recorders and
players; personal digital assistants; electronic organizers;
cameras; telephones; mobile phones; satellite navigational
systems, namely, global positioning systems (gps); electronic
navigational devices, namely, global positioning satellite
(gps) based navigation receivers; computer game machines
for use with external display screens, monitors, or
televisions; a full line of accessories and parts for the
11
TRADEMARK
aforementioned goods; stands, covers, cases, holsters, power
adaptors, and wired and wireless remote controls for the
aforementioned goods; computer memory hardware;
computer disc drives; optical disc drives; computer
networking hardware; computer monitors; flat panel display
monitors; computer keyboards; computer cables; modems;
computer mice; electronic docking stations; set top boxes;
batteries; battery chargers; electrical connectors, wires,
cables, and adaptors; devices for hands-free use;
headphones; earphones; ear buds; audio speakers;
microphones; and headsets; a full line of computer
software for business, home, education, and developer
use; user manuals for use with, and sold as a unit with, the
aforementioned goods; downloadable audio and video files,
movies, ring tones, video games, television programs, pod
casts and audio books via the internet and wireless devices
featuring music, movies, videos, television, celebrities,
sports, news, history, science, politics, comedy, children's
entertainment, animation, culture, current events and topics
of general interest (first use: Jan. 31, 1977)
Class 9: electronic apparatus and software therefor for
downloading, transmitting, receiving, playing, storing
and organizing audio, video and navigation data for use
April 26, 2004/ in automobiles; sound effect generators and instruments
3,084,491
April 25, 2006 comprised of computer hardware and software (priority
date: April 26, 2004)
Class 42: computer services, namely, displaying the

images of others on a computer server; computer
diagnostic services; installation of computer software;
updating of computer software; maintenance of computer
software; computer hardware development; integration of
computer systems and networks; monitoring the computer
systems of others for technical purposes and providing back-
up computer programs and facilities; computer consultation,
design, and testing services; consulting services in the field
of design, selection, implementation and use of computer
hardware and software systems for others; computer data
July 23, 2002/ recovery; computer programming for others; research and
2,753,069 development of computer hardware and software; website
Aug. 19, 2003
design, creation; computer services, namely, designing web
sites for others; computer services, namely, providing
search engines for obtaining data on a global computer
network; providing use of on-line non-downloadable
software for communications via local or global
communications networks, including the Internet,
intranets, and extranets; computer consultation, namely,
analyzing data to detect, eradicate, and prevent the
occurrence of computer viruses; computer consultation,
namely, services relating to the protection of computer
hardware, computer software, computer networks and
computer systems against computer viruses, attacks, or
12
TRADEMARK
failures; computer consultation, namely, services for
optimizing the performance and functionality of computer
software and communications networks; technical support
services, namely, troubleshooting of computers, computer
software, telecommunications, and the Internet systems;
leasing of computers, computer peripherals and computer
software; leasing computer facilities; providing
information in a wide variety of fields over computer
networks and global communication networks; computer
services, namely, creating indexes of information, web
sites and other information sources available on
computer networks; providing information concerning a
wide range of text, electronic documents, databases,
graphics and audiovisual information (first use: Sept. 30,
1980)
Class 45: Personal and social services rendered by others
to meet the needs of individuals, namely, online social
networking and introduction services; online social
networking services, namely, facilitating social interaction
Aug. 31, 2010/ among individuals, social introductions, and for finding
4,206,562
Sep. 11, 2012 persons with particular hobbies, interests and backgrounds;
providing a social networking website for entertainment
purposes; security services for the protection of property,
namely, monitoring of computerized data for security
purposes. (first use: Sep. 1, 2010)
Class 45: Personal and social services rendered by others
to meet the needs of individuals, namely, online social
networking and introduction services; online social
networking services, namely, facilitating social interaction
Aug. 31, 2010/ among individuals, social introductions, and for finding
4,913,886
Mar. 8, 2016 persons with particular hobbies, interests and backgrounds;
providing a social networking website for entertainment
purposes; security services for the protection of property,
namely, monitoring of computerized data for security
purposes (first use: Oct. 13, 2011)
Class 9: computers; computer programs, namely,
Mar. 25, 1977/ computer operating software, computer software
1,078,312 development tools, game software, and computer
Nov. 29, 1977
software for creating and editing text and graphics (first
use: Apr., 1976)
Class 9: computer hardware; computer hardware, namely,
server, desktop, laptop and notebook computers; computer
memory hardware; computer disc drives; optical disc drives;
computer hardware, software and computer peripherals
for communication between multiple computers and
May 3, 2007/ between computers and local and global computer
3,928,818 networks; computer networking hardware; set top boxes;
Mar. 8, 2011
computer hardware and computer software for the
reproduction, processing and streaming of audio, video
and multimedia content; computer hardware and
software for controlling the operation of audio and video
devices and for viewing, searching and/or playing audio,
video, television, movies, photographs and other digital
13
TRADEMARK
images, and other multimedia content; computer monitors;
liquid crystal displays; flat panel display monitors; computer
keyboards, cables, modems; computer mice; electronic
docking stations; stands specially designed for holding
computer hardware and portable and handheld digital
electronic devices; batteries; rechargeable batteries; battery
chargers; battery packs; power adapters for computers;
electrical connectors, wires, cables, and adaptors; wired and
wireless remote controls for computers and portable and
handheld digital electronic devices; headphones and
earphones; stereo headphones; in-ear headphones;
microphones; audio equipment for vehicles, namely, mp3
players; sound systems comprising remote controls,
amplifiers, loudspeakers and components thereof; audio
recorders; radio receivers; radio transmitters; personal digital
assistants; portable digital audio and video players;
electronic organizers; cameras; telephones; mobile phones;
videophones; computer gaming machines, namely, stand-
alone video gaming machines; handheld and mobile digital
electronic devices for the sending and receiving of telephone
calls, electronic mail and other digital media; mp3 and other
digital format audio and video players; portable and
handheld digital electronic devices for recording, organizing,
transmitting, receiving, manipulating, playing and reviewing
text, data, image, audio and video files; a full line of
electronic and mechanical parts and fitting for portable and
handheld digital electronic devices for recording, organizing,
transmitting, receiving, manipulating, playing and reviewing
text, data, image, audio and video files, namely, headphones,
microphones, remote controls, batteries, battery chargers,
devices for hands-free use, keyboards, adapters; parts and
accessories for mobile telephones, namely, mobile telephone
covers, mobile telephone cases, mobile telephone covers
made of cloth or textile materials, mobile telephone batteries,
mobile telephone battery chargers, headsets for mobile
telephones, devices for hands-free use of mobile telephones;
carrying cases, sacks, and bags, all for use with computers
and portable and handheld digital electronic devices;
operating system programs; computer utility programs for
computer operating systems; a full line of computer
software for business, home, education, and developer
use; computer software for use in organizing,
transmitting, receiving, manipulating, playing and
reviewing text, data, image, audio, and video files;
computer programs for personal information
management; database management software; character
recognition software; electronic mail and messaging
software; telecommunications software for connecting
wireless devices, mobile telephones, handheld digital
electronic devices, computers, laptop computers, computer
network users, global computer networks; database
synchronization software; computer programs for
accessing, browsing and searching online databases;
14
TRADEMARK
computer software to develop other computer software;
computer software for use as a programming interface;
computer software for use in network server sharing;
local and wide area networking software; computer
software for matching, correction, and reproduction of
color; computer software for use in digital video and
audio editing; computer software for use in enhancing
text and graphics; computer software for use in font
justification and font quality; computer software for use
to navigate and search a global computer information
network; computer software for use in word processing
and database management; word processing software
incorporating text, spreadsheets, still and moving images,
sounds and clip art; computer software for use in
authoring, downloading, transmitting, receiving, editing,
extracting, encoding, decoding, playing, storing and
organizing audio, video, still images and other digital
media; computer software for analyzing and
troubleshooting other computer software; computer
graphics software; computer search engine software;
website development software; computer software for
remote viewing, remote control, communications and
software distribution within personal computer systems
and across computer networks; computer programs for
file maintenance and data recovery; computer software
for recording and organizing calendars and schedules, to-
do lists, and contact information; computer software for
clock and alarm clock functionality; computer software
and prerecorded computer programs for personal
information management; electronic mail and messaging
software; computer programs for accessing, browsing
and searching online databases; computer software and
firmware for operating system programs; blank computer
storage media; user manuals in electronically readable,
machine readable or computer readable form for use with,
and sold as a unit with, all the aforementioned goods;
instructional manuals packaged in association with the above
(first use: Apr. 1, 1976)
Class 42: computer consultation, design, testing, research
and advisory services; research and development of
computer hardware and software; maintenance and repair of
computer software applications; updating of computer
software; computer programming services; providing
Oct. 2, 2002/ information concerning computers and computer
2,808,567
Jan. 27, 2004 software over computer networks and global
communication networks; computer services, namely,
providing search engines for obtaining data on computer
networks and global communication networks; leasing of
computers, computer peripherals and computer software.
(First use: Sept. 30, 1980)
15
TRADEMARK
Class 35: arranging and conducting trade shows, and trade
show expositions and exhibitions in the fields of computers,
computer software, online services, information technology,
and consumer electronics. (First use: March 1, 1981)
Class 41: education and training services, namely,

conducting classes, workshops, conferences and seminars in
the field of computers, computer software, online services,
information technology, internet website design, video
products and consumer electronics; arranging of exhibitions,
seminars and conferences; arranging professional workshop
and training courses; computer education training services;
Aug. 2, 2006/ training in the use and operation of computers and computer
3,298,028 Sept. 25, software; providing a website for the uploading, sharing,
2007 viewing and posting of photographs, digital images, movies,
videos, online journals, namely web blogs in general interest
fields, and other related multimedia entertainment materials
over a global computer network; providing fitness and
exercise facilities; physical fitness consultation and
instruction; providing on-line publications in the nature of
newsletters in the field of computers and education;
providing information in the field of education via the
internet; providing information in the field of entertainment
via the internet concerning movies, music, videos, television,
celebrities, sports, news, history, science, politics, comedy,
children's entertainment, animation, culture, current events.
(First use: March 1, 1981)
Class 10: medical instruments for cardiovascular
diagnostics. (Priority date: Feb. 26, 2002)
Aug. 22,
3,064,984 2005/ March
7, 2006
Class 43: restaurant services. (first use: May 4, 1998).

Aug. 8, 1995/
2,180,949 Aug. 11,
1998
Class 10: general wellness instruments, namely, health,

fitness, exercise, and wellness sensors, monitors and
displays sold as a unit in the form of a wrist-wearable
Sept. 10, computerized device for measuring, displaying, tracking,
5,161,497 2014/ March monitoring, storing, and transmitting biometric data,
14, 2017 heart rate, body movement, and calories burned; general
wellness apparatus and devices sold as a unit in the form
of a wrist-wearable computerized device to measure,
display, track, monitor, store, and transmit biometric
16
TRADEMARK
data, heart rate, body movement, and calories burned.
(Priority date: July 24, 2014)
Class 9: computers; computers, namely, smartwatches;
computer peripheral devices; computer hardware; computer
hardware for use in measuring heart rhythm; computer
hardware for use in taking electrocardiograms; personal
digital assistants; electronic personal organizers; electronic
notepads; sound recording and sound reproducing apparatus;
MP3 and other digital format audio players; digital audio
recorders; radios, radio transmitters, and receivers; audio
speakers sold as component features of computers;
microphones sold as component features of computers;
network communication apparatus, namely, mobile and
wearable digital electronic devices for the sending and
receiving of text, data, audio, image, and video files across
networks; electronic communication equipment and
instruments, namely, mobile and wearable digital electronic
devices for sending and receiving of text, data, audio, image,
and video files; telecommunications apparatus and
instruments, namely, speakers and microphones sold as
component features of computers, mobile and wearable
digital electronic devices for the sending and receiving of
telephone calls, text messages, electronic mail, and other
digital data, and for use in providing access to the internet;
global positioning system (GPS) devices; telephones;
wireless communication devices for voice, data or image
Sept. 10, transmission; cables, namely, charging cables; apparatus for
5,628,056 2014/ Dec. data storage, namely, mobile and wearable digital electronic
11, 2018 devices for the storage of text, data, audio, image, and video
files; batteries sold as component features of computers;
computer software for recording, organizing, transmitting,
manipulating, and reviewing text, data, audio, image and
video files; computer software for accessing, browsing and
searching online databases; computer software and firmware,
namely, operating system programs, database
synchronization software, and data synchronization
programs; computer software for the redirection of
messages, Internet e-mail, and/or other data to one or more
electronic wearable wireless communication devices from a
data store on or associated with a personal computer or a
server; software for the synchronization of data between a
remote station or device and a fixed or remote station or
device; computer application software for use in connection
with configuring and controlling wearable computer
hardware and wearable computer peripherals; computer
software for monitoring, processing, displaying, storing
and transmitting data relating to a user's physical
activity; computer software for managing information
regarding tracking, compliance and motivation with a
health and fitness program; computer game software and
electronic games software; electrical and electronic
connectors, electric wires, battery chargers, docks, electronic
docking stations, interfaces for computers, and adapters for
17
TRADEMARK
use with all of the aforesaid goods; computer peripheral
equipment for use with smartwatches, namely, smartwatch
bands and smartwatch straps; electronic apparatus with
multimedia functions for use with all of the aforesaid goods,
namely, mobile and wearable digital electronic devices for
recording, organizing, transmitting, manipulating, and
reviewing text, data, audio, image and video files; electronic
apparatus with interactive functions for use with all of
the aforesaid goods, namely, pedometers, altimeters,
multifunctional electronic devices for displaying,
measuring, and transmitting information including, time,
date, heart rate, global positioning, direction, distance,
altitude, speed, steps taken, calories burned, navigational
information, weather information, temperature, changes
in heart rate, and activity level; sensors for scientific use
to be worn by a human to gather human biometric data,
mobile and wearable digital electronic devices for recording,
organizing, transmitting, manipulating, and reviewing text,
data, audio, image and video files. (Priority date: July 24,
2014)
computer peripheral devices; computer hardware; personal
Jan. 23, 2015/ instruments, namely, speakers and microphones sold as
5,638,181 component features of computers, mobile and wearable
Dec. 25, 2018
transmission; cables, namely, electric charging cables;
apparatus for data storage, namely, mobile and wearable
digital electronic devices for the storage of text, data, audio,
image, and video files; batteries sold as component features
of computers; computer software for recording, organizing,
transmitting, manipulating, and reviewing text, data, audio,
image and video files; computer software for accessing,
browsing and searching online databases; computer software
and firmware, namely, operating system programs, database
18
TRADEMARK
messages, Internet e-mail, and other data to one or more
device; computer application software for configuring and
controlling wearable computer hardware and wearable
computer peripherals; computer software for monitoring,
processing, displaying, storing and transmitting data
relating to a user's physical activity; computer software
for managing information regarding tracking,
compliance and motivation with a health and fitness
program; computer game software and electronic games
software; electrical and electronic connectors, electric wires,
battery chargers, docks for mobile and wearable digital
electronic devices, electronic docking stations, interfaces for
computers, and adapters for use with all of the aforesaid
goods; computer peripheral equipment for use with
smartwatches, namely, smartwatch bands and smartwatch
straps; electronic apparatus with multimedia functions for
use with all of the aforesaid goods, namely, mobile and
wearable digital electronic devices for recording, organizing,
transmitting, manipulating, and reviewing text, data, audio,
image and video files; electronic apparatus with
interactive functions for use with all of the aforesaid
goods, namely, pedometers, altimeters, multifunctional
electronic devices for displaying, measuring, and
transmitting information including, time, date, heart
rate, global positioning, direction, distance, altitude,
speed, steps taken, calories burned, navigational
data, audio, image and video files. (Priority date: July 24,
2014)
Class 10: general wellness instruments, namely, health,
fitness, exercise, and wellness sensors, monitors and
displays sold as a unit in the form of a wrist-wearable
computerized device for measuring, displaying, tracking,
Sept. 9, 2014/ monitoring, storing, and transmitting biometric data,
5,161,494 March 14, heart rate, body movement, and calories burned; general
2017 wellness apparatus and devices sold as a unit in the form
of a wrist-wearable computerized device to measure,
display, track, monitor, store, and transmit biometric
data, heart rate, body movement, and calories burned.
(First use: April 10, 2015)
Sept. 9, 2014/ computer peripheral devices; computer hardware; computer
5,628,055 hardware for use in measuring heart rhythm; computer
Dec. 11, 2018
hardware for use in taking electrocardiograms; personal
19
TRADEMARK
instruments, namely, speakers and microphones sold as
component features of computers, mobile and wearable
transmission; cables, namely, charging cables; apparatus for
data storage, namely, mobile and wearable digital electronic
devices for the storage of text, data, audio, image, and video
files; batteries sold as component features of computers;
computer software for recording, organizing, transmitting,
manipulating, and reviewing text, data, audio, image and
video files; computer software for accessing, browsing and
searching online databases; computer software and firmware,
namely, operating system programs, database
messages, Internet e-mail, and/or other data to one or more
device; computer application software for use in connection
with configuring and controlling wearable computer
hardware and wearable computer peripherals; computer
software for monitoring, processing, displaying, storing
and transmitting data relating to a user's physical
activity; computer software for managing information
regarding tracking, compliance and motivation with a
health and fitness program; computer game software and
electronic games software; electrical and electronic
connectors, electric wires, battery chargers, docks, electronic
docking stations, interfaces for computers, and adapters for
use with all of the aforesaid goods; computer peripheral
equipment for use with smartwatches, namely, smartwatch
bands and smartwatch straps; electronic apparatus with
multimedia functions for use with all of the aforesaid goods,
namely, mobile and wearable digital electronic devices for
recording, organizing, transmitting, manipulating, and
reviewing text, data, audio, image and video files; electronic
20
TRADEMARK
apparatus with interactive functions for use with all of
the aforesaid goods, namely, pedometers, altimeters,
multifunctional electronic devices for displaying,
measuring, and transmitting information including, time,
date, heart rate, global positioning, direction, distance,
altitude, speed, steps taken, calories burned, navigational
data, audio, image and video files. (Priority date: March 11,
2014)
True and correct copies of the registration certificates and printouts from the United States Patent
and Trademark Office online database for the above-identified registrations are attached as Exhibit
12.
22. The above-identified registrations are valid and in full force and effect. Indeed,
affidavits have been accepted, pursuant to Sections 8 and 15 of the Lanham Act, for Reg. Nos.
1,078,312, 2,180,949, 2,715,578, 2,753,069, 2,808,567, 3,084,491, 3,298,028, 3,679,056,
3,928,818, and 4,206,562.
23. On January 26, 2017, notwithstanding Apple’s prior rights, and well after Apple’s
Apple Marks became distinctive and/or famous, Super Healthy Kids, Inc. (“Applicant”) filed
Application Serial No. 87/315,348 to register the following mark:
24. Applicant seeks to register Applicant’s Mark in International Classes 42 and 45 for
the following services (collectively, “Applicant’s Services”):
Class 42: Providing temporary use of on-line non-downloadable software, namely, an
application for organizing and planning meals, for evaluating the nutritional content of
21
meals, for creating a searchable database of recipes, and for managing the purchase of
recipe ingredients
Class 45: On-line social networking in the field of cooking, food and nutrition.
25. Apple is timely filing this Notice of Opposition and hereby opposes the registration
of Applicant’s Mark on the grounds that: (a) Applicant’s Mark is likely to cause confusion,
mistake, or deception under Section 2(d) of the Lanham Act, 15 U.S.C. § 1052(d); and (b)
Applicant’s Mark is likely to cause dilution under Section 43(c)(1) of the Lanham Act, 15 U.S.C.
§ 1125(c).
FIRST GROUND FOR OPPOSITION

LIKELY TO CAUSE CONFUSION, OR TO CAUSE MISTAKE, OR TO DECEIVE
26. Apple hereby incorporates paragraphs 1-25 as if fully set forth herein.
27. There is no issue as to priority. Apple began using the Apple Marks in commerce
at least as early as 1976, and owns prior registrations for and prior common law rights in the Apple
Marks, decades prior to the January 26, 2017 filing date of Applicant’s application.
28. Consumers encountering Applicant’s Mark are likely to associate the mark with
Apple. Applicant’s Mark consists of a minimalistic fruit design with a right-angled leaf, which
readily calls to mind Apple’s famous Apple Logo and creates a similar commercial impression, as
shown in the following side-by-side comparison:
Apple Logo Applicant’s Mark
22
29. The Apple Marks are so famous and instantly recognizable that the similarities in
Applicant’s Mark will overshadow any differences and cause the ordinary consumer to believe
that Applicant is related to, affiliated with or endorsed by Apple.
30. Since long before Applicant’s filing date, Apple has offered identical and/or highly
related goods and services under its Apple Marks. Specifically, (1) Apple has long offered under
and/or owns multiple registrations for, and/or owns common law rights with respect to, its Apple
Marks covering goods and services related to computer software, as well as healthcare, nutrition,
general wellness, and social networking (see, e.g., Apple’s registrations identified in Paragraph 20
above and associated goods and services highlighted in bold in that paragraph); and/or (2)
Applicant’s Services (e.g., food and meal planning-related services) are within Apple’s natural
zone of expansion for Apple’s Apple Marks. It is therefore likely that consumers seeing
Applicant’s Mark for such services, particularly in light of the fame of the Apple Marks, will
conclude that Applicant’s Services are authorized or otherwise associated with Apple when that is
not the case.
31. Lending further support to a finding of a likelihood of consumer confusion is the
fact that Applicant’s Services are not limited to any particular channel of trade. It must therefore
be presumed that Applicant’s Services will be offered through the same channels of trade as the
goods and services covered by Apple’s prior registrations.
32. Apple would be damaged by the registration of Applicant’s Mark in connection
with Applicant’s Services because Applicant’s Mark so closely resemble the Apple Marks that it
is likely to cause confusion, mistake, or deception in the minds of consumers as to the origin or
source of Applicant’s Services, or the affiliation or connection between Applicant and Apple, in
violation of Section 2(d) of the Lanham Act, 15 U.S.C. § 1052(d)
23
SECOND GROUND FOR OPPOSITION
DILUTION OF A FAMOUS MARK
33. Apple hereby incorporates paragraphs 1-32 as if fully set forth herein.
34. For years prior to Applicant’s claimed first use dates, Apple has offered and become
famous for the provision of software, computer hardware, mobile communication and media
devices, and other goods and services under its Apple Marks. See, e.g., Apple Inc. v. Homer Martin
Peavy, No. 91229208, 2019 WL 5595078 (T.T.A.B. Sept. 30, 2019) (“. . . Opposer’s very well-
known APPLE mark . . .”); Apple Inc. v. Relix LLC Apple Corps Ltd. v. Relix LLC, No. 78822935,
2012 WL 4460466 (T.T.A.B. Sept. 12, 2012) (“Based upon the evidence of record . . . we find that
opposers have made an overwhelming showing that opposer Apple Inc.’s APPLE mark is famous
. . . .” ); Apple Inc. v. Echospin, LLC, No. 91171592, 2010 WL 2783894 (T.T.A.B. June 29, 2010)
(“The evidence clearly establishes that both the APPLE word mark and the APPLE design logo
are famous marks.”).
35. Apple will also be damaged by registration of Applicant’s Mark because the mark
is likely to cause dilution of the distinctiveness of the famous Apple Marks by eroding consumers’
exclusive identification of the Apple Marks with Apple, and by otherwise lessening the capacity
of the Apple Marks to identify and distinguish the goods and services of Apple, in violation of
Section 43(c)(1) of the Lanham Act, 15 U.S.C. § 1125(c)(1).
36. Specifically, Applicant’s Mark is likely to cause dilution by blurring of the famous
Apple Marks based on a number of relevant considerations including, without limitation, the
following:
(a) Applicant’s Mark is highly similar in appearance, meaning, and commercial
impression to Apple’s famous Apple Marks;
24
(b) Apple’s Marks are inherently distinctive and, due to Apple’s extensive use and
promotion, the Apple Marks also became famous prior to the first use dates of Applicant’s
application;
(c) Apple has engaged in substantially exclusive use of the Apple Marks; and
(d) the Apple Marks are famous and widely recognized by the general consuming
public and have been widely recognized since long before Applicant’s claimed first use dates.
37. If Applicant is granted the registration herein opposed, it would thereby obtain a
prima facie exclusive right to use Applicant’s Mark in connection with Applicant’s Services. Such
registration would damage and injure Apple.
38. In light of Apple’s prior rights in—and the fame associated with—the Apple Marks,
Applicant is not entitled to registration of Applicant’s Mark.
WHEREFORE, Apple requests that this opposition be sustained and that the registration
of Application Serial No. 87/315,348 be denied.
The opposition fee in the amount of $800.00 for an opposition in two classes, is being
submitted herewith. If for any reason this amount is insufficient, please charge any deficiency to
Apple’s attorneys’ Deposit Account No. 20-1430. This paper is filed electronically.
Dated: March 25, 2020 Respectfully submitted,
KILPATRICK TOWNSEND &

STOCKTON LLP
By: /s/ William Bryner
William Bryner
Kilpatrick Townsend & Stockton LLP
1001 West Fourth Street
Winston-Salem, NC 27101
Telephone: (336) 607-7482
25
Facsimile: (336) 734-2656
Attorneys for Opposer Apple Inc.
26
UNITED STATES PATENT AND TRADEMARK OFFICE
Application Serial No. 87/315,348
For the Mark:

Filed: JANUARY 26, 2017
Published: NOVEMBER 26, 2019
APPLE INC.,
Opposer,
v. NOTICE OF OPPOSITION
SUPER HEALTHY KIDS, INC.,
Applicant.
CERTIFICATE OF TRANSMITTAL
I hereby certify that a true copy of the foregoing NOTICE OF OPPOSITION is being filed
electronically with the TTAB via ESTTA on this day, March 25, 2020.
/Alberto Garcia/
Alberto Garcia
27
EXHIBIT 1
The World's Most Valuable Brands List Page 1 of 3
The World's Most Valuable Brands 2019 RANK
Billionaire Secret s
The World's Most Valuable

Brands
The List Spreadsheet Reprints Logo Licensing
Filter list by: Rank Company All industries Search by brand name 
Rank Brand Brand Value 1-Yr Value Change Brand Revenue Company Advertising Industry
#1 Apple $ 20 5.5 B 12% $ 265.8 B - Technology
#2 Google $ 167.7 B 27% $ 136.2 B $ 6.4 B Technology
#3 Microsoft $ 125.3 B 20 % $ 110 .2 B $ 1.6 B Technology
#4 Am azon $ 97 B 37% $ 211.4 B $ 8.2 B Technology
#5 Facebook $ 88.9 B -6% $ 48.8 B $ 1.1 B Technology
#6 Coca-Cola $ 59.2 B 3% $ 23.8 B $ 4.1 B Beverages
#7 Sam sung $ 53.1 B 11% $ 221.6 B $ 3.6 B Technology
https://www.forbes.com/powerful-brands/list/ 7/1/2019
#8 Disney $ 52.2 B 10 % $ 33.8 B $ 2.8 B Leisure
#9 Toyota $ 44.6 B 0% $ 190 .8 B $ 4.6 B Autom otive
# 10 McDonald's $ 43.8 B 6% $ 96.1 B $ 389 M Restaurants
Inside Forbes
PODCAST: Why Cristiano 20 17 Grateful Grads Index:

Ronaldo Is The World's Top 20 0 Best-Loved
Highest-Earning Athlete Colleges
The 10 Biggest Fintech

Com panies In Am erica
These unicorns are forever changing the way we interact Meet The Richest Self-Made
Full List: The World's Wom en On Wall Street
with m oney.
Highest-Paid Actors And 20 17
Actresses 20 17
BILLIONAIRES INNOVATION LEADERSHIP MONEY CONSUMER INDUSTRY LIFESTYLE
Conferences Products Forbes Councils

20 19 Shook/ Top Advisor Sum m it Steve Forbes Podcast Forbes Technology Council
20 19 # BoardForward Awards Forbes Magazine Forbes Agency Council
20 19 U30 Global Forbes Marketplace Forbes Coaches Council
20 19 CIO Sum m it ForbesSpeakers Forbes Nonprofit Council
20 19 Philanthropy Summit ForbesBooks
2 Free Issues Subscriber Services Gift Subscription
20 19 Wom en's Sum m it Forbes Insights Forbes Business

Developm ent Council
20 19 CIO Sum m it Europe Forbes Custom Forbes Georgia Forbes Poland
Forbes Communications
20 19 AgTech Summit Reprints, Permissions & Forbes Brazil Forbes Romania
Council
Licensing
20 19 Under 30 Sum m it Forbes China Forbes Russia
Forbes Human Resources
Forbes Newsfeeds
20 19 CMO Sum m it Council Forbes Czech Forbes Spain
Forbes8 Forbes France Forbes Thailand
20 19 CMO Sum m it Europe Forbes Real Estate Council
20 19 Healthcare Summit Forbes Finance Council Forbes Hungary Forbes Vietnam
Com pany Info Forbes New York Business Forbes India Forbes Argentina
Council Forbes Israel Forbes Austria
Newsletters Advertise
Forbes Los Angeles Forbes Japan Forbes Slovakia
Forbes Careers Business Council
Forbes Investor Forbes Forbes Greece
Forbes Billionaire’s Portfolio
Forbes Press Room Forbes Boston Business Kazakhstan
Forbes Africa
Forbes Quote of the Day Council Forbes Mexico
Forbes Real Estate Investor Forbes Italy
Contact Us Forbes Dallas Business Forbes Middle
Special Situation Survey Council East Forbes Afrique
Sitemap
Forbes Dividend Investor Forbes Chicago Business
Send Us Feedback Council
Forbes Premium Income Report
Share a News Tip with Forbes Forbes San Francisco
Forbes CryptoAsset & Blockchain
Advisor Forbes Real-Tim e Business Council
Investing Newsletters
Education
Forbes School of Business
& Technology at Ashford
University
Learn@Forbes Online
Courses
© 2019 Forbes Media LLC. All Rights Reserved. Terms and Conditions Privacy Statement Market Data by Morningstar AdChoices
5/28/2018 The World's Most Valuable Brands List
2018 RANKING
Billionaire Secrets

The World's Most Valuable Brands
Brands
New New
#1 Apple $182.8 B 8% $228.6 B - Technology
#2 Google $132.1 B 30% $97.2 B $5.1 B Technology
#3 Microsoft $104.9 B 21% $98.4 B $1.5 B Technology
#4 Facebook $94.8 B 29% $35.7 B $324 M Technology
#5 Amazon $70.9 B 31% $169.3 B $6.3 B Technology
#6 Coca-Cola $57.3 B 2% $23.4 B $4 B Beverages
#7 Samsung $47.6 B 25% $203.4 B $4.5 B Technology
https://www.forbes.com/powerful-brands/list/#tab:rank 1/11
2018 RANKING
#8 Disney $47.5 B 8% $30.4 B $2.6 B Leisure
#9 Toyota $44.7 B 9% $176.4 B $3.8 B Automotive
#10 AT&T $41.9 B 14% $160.5 B $3.8 B Telecom
New New
#11 McDonald's $41.4 B 3% $90.9 B $533 M Restaurants
#12 GE $37.2 B -2% $104.9 B - Diversified
#13 Mercedes-Benz $34.4 B 18% $116.9 B - Automotive
#14 Intel $34.1 B 9% $62.8 B $1.4 B Technology
#15 Louis Vuitton $33.6 B 17% $12.9 B $5.4 B Luxury
#16 Cisco $32.4 B 5% $48.1 B $209 M Technology
#17 IBM $32.1 B -4% $79.1 B $1.4 B Technology
#18 NIKE $32 B 8% $33.3 B $3.3 B Apparel
#19 Verizon $31.4 B 9% $126 B $2.6 B Telecom
2018 RANKING
#20 BMW $31.4 B 9% $86.8 B - Automotive
#21 Oracle $30.8 B 6% $39.5 B $95 M Technology
#22 Marlboro $26.6 B 10% - $859 M Tobacco
#23 SAP $26.2 B 10% $25.4 B - Technology
#24 Honda $25.5 B 6% $120.4 B - Automotive
#25 Budweiser $25.5 B 4% $11.6 B - Alcohol
#26 Walmart $24.9 B 3% $335.5 B $3.1 B Retail
#27 Visa $24.5 B 15% $18.4 B - Financial Services
American
#28 $23.1 B -6% $35.6 B $3.2 B Financial Services
Express
#29 Pepsi $18.4 B 1% $9.7 B $2.4 B Beverages
Consumer Packaged
#30 L'Oréal $17.2 B 10% $10.1 B $8 B
Goods
2018 RANKING
#31 Nescafe $17.1 B 2% $9.1 B - Beverages
Consumer Packaged
#32 Gillette $17.1 B -11% $6.6 B $7.1 B
Goods
#33 Home Depot $16.4 B 10% $100.9 B $797 M Retail
#34 Starbucks $16.2 B 9% $21.9 B $283 M Restaurants
#35 Hermès $15.3 B 17% $6 B $298 M Luxury
#36 Gucci $14.9 B 18% $6.7 B - Luxury
#37 Audi $14.8 B 5% $59.1 B - Automotive
#38 Accenture $14.8 B 5% $39.1 B $80 M Business Services
#39 ESPN $14.6 B -8% $11.4 B $2.6 B Media
#40 IKEA $14.5 B 7% $39.3 B - Retail
New New
Consumer Packaged
#41 Frito-Lay $14.4 B 5% $11.4 B $2.4 B
Goods
#42 Ford $14.1 B 3% $149.3 B $4.1 B Automotive
2018 RANKING
#43 Wells Fargo $13.5 B 3% $97.7 B $614 M Financial Services
#44 UPS $13.3 B 3% $65.9 B - Transportation
#45 CVS $13.2 B 3% $184.8 B $230 M Retail
#46 Zara $13 B 16% $18.9 B - Retail
#47 H&M $13 B -8% $22.5 B - Retail
#48 Siemens $12.8 B 11% $90 B - Diversified
#49 Mastercard $12.4 B 10% $12.5 B $898 M Financial Services
#50 HP $12.4 B -6% $80.9 B $544 M Technology
#51 J.P. Morgan $11.9 B 6% $47.4 B $2.9 B Financial Services
#52 HSBC $11.9 B 4% $76.6 B - Financial Services
Consumer Packaged
#53 Nestle $11.7 B 5% $8.6 B -
Goods
#54 Fox $11.7 B 9% $16.3 B $2.2 B Media
2018 RANKING
#55 Netflix $11.5 B 35% $11.7 B $1.1 B Technology
#56 Chevrolet $11.5 B 11% $81 B $4.3 B Automotive
Consumer Packaged
#57 Pampers $11.4 B -2% $8.5 B $7.1 B
Goods
#58 Porsche $11 B 14% $25.5 B - Automotive
#59 Cartier $10.6 B 14% $6.3 B - Luxury
#60 Bank of America $10.4 B 15% $81.7 B $1.7 B Financial Services
#61 Red Bull $10.4 B 19% $6.8 B - Beverages
#62 Ebay $10.3 B -5% $8.6 B $1.3 B Technology
#63 Sony $10.2 B 23% $62.8 B $3.1 B Technology
#64 Chase $10.2 B 12% $55.1 B $2.9 B Financial Services
#65 Citi $10.1 B 10% $88 B $1.6 B Financial Services
Consumer Packaged
#66 Colgate $10 B 2% $5.3 B $1.6 B
Goods
2018 RANKING
Consumer Packaged
#67 Danone $10 B -2% $10.6 B -
Goods
#68 Adidas $9.5 B 20% $20.6 B $2.3 B Apparel
#69 Lexus $9.5 B 4% $20.7 B $3.8 B Automotive
#70 Nissan $9.4 B 5% $95.2 B $2.6 B Automotive
#71 Rolex $9.3 B 7% $4.6 B - Luxury
#72 T-Mobile $9 B 18% $38.7 B $1.8 B Telecom
Consumer Packaged
#73 Kraft $8.8 B -4% $6.5 B $629 M
Goods
#74 Corona $8.8 B 16% $5.7 B - Alcohol
#75 Hyundai $8.7 B -2% $81.8 B $2.1 B Automotive
#76 Santander $8.7 B 5% $49.5 B $820 M Financial Services
#77 BASF $8.6 B 9% $69.9 B - Diversified
#78 Lowe's $8.5 B 16% $68.6 B $968 M Retail
2018 RANKING
#79 Huawei $8.4 B 15% $85.9 B - Technology
#80 Adobe $8.3 B 13% $7.3 B $142 M Technology

“With Watson, we can pay special attention
to millions of customers at once.”
Henrique Albuquerque, Bradesco Bank
See how →
#81 FedEx $8.3 B 11% $63.9 B $458 M Transportation
#82 Heineken $8.2 B 7% $5.6 B - Alcohol
#83 Goldman Sachs $8.2 B 11% $42.3 B - Financial Services
Consumer Packaged
#84 Kellogg's $8.2 B -3% $5.8 B $731 M
Goods
#85 Boeing $8.1 B 14% $93.4 B - Aerospace
#86 Costco $8 B 15% $136 B - Retail
#87 Chanel $8 B 10% $5.6 B - Luxury
Consumer Packaged
#88 Lancome $8 B 13% $5.3 B $8 B
Goods
2018 RANKING
Consumer Packaged
#89 Nivea $7.9 B 14% $4.7 B $1.6 B
Goods
#90 Volkswagen $7.9 B 16% $99.6 B - Automotive
#91 LEGO $8.6 B -1% $5.1 B - Leisure
#92 Panasonic $7.8 B 12% $68.4 B - Technology
#93 Philips $7.7 B 6% $26.8 B $1 B Diversified
#94 RBC $7.7 B 12% $37.4 B - Financial Services
#95 Allianz $7.6 B 11% $118.7 B - Financial Services
#96 Uniqlo $7.5 B 12% $13 B $608 M Apparel
#97 Walgreens $7.5 B 8% $84.7 B $571 M Retail
#98 PayPal $7.5 B 33% $13.1 B $438 M Technology
#99 Dell $7.5 B 18% $76.8 B - Technology
#100 KFC $7.4 B 15% $24.5 B $245 M Restaurants
2018 RANKING
Inside Forbes
PODCAST: Why Cristiano 2017 Grateful Grads Index:

Ronaldo Is The World's Top 200 Best-Loved
Highest-Earning Athlete Colleges
The 10 Biggest Fintech

Companies In America
These unicorns are forever changing the way we interact Meet The Richest Self-Made
Full List: The World's Women On Wall Street
with money.
Highest-Paid Actors And 2017
Actresses 2017
BUSINESS INVESTING TECHNOLOGY ENTREPRENEURS OP/ED LEADERSHIP LIFESTYLE LISTS

2018 Under 30 Global Forbes Magazine Forbes Technology Council
2018 I.D.E.A Forbes Marketplace Forbes Agency Council
2018 CIO Europe ForbesBooks Forbes Coaches Council
2018 Basel ArtTech + Blockchain Forbes Book Of Quotations Forbes Nonprofit Council
Connect
Forbes Five-Year Journal Forbes Business
2018 Impact Development Council 2 Free Issues Subscriber Services Gift Subscription
The Intelligent REIT Investor
2018 Women's Forbes Communications
Forbes eBooks
Council Forbes Georgia Forbes Poland
2018 AgTech Salinas
Forbes Insights
Forbes Human Resources Forbes Brazil Forbes Romania
2018 Under 30 Europe
Forbes Custom Council Forbes China Forbes Russia
2018 Cloud 100
Reprints, Permissions & Forbes Real Estate Council Forbes Czech Forbes Spain
2018 AgTech Indianapolis Licensing
Forbes Finance Council Forbes France Forbes Thailand
2018 Under 30 Forbes Newsfeeds
Forbes New York Business Forbes Hungary Forbes Vietnam
2018 CIO Next Forbes Custom Covers Council Forbes India Forbes Argentina
2018 Small Giants Forbes Los Angeles Forbes Israel Forbes Austria
Business Council
2018 CMO Company Info Forbes Japan Forbes Finland
Forbes Boston Business
2018 CMO Europe Forbes Forbes Slovakia
Advertise Council Kazakhstan
2018 Healthcare Forbes Greece
Forbes Careers Forbes Dallas Business Forbes Mexico
Council Forbes Africa
Forbes Press Room Forbes Middle
Forbes Italy
Newsletters Forbes Quote of the Day
East
Forbes Investor Contact Us Education

Forbes Billionaire’s Portfolio Sitemap Forbes School of Business
& Technology at Ashford
Forbes Real Estate Investor Send Us Feedback
University
Special Situation Survey Share a News Tip with Forbes
Learn@Forbes Online
Forbes Dividend Investor Courses
Forbes Premium Income Report
Investing Newsletters
2018 RANKING
The World's Most Valuable Brands 2017 RANKI
2 Free I ssues of Forbes Log in | Sign up | Connect

Brands
Tweet
#1 Apple $ 170 B 10 % $ 214.2 B $ 1.8 B Technology
#2 Google $ 10 1.8 B 23% $ 80 .5 B $ 3.9 B Technology
#3 Microsoft $ 87 B 16% $ 85.3 B $ 1.6 B Technology
#4 Facebook $ 73.5 B 40 % $ 25.6 B $ 310 M Technology
#5 Coca-Cola $ 56.4 B -4% $ 23 B $4 B Beverages
#6 Am azon $ 54.1 B 54% $ 133 B $5 B Technology
$ 43.9 B 11% $ 30 .7 B $ 2.9 B Leisure
#7 Disney
#8 Toyota $ 41.1 B -2% $ 168.8 B $ 4.3 B Autom otive
#9 McDonald's $ 40 .3 B 3% $ 85 B $ 646 M Restaurants
# 10 Sam sung $ 38.2 B 6% $ 166.7 B $ 3.7 B Technology
Inside Forbes
Russian Billionaires Got Trum p Adm in Hasn't Asked

$ 29B Since Trum p's Win Palantir To Build Registry
A Troll Is Helping To Pick

Your Next Governm ent
Inside The 10 Most Real-Tim e Billionaires
Internet troll Charles "Chuck" J ohnson is helping to pick Stressful J obs In 20 17
m em bers of the incom ing adm inistration.
BUSINESS INVESTING TECHNOLOGY ENTREPRENEURS OP/ED LEADERSHIP LIFESTYLE LISTS

20 17 Under 30 EMEA J erusalem & Forbes Magazine Forbes Technology Council
Tel Aviv
Forbes Marketplace Forbes Agency Council
20 17 Forbes CIO Sum m it
ForbesBooks Forbes Coaches Council
20 17 Forbes Wom en’s Sum m it
Forbes Book Of Quotations Forbes Nonprofit Council
20 17 Forbes AgTech Sum m it
Forbes Five-Year J ournal Forbes Business
20 17 Forbes CMO Sum m it Developm ent Council 2 Free Issues Subscriber Services Gift Subscription
The Intelligent REIT Investor
20 17 Forbes Global CEO Conference Forbes Com m unications
Forbes eBooks
Council Forbes Brazil Forbes
20 17 Forbes Healthcare Sum m it
Forbes Insights Kazakhstan
Forbes Hum an Resources Forbes China
Forbes Custom Council Forbes Mexico
20 17 Forbes SH OOK Top Advisors Reprints, Perm issions & Forbes Real Estate Council Forbes Czech Forbes Middle
Sum m it Licensing East
Forbes Finance Council Forbes France
Forbes Newsfeeds Forbes Poland
Forbes Hungary
Forbes Romania
Newsletters Forbes Custom Covers
Education Forbes India
Forbes Russia
Forbes Israel
Forbes Investor Forbes Spain
Forbes School of Business Forbes Japan
Forbes Billionaire’s Portfolio Com pany Info & Technology at Ashford Forbes Thailand
University
Forbes Real Estate Investor Advertise Forbes Vietnam
Special Situation Survey Forbes Press Room
Forbes Dividend Investor Forbes Careers
Forbes Prem ium Incom e Report Contact Us
Investing Newsletters Sitem ap
Send Us Feedback
Share a News Tip with Forbes
$SSOH*RRJOH7RS7KH:RUOG
V0RVW9DOXDEOH%UDQGV2I 3DJH RI
urt BadenhausenForbes Staff
I cover sports business w ith rare dips in education & local econom ies
RB /11/201 9: AM 17 21 views
Apple, Google Top The World's Most

Valuable Brands Of 20 16
Apple’s 13-year run of quarterly revenue growth
cam e to a crashing halt last m onth when the tech
giant reported revenue of $ 50 .6 billion, off 13%
thanks to soft iPhone sales and a slowdown in
China. The gloom -and-doom sentim ent around
the com pany has reached a zenith with the stock
off 30 % from its all-tim e peak 12 m onths ago.
(AP Photo/ Matthias Schrader, File)
But Forbes’ annual study of the world’s m ost

valuable brands shows that Apple is still in a class
by itself with a value of $ 154.1 billion, 87% more
than second-ranked Google. It is the sixth straight
tim e Apple has finished first since Forbes began
valuing the richest brands in 20 10 .
“Brands get their value from how custom ers

perceive them ,” says David Reibstein, a professor
of m arketing and branding expert at the
University of Pennsylvania’s Wharton School.
“What m akes it valuable from a com pany
perspective is that custom ers are willing to pay a
higher price or are m ore likely to buy.”
KWWSVZZZIRUEHVFRPVLWHVNXUWEDGHQKDXVHQWKHZRUOGVPRVWYDOXDEOHEUDQ
The Apple brand hits a hom e run on both fronts.

Apple-philes will cry blasphem y, but Apple
phones are not that distinct from the latest
Sam sung gadget, hence why the two com panies
are always suing each other. Yet, Apple com m ands
a prem ium price and accounts for nearly half the
sm artphones sold in the U.S., along with 75
m illion sold globally during the Decem ber holiday
quarter.
The World's Most Valuable Brands 20 16
Apple dom inates in a consum er tech industry

where brand m atters. Revenue fell in the latest
quarter, but the release of the iPhone 7 will
certainly have fans of the brand lining up for
hours outside stores in the fall ahead of the
unveiling. The adulation helped the com pany
generate $ 53 billion in net incom e last year.
“The chance to m ake a m em ory is the essence of

brand m arketing,” said a young Steve J obs after
co-founding Apple. The brand has done that by
creating a connection with custom ers through
m usic, phones and com puting. It now wants to do
the sam e in watches, TVs and paym ents with m ore
categories, like autos, also on its radar.
No. 2 Google leapfrogged Microsoft this year

and closed the gap on Apple with its brand value
up 26% to $ 82.5 billion (Apple’s brand rose 6%).
Google becam e a division of the newly form ed
Alphabet last year, but the search engine brand is
still the com pany’s bread-and-butter profit center
subsidizing “Other Bets” like self-driving cars,
Google Fiber, Calico and Nest, which lost $ 3.6
billion last year.
People are m uch m ore likely to use Google than

Bing even though the search results m ight not
differ m uch because of the Google brand. Google
has becom e the generic term for search, which is
the ultim ate in branding power. Reibstein is awed
with how Google treats its logo, which he says is
the “antithesis of what everybody teaches about
branding.” Som e com panies em ploy brand police
to track the use of their logos to ensure the proper
fonts and colors. Not Google. It changes the logo
on its hom epage every day with a clever new
doodle.
Rounding out the top five are Microsoft ($ 75.2

billion), Coca-Cola ($ 58.5 billion) and Facebook
($ 52.6 billion).
Fu ll Lis t: Th e W o rld ’s Mo s t Valu able
Bran d s
Facebook, up 44%, is the fastest-growing brand in

the top 10 0 for the second straight year. The
num ber of active users has surged to 1.65 billion.
The average user spends 50 m inutes daily using
Facebook and Instagram (our brand value
excludes the financial im pact of Instagram ). New
York Tim es colum nist J am es Stewart notes that is
m ore tim e than people spend reading (19
m inutes), participating in sports and exercise (17
m inutes) and socializing (4 m inutes) com bined.
Tim e is the ultim ate m easure of brand
engagem ent.
“Facebook keeps innovating and adding m ore and

m ore functionally and features,” says Reibstein.
“Com panies are figuring out how to use Facebook,
so their revenue is growing. The transform ation
with what they are doing with their core business
is incredible.”
We considered m ore than 20 0 global brands to

determ ine the final list of the world’s 10 0 m ost
valuable brands. The brands were required to
have m ore than a token presence in the U.S.,
which knocked out som e big brands like
m ultinational telecom firm Vodafone and Chinese
e-com merce giant Alibaba. The top 10 0 includes
product brands like Marlboro, owned by Altria
and Philip Morris International, as well as brands
m arketed under their corporate nam e like
McDonald’s.
Forbes valued the brands on three years of

earnings and allocated a percentage of those
earnings based on the role brands play in each
industry (e.g., high for luxury goods and
beverages, low for airlines and oil com panies). We
applied the average price-to-earnings m ultiple
over the past three years to these earnings to
arrive at the final brand value (click here for the
com plete m ethodology).
The 10 0 m ost valuable brands span 16 countries

and cross 19 broad industry categories. Brands
from U.S.-based com panies m ake up just over half
the list with 52 brands. The next greatest num ber
are from Germ any (11 brands), J apan (8) and
France (6). Tech brands are the m ost com m on
with 17, including the top three. Financial services
com panies landed 13 brands in the top 10 0 led
by Am erican Express at No. 24. Other big
industries included autom otives (12) and
consum er packaged goods (10 ), followed by luxury
and retail, which both secured eight spots.
The biggest decliner was IBM, off 17% to $ 41.4

billion and No. 7 overall. Big Blue has reported 16
straight quarters of revenue declines. Revenue in
the latest quarter was the com pany’s lowest in 14
years. “People have trouble defining what IBM is
today,” says Reibstein, who says the one thing that
m ight save IBM is its artificial intelligence
technology platform Watson, which the com pany
is doubling down on by featuring the technology
in its ad cam paigns.
Seven brands cracked the top 10 0 for the first tim e

led by CVS at No. 47 with a value of $ 11.7 billion.
The average brand rose 6% in value com pared to
20 15. The cum ulative brand value of the top 10 0 is
$ 1.8 trillion with the cut-off at $ 6.7 billion for No.
10 0 Costco.
Sp e cial Re p o rt: Th e W o rld ’s Mo s t

Va lu able Bran d s
Licensing
Options
Logo Licensing Reprints/E Prints
Order Spreadsheet Products

-
Follow me on Twitter or Facebook. Read all of m y
Forbes stories here.
5(&200(1'('%<)25%(6
The World's 10 0 Most Valuable Brands 20 16:

Behind The Num bers
The Most Iconic Ad Cam paigns And What

Marketers Today Can Learn From Them
The Richest Person In Every State
More States To Expand Medicaid Now That

Obam acare Rem ains Law
The Toughest J obs To Fill In 20 17
This article is available online at: 2017 Forbes.com LLC All Rights Reserved
$SSOH$QG0LFURVRIW+HDG7KH:RUOG
V0RVW9DOXDEOH%UDQGV 3DJH RI
http:/ / onforb.es/ 1A0 dSj9
B I /1 /201 9: 7AM 177 7 views
Apple And Microsoft Head The World's

Most Valuable Brands 20 15
Leadership changes are challenging. They can be
even tougher when an iconic com pany founder is
replaced. Nike and Starbucks both stum bled after
Phil Knight and Howard Schultz stepped down
from leading their respective com panies. Steve
J obs was ousted from Apple in 1985 and the
com pany entered a near death spiral in the early
1990 s. But J obs returned in 1996 to lead the
com pany to unprecedented heights. In Apple’s
latest transition, the train keeps on rolling under
CEO Tim Cook, who replaced J obs in 20 11. “The
brand prom ise with Apple is so strong and they
continue to deliver on that,” says Kevin Lane
Keller, a branding expert and professor at
Dartm outh’s Tuck School of Business.
The Apple brand is now worth $ 145.3 billion by

our count, up 17% over 20 14. The brand ranks on
top of Forbes’ list of the World’s Most Valuable
Brands for a fifth straight tim e and is worth twice
as m uch as any other brand on the planet. The
com pany sold 74.8 m illion sm artphones
worldwide in the fourth quarter of 20 14 with
phone sales up 49%. It was the first quarter Apple
sold m ore phones than Sam sung since 20 11
(Sam sung regained its No. 1 position in the first
quarter of 20 15). Apple is m aking m oney hand
over fist with an $ 18 billion profit in the fourth
quarter, up 33% from the prior year.
While Sam sung spends nearly $ 4 billion on

advertising to sway consum ers, Apple spent only
one-third as m uch at $ 1.2 billion last year. The
com pany relies on its avid fan base m ore than
Madison Avenue to prom ote its products.
KWWSVZZZIRUEHVFRPVLWHVNXUWEDGHQKDXVHQDSSOHDQGPLFURVRIWKHDGWKH
Apple revolutionized four industries over the past

15 years with the launch of the iPhone, iPad, iPod
and iTunes. Its next target is watches. The Apple
Watch launched in April. Forecasts for first year
sales are all over the m ap and typically range
between eight m illion and 15 m illion. Analysts at
Piper J affrey expect watches to represent 10 % of
Apple’s 20 17 revenue. Keller is skeptical of the
potential of the Watch, but recognizes the
incredible track record Apple has to produce great
products. “If the watch turns out to be a success, it
is going to fuel the com pany and brand even
m ore,” says Keller.
Microsoft ranks as the second most valuable

brand worth $ 69.3 billion, up 10 %. After years of
getting beaten up in the press and by users, the
$ 94-billion-in-sales com pany is suddenly cool
again under CEO Satya Nadella, just the
com pany’s third leader in 40 years. The com pany
is intriguing developers and introducing
captivating products like its HoloLens, a headset
which brings hi-def hologram s to life using
Windows. “We want to m ove from people needing
Windows to choosing Windows, to loving
Windows. That is our bold goal,” said Nadella at
the Windows 10 launch event in J anuary.
The com pany poured $ 11 billion into research and

developm ent last year. Windows 10 will be
released this sum m er and is expected to be the
last m ajor release of the venerable operating
system . Future updates will be in an “ongoing
m anner.” The com pany wants one billion
Windows 10 users by 20 18.
Microsoft is no longer the 80 0 -pound gorilla in

the tech space, which has softened som e of the
criticism , but Keller is looking for consumers to
want to engage with the brand before he labels it
cool again. “I can see why people have stopped
hating them, but can’t see why people would start
loving them ,” says Keller.
Rounding out the top five are Google ($ 65.6

billion), Coca-Cola ($ 56 billion) and IBM ($ 49.8
billion).
We determ ined the m ost valuable brands by

starting with a universe of m ore than 20 0 global
brands. We required brands to have at least som e
presence in the U.S., which knocked out big
brands like Chinese internet giant Tencent and
m ultinational telecom firm Vodafone. The top 10 0
includes product brands like Procter & Gam ble-

owned Gillette as well as brands m arketed under
their corporate nam e like IBM.
Forbes valued these brands on three years of

full m ethodology).

across 20 broad industry categories. Brands from
U.S.-based com panies m ake up just over half the
list with the next biggest representation from
Germ any (9 brands), J apan (7) and France (7).
Tech brands are the m ost prevalent with 15,
including half of the top 20 . Autom otive and
consum er packaged goods com panies both landed
13 brands within the top 10 0 . Toyota was the top
auto brand at No. 8, worth $ 37.8 billion, while
Gillette headed the CPG brands at No. 26, worth
$ 20 .4 billion.
Facebook registered the biggest gain of any brand

in the top 10 0 , up 54%. It cracks the top 10 for the
first time with value of $ 36.5 billion. Facebook
had 936 m illion active daily users as of March
20 15 with 83% of those outside the U.S. The
brand has em erged as a com petitor to YouTube
regarding video. In April the com pany reported
that it delivered four billion video views daily
com pared to one billion just seven m onths earlier.
Other big gainers in the top 10 0 include:
Am azon.com (+32%) and Disney (+26%). Adidas
(-14%) and Danone (-13%) had the biggest drops.

Bran d s
-
5(&200(1'('%<)25%(6

This article is available online at: http://onforb.es/1A0dS 9 2017 Forbes.com LLC All Rights Reserved
$SSOH0LFURVRIW$QG*RRJOH$UH:RUOG
http:/ / blogs.forbes.com / kurtbadenhausen/ ?p=18230
B I 11/0 /201 7:1 AM 1 1 07 views
Apple, Microsoft And Google Are

World's Most Valuable Brands
A strong brand nam e is an incredibly valuable

asset. Consum er com panies in particular devote
huge chunks of tim e and resources to solidify and
expand their brands. “A valuable brand delivers a
return for the com pany on two dim ensions,” says
David Reibstein, professor of m arketing at
the University of Pennsylvania’s Wharton School.
“Either it allows the com pany to charge a
prem ium price or it adds m ore volum e or m arket
share.”
When it com es to charging a prem ium price and

m oving product, no one does it better than Apple.
There are other phones and tablets that are
functionally com parable or arguably better than
the iPhone and iPad, but the Apple brand carries
trem endous weight and credibility, and custom ers
are willing to pay up for that. The com pany sold
39.3 m illion iPhones in its latest quarter and
could sell as m any as 60 m illion during the last
three m onths of 20 14 with the holiday selling
season. Apple also m oved 12.3 m illion iPads and
5.5 m illion Macs last quarter.
Add it all up and the Apple brand is worth $ 124.2

billion and alm ost twice as m uch as any other
brand in Forbes’ annual study of the world’s m ost
valuable brands. The value of the Apple brand is
up 19% over last year. Apple’s strong brand and
innovative products allowed it to redefine four
industry categories over the past 13 years with the
launches of the iPhone, iPad, iPod and iTunes.
The next industries on Apple’s hit list are
sm arthwatches with the Watch and financial
paym ents with Apple Pay. Prem ium pricing
pushes up Apple’s operating profit m argins to
KWWSVZZZIRUEHVFRPVLWHVNXUWEDGHQKDXVHQDSSOHPLFURVRIWDQGJRRJOHDU
33%, and the com pany generated $ 50 billion in

free cash flow for the fiscal year ended in
Septem ber.
Microsoft ranks second with a value of $ 63 billion,

up 11% after being flat the previous three years, as
the brand works to m ake the transition to
a m obile world. Microsoft has recently had m ore
success with its m ove away from the PC and
software licensing m odel towards cloud offerings.
Microsoft inked a five-year, $ 40 0 m illion

sponsorship deal with the NFL last year. The pact
requires the NFL to use Surface tablet com puters
on the sideline that download high-def
photographs of plays as they occur. Unfortunately
for Microsoft the arrangem ent has provided m ore
evidence of the power of the Apple brand, as
announcers and players repeatedly refer to the
Surface tablets as iPads and one player called
them “knockoff iPads.” Microsoft is still a bit
player in tablets and phones. “There is a lot of
catching up to do,” says Reibstein. “They are going
to have to work to overcom e the brand
disadvantage they have in those areas.”
Google shoots up two spots to No. 3 am ong the

top brands with a value of $ 56.6 billion, up
19%. Google is the generic term for the search
category, but what separates Google from brands
like Kleenex and Xerox is the am ount of m oney it
generates from its ad-driven business.
The Google brand generated $ 16 billion in
earnings before interest and taxes over the last 12
m onths, and it is one of the biggest ad spenders
in tech at $ 2.8 billion in 20 13. “With a well known
brand, people trust it a lot m ore, and part of what
is happening with Google is a m atter of trust,”
says Reibstein.
To determ ine the best brands, we started with a

universe of m ore than 20 0 global brands. We
required brands to have som e presence in the
U.S., which elim inated big brands like
m ultinational telecom firm Vodafone and state-
owned China Mobile, which has almost twice as
m any m obile subscribers as any other brand
(Vodafone is second in m obile). The final list
includes product brands like Anheuser-Busch
InBev-owned Budweiser and brands that are
m arketed under their corporate nam e like IBM,
which ranks fifth overall.


full m ethodology).

Germ any (9 brands), France (7) and J apan
(5). Tech brands are the m ost prevalent with 16,
including 11 of the top 25. Autom otive com panies
landed 16 brands in the top 10 0 led by Toyota at
No.9, worth $ 31.3 billion.
Sandwiched around IBM are a couple of brands

facing the challenges of people’s changing eating
and drinking habits, particularly in the U.S. Coca-
Cola‘s value rose 2% to $ 56.1 billion, placing it
fourth. ”When you are selling sugar and water,
your brand better be very im portant,” says
Reibstein. The Coca-Cola brand is still extrem ely
valuable, but it operates in an industry with few
growth prospects. Coca-Cola sold 13.5 billion
cases globally of its signature brand in 20 13, up
just 0 .6% from the prior year. The McDonald’s
brand is sixth overall, worth $ 39.9 billion, but up
just 1%. McDonald’s has been working to m ake its
m enu appear m ore health conscious, but m any
consum ers aren’t buying it. Global sam e-store
sales slid 3.3% in the third quarter.
The biggest gainer in the top 10 0 was Facebook,

up 74% for a value of $ 23.7 billion and No. 18
overall. Various surveys report that fewer teens
are using the social sharing site, but the Facebook
brand still carries trem endous weight with 8 64
m illion daily active users in Septem ber. Revenue
for the latest quarter jum ped 59% with advertising
representing 92.5% of total revenue. Other big
gainers in the top 10 0 include Am azon.com
(+45%), Starbucks (+25%), Toyota (+22%) and
Nike (+22%).

Bran d s
-
5(&200(1'('%<)25%(6
$SSOH'RPLQDWHV/LVW2I7KH:RUOG
http:/ / onforb.es/ 17bwm i3
B I 11/0 /201 11: AM 1 7 9 1 views
Apple Dom inates List Of The World's

Most Valuable Brands
The World's Most Valuable Brands
Apple has set the bar incredibly high over the past
decade. The expectations have som e fans
grum bling about the lack of transform ational
products during recent launches. The com pany
has largely upgraded existing product lines
instead of releasing anything as revolutionary as
its last huge category changer in 20 10 , the iPad.
Speculation swirls about whether the Cupertino,
Calif.-based com pany has peaked, with well-
funded com petitors like Sam sung and Google also
challenging Apple. Wall Street seem s to think so
— Apple’s stock plum m eted 45% from its
Septem ber 20 12 high before partially recovering
in the past six m onths.
But Forbes’ study of the top brands illustrates that

the Apple nam e is as strong as ever. Apple is the
m ost valuable brand in the world for a third
straight tim e at $ 10 4.3 billion, up 20 % over last
year. It is worth nearly twice as m uch as any other
brand on the planet by our count.
“The heart of a great brand is a great product,”

says Kevin Lane Keller, branding expert and
professor at Dartm outh’s Tuck School of Business.
Apple rem ains a vital part of people’s everyday
lives, and the brand continues to capture
consum er’s im aginations (and wallets) in a range
of products across different industries.
The com pany sold a record 33.8 million iPhones

in its latest quarter. It also m oved 14.1 m illion
iPads and 4.6 m illion Macs. Roughly 30 billion
songs have been sold on iTunes since it launched
in 20 0 3. Sales of iPods are down, as people turn
KWWSVZZZIRUEHVFRPVLWHVNXUWEDGHQKDXVHQDSSOHGRPLQDWHVOLVWRIWKHZR
to their phones as m usic players, but Apple still

sold 3.5 m illion iPods in its fiscal fourth quarter
and 26.4 m illion for the year.
Design has been a large contributor to the

strength of the Apple brand. “Design is how a
product works, how it looks, how it feels. It’s
functional and aesthetic. Apple has em braced that
in the fullest sense possible in term s of m aking
products sim ple, but also good looking and
attractive,” says Keller.

Bran d s
Microsoft ranks second with a brand worth $ 56.7

billion. The value of the brand is flat over the past
three years, as Microsoft struggles to m ake the
transition from a PC to a m obile world. Growth
has slowed, but it is still one of the m ost profitable
brands in the world with operating m argins of
34% in its latest fiscal year. The com pany’s $ 2.6
billion ad budget is one of the biggest in tech.
Coca-Cola is the only non-tech brand to crack the

top five, ranking No. 3 with a brand value of $ 54.9
billion. Coca-Cola sold 13.5 billion cases of its
signature drinks in 20 12, up 3% from the prior
year thanks to growth outside the U.S. Those sales
represent half of the com pany’s soda revenue.
The brand becam e the first to record 50 m illion
“likes” on Facebook last year and currently has 75
m illion fans on the social m edia site.
To determ ine the best brands, we started with a

universe of m ore than 20 0 global brands. We
required brands to have a presence in the U.S.,
which elim inated som e big brands like
m ultinational telecom firm Vodafone and state-
owned China Mobile, which is the world’s largest
m obile phone provider. The final list includes
product brands like Proctor & Gam ble-owned
Gillette and corporate brands like IBM, which
ranks fourth.

industry (e.g., high for luxury goods, low for
airlines). We applied the average price-to-
earnings m ultiple over the past three years to
these earnings to arrive at the final brand value
(click here for the full m ethodology).

Germ any (9 brands), France (8) and J apan (7).
Tech brands are the m ost prevalent with 19,
including six of the top 10 .
Ninth-ranked Sam sung had the strongest one-

year gain of any brand in the top 10 0 , up 53% to
$ 29.5 billion. Sam sung’s value soared 136% over
the past three years. Sales for Sam sung’s Galaxy
S4 sm artphone have been on fire and the
com pany also benefits from its m arket leading
position with m em ory chips. Sam sung’s
sm artphone shipm ents rose 40 % to 81.2 m illion in
the third quarter, according to IDC. Its 31.4%
m arket share is larger than the next four brands
com bined.
Sam sung has poured m oney into m arketing,

particularly in sports, to highlights its innovative
products. South Korean-based Sam sung
Electronics has been an Olym pic sponsor since the
1988 Seoul Olym pic Gam es. It uses global sports
stars like track and field’s Usain Bolt and figure
skater Kim Yu Na in its advertising. Sam sung’s
m ost high profile sports team deal is its $ 24
m illion a year jersey sponsorship of European
soccer champion Chelsea. The com pany’s ad
budget hit $ 4.4 billion last year.
“Really strong brands are highly innovative and

highly relevant, so they are always m oving
forward in the right direction with products and
services that really appeal to people and are
distinctive and different,” says Keller.
Sam sung and Apple have been on rem arkable

runs, but they only need to look across the m obile
space to see how quickly the value of a brand can
collapse in the com plex, fast m oving technology
world. Forbes valued the Blackberry brand at $ 6.1
billion last year, but just $ 2.2 billion this year and
outside the top 10 0 . Three years ago, Forbes
deem ed the Nokia brand worth $ 27.3 billion,
ninth highest in the world. Today we figure it is
worth $ 7 billion, which ranks No. 71. The value is
down 55% from last year as the brand, like
Blackberry, has been left behind in the
sm artphone world.
Nokia was the world’s leading m arket of m obile

phones for 14 years until early 20 12, but they
failed to read the m arket and adapt to the
consum er’s m ove to sm artphones. Nokia still
ranks second behind Sam sung in global

shipm ents in the low-priced, stagnant m obile
phone category with a 13.8% m arket share,
according to IDC. But Nokia is alm ost irrelevant
in the high-priced, exploding sm artphone area.
Nokia sold 8.8 m illion of its Lum ia sm artphones
in the third quarter—up 19% from the prior year,
but Sam sung sold nine times as many
sm artphones with unit growth twice as fast. Keller
isn’t hopeful about a Nokia revival and adds, “In
such a fast m oving category and industry, it is
m urder to catch up once you fall behind.”

Bran d s
Research: Courtney Retter
You can follow m e on Tw itter or subscribe to

m y Facebook profile. Read m y Forbes blog here.
5(&200(1'('%<)25%(6
Here's What The Marketing Organization Of The

Future Should Look Like
'The Transform ational CMO' Takes Center Stage

At Forbes' 9th Annual CMO Su...

The Toughest J obs To Fill In 20 17
This article is available online at: http://onforb.es/17bwmi 2017 Forbes.com LLC All Rights Reserved
$SSOH7RSV/LVW2I7KH:RUOG
V0RVW3RZHUIXO%UDQGV 3DJH RI
http:/ / onforb.es/ T0 0 xuX
RB 10/02/2012 : 7PM 77 views
Apple Tops List Of The World's Most

Powerful Brands
The World's Most Powerful Brands
Apple has taken its lum ps the past two weeks with
the rollout of the iPhone 5. Custom er com plaints
about the Maps app and phones that easily scratch
sparked cries that these things never would have
happened under Steve J obs’ watch. Is the Apple
brand headed south? Not a chance.
Apple remains a leader in innovation that is

adored by consum ers around the world. The
brand helped the com pany generate $ 40 billion in
profits over the past 12-m onths, second m ost in
the world behind Exxon Mobil. How do you
m easure the power of a brand? It is the
com bination of financial value and positive
consum er sentim ent and Apple has both in
abundance, which puts the Apple brand on top of
Forbes inaugural list of the World’s Most Powerful
Brands.
“Apple sets the pace, redefines categories and

addresses our needs even before we realize we
have them ,” says Billy Mann, m anaging director at
consulting firm Penn Schoen Berland. Look at the
phone m arket, which Apple did not even enter
until 20 0 7. The annual release of the updated
iPhone is now the m ost anticipated event of the
year in the telecom category. Apple sold m ore
than five m illion iPhone 5 units in the first
weekend it went on sale last m onth.
The Apple brand is worth $ 87.1 billion by our

count, up 52% from two years ago when Forbes
last valued the top brands. The Apple brand is
worth 59% m ore than Microsoft, which ranks No.
2 in brand value and overall.
KWWSVZZZIRUEHVFRPVLWHVNXUWEDGHQKDXVHQDSSOHWRSVOLVWRIWKHZRUOGVP
The Microsoft brand is worth $ 54.7 billion, as the

com pany rem ains a financial juggernaut with
operating profit m argins of 42%. Microsoft spends
$ 1.6 billion annually on advertising, alm ost twice
as m uch as Apple, to help get its m essage across.
While Microsoft has been under fire, as Apple
rocketed past it in m arket value and coolness
factor, consum ers still favor Bill Gates’ baby.
RiRi Hearts MAC Benefit Cosmetics
Microsoft ranked first in a global survey of brands
on perception done for Forbes by consulting firm s 1
Landor Associates and Penn Schoen Berland. The
study m easured 130 brands on attributes such as
innovation and quality and Microsoft scored
highly on “invests in custom ers” and “addresses
m y unique needs.”
“In an industry that transform s itself every year,

Microsoft has been a leader for decades,” says
Mann. Apple surprisingly only ranked 11th on
consum er perception am ong the top 10 0 brands,
but its huge edge in brand value kept it ranked as
the m ost powerful.
In Pictu re s : Th e W o rld ’s Mo s t Po w e rfu l

Bran d s
Fu ll Co ve rage : Th e W o rld ’s Mo s t Po w e rfu l

Bran d s
We started with a universe of m ore than 20 0

global brands to determ ine the m ost powerful. We
required brands to have m ore than a token
presence in the U.S., which elim inated som e big
brands like Spanish retailer Zara and telecom firm
China Mobile. Forbes valued the brands on three
years of earnings and allocated a percentage of
those earnings based on the role brands play in
each industry (e.g., high for luxury goods, low for
airlines). We applied the average price-to-
earnings m ultiple over the past three years to
these earnings to arrive at the final brand value.
We then turned to Landor and PSB to survey

2,0 0 0 global consum ers on 130 brand nam es that
Forbes valued at m ore than $ 2.5 billion. The firm s
gauged consum er perceptions of the brands on a
dozen attributes. Forbes com bined the brand
values with the consum er study to determ ine our
power list, overweighting the form er (click here
for a detailed m ethodology).
The Coca-Cola brand ranked No. 3 overall with a

value of $ 50 billion and a rank of 29 am ong
consum ers. The com pany sold 26.7 billion cases of
soda worldwide last year, with the Coca-Cola
brand accounting for half of that. Sales for the
soda category have declined seven straight years

in the U.S., but Coca-Cola is the still the best-
selling brand and a force globally. Retail sales for
the brand topped $ 1 billion in 18 different
countries in 20 11.
Technology brands dom inate the top 10 0 with 24

m aking the cut. Tech giants secured the three slots
after Coca-Cola with No. 4 IBM (brand value:
$ 48.5 billion), No. 5 Google ($ 37.6 billion) and
No. 6 Intel ($ 32.3 billion).
Upstart tech brand, Facebook, is worth $ 13.1

billion, which is 36 th highest am ong all brands, but
the social m edia site was crushed in the survey by
Landor and PSB. Consum ers dinged Facebook on
the trust and transparency attributes, as well as on
understanding and caring about custom ers.
Clearly, privacy concerns rem ain a hot-button
topic am ong Facebook’s roughly one billion users.
The brand ranked No. 99 with consum ers among
the top 10 0 with only Verizon faring worse. The
poor consum er ratings knocked Facebook down to
No. 73 overall on the power brands list.
Facebook m ade the top 10 0 , but other valuable

brands like Marlboro ($ 15.3 billion), J PMorgan
($ 13 billion) and Goldm an Sachs ($ 8 billion)
failed to m ake the final cut, as a result of poor
consum er scores. These three brands all ranked
am ong the bottom five of the 130 surveyed by
Landor and PSB.
Other less valuable brands got a bum p up in the

rankings thanks to consum er sentim ent. The
General Mills brand is worth $ 3.5 billion, which is
the in the bottom five of the 10 0 m ost powerful.
But General Mills ranks No. 47 overall thanks to
consum er sentim ent that ranks second behind
only Microsoft. “Consum ers, especially
Am ericans, trust, and find com fort in their food
brands,” says Mann. The m aker of Cheerios and
Wheaties scored highly on attributes like “m akes
comm unities a better place” and “cares about the
issues that m atter to m e.”
In Pictu re s : Th e W o rld ’s Mo s t Po w e rfu l

Bran d s
Fu ll Co ve rage : Th e W o rld ’s Mo s t Po w e rfu l

Bran d s
Follow me on Facebook or on Twitter.
$SSOH5DQNHGWKH:RUOG
V0RVW9DOXDEOH%UDQG)ROORZHGE\*RRJOHDQG,%0 3DJH RI
http:/ / onforb.es/ nGEQ5d
ar Ba e Contributor
I cover m arketing strategy and product innovation.

Opinions expressed by Forbes Contributors are their own.
/09/2011 : AM 7 views
Apple Ranked the World's Most

Valuable Brand, Followed by Google
and IBM
Market Research firm Millward Brown has just
published its 6th annual BrandZ Global Top 10 0
rankings, and it turns out Apple has ended
Google’s four-year run as the world’s m ost
valuable brand.
Apple’s brand value over the past year soared 84%

to $ 153 billion, as a result of m eaningfully
differentiated products the iPad and iPhone
4. Apple’s success once again dem onstrates that a
brand is neither an end in itself, nor a m eans to
an end – but a by product of consistent delivery
against a relevant tangible benefit. The exception
to this rule: brands in truly im age-driven
categories, where there’s little to be had in the way
of a tangible benefit, and none is expected (think
soft drinks, beer or cigarettes).
Google’s brand declined 2% to $ 111.5 billion.

Facebook m ade a giant leap onto the list, debuting
at place 35, with a whopping 246% increase to
$ 19.1 billion.
Other top risers included Chinese search engine

Baidu (141% to $ 22.6 billion) and Wells Fargo,
(97% to 36.9 billion).
The top 50 brands are below. A full report can be

downloaded here (pdf).
Fo llo w m e o n Tw itte r.
KWWSVZZZIRUEHVFRPVLWHVPDUFEDEHMDSSOHUDQNHGWKHZRUOGVPRVWYDOXDE
EXHIBIT 2
The Harris Poll Announces This Year’s Brands of the Year
theharrispoll.com/the-harris-poll-announces-this-years-brands-of-the-year/
The Harris Poll’s 31st annual EquiTrend Study reveals the strongest brands across the media,
travel, financial, automotive, entertainment, retail, restaurant, technology, household and
nonprofit industries, based on consumer response.
NEW YORK, April 15, 2019 –
Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three
factors – Familiarity, Quality and Purchase Consideration – that results in a brand equity
rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend
“Brand of the Year” award for their respective categories. This year, more than 45,000 US
consumers assessed nearly 2,000 brands across 196 categories.
“This year we added nearly 100 new brands across 11 new categories from voice-assistants
to wearable tech. Yet the common thread that runs across all the brands awarded here is
their consumer devotion and respect for —and expectation of —performance. ” says The
1/8
Harris Poll CEO, John Gerzema. “These are brands Americans especially love and expect
great things from in the future.”
The Harris Poll 2019 EquiTrend Brands of the Year
This year, the 31st year that the Harris Poll has been measuring brand equity, 91 companies
were awarded the coveted Brand of the Year designation across 87 categories.
Industry Award Name 2019 Award Companies
Automotive Luxury Automotive Lexus Vehicles
Automotive Non-Luxury Automotive Toyota Vehicles
Automotive Online Auto Shopping Kelley Blue Book (KBB.com)
Consumer Coffee Dunkin’ Donuts Coffee

Packaged Goods
Consumer Deodorant Degree Deodorant

Packaged Goods
Consumer Hot Sauce Sweet Baby Ray’s Wing Sauces

Packaged Goods
Consumer Household Cleaner Windex Household Cleaner

Packaged Goods
Consumer Ice Cream Breyers Ice Cream

Packaged Goods
Consumer Laundry Detergent Tide Laundry Detergent

Packaged Goods
Consumer Popcorn Orville Redenbacher’s Popcorn

Packaged Goods
Consumer Potato Chip Lay’s Chips

Packaged Goods
Consumer Sports Drink Gatorade Sports Drink

Packaged Goods
2/8
Consumer Tea Lipton Tea

Packaged Goods
Consumer Toothpaste (TIE) Colgate/Crest

Packaged Goods
Consumer Yogurt Yoplait Yogurt

Packaged Goods
Financial Digital Investing Vanguard Personal Advisor Services

Services/Insurance
Financial Digital Wallet PayPal

Services/Insurance
Financial Health Insurance Blue Cross Blue Shield

Services/Insurance
Financial Investment The Vanguard Group

Services/Insurance
Financial Life Insurance Northwestern Mutual Life Insurance

Services/Insurance
Financial National Bank CHASE Bank

Services/Insurance
Financial Online Bank Capital One 360 Bank

Services/Insurance
Financial Online Lending SoFi

Services/Insurance
Financial Payment Card Visa

Services/Insurance
Financial Property and Casualty USAA Insurance

Services/Insurance Insurance
Health and Home Exercise Equipment Precor Exercise Equipment
3/8
Health and Home Health & Fitness Club Orangetheory
Health and Home Online Home Search Zillow.com
Health and Home Online Job Search Indeed.com
Health and Home Real Estate Agency Sotheby’s International Realty
Media & Audio Streaming Apple Music

Entertainment Services
Media & Factual Entertainment (TIE) National Geographic

Entertainment Channel/Discovery Channel
Media & General Entertainment USA Television Network

Entertainment
Media & Kids TV Disney Channel

Entertainment
Media & News Service National Public Radio (NPR)

Entertainment
Media & Pay Cable TV Network HBO Television Network

Entertainment
Media & Social Networking Site YouTube

Entertainment
Media & Sport League NFL (National Football League)

Entertainment
Media & TV Network ABC Television Network

Entertainment
Media & TV News The Weather Channel

Entertainment
Non-Profit Animal Welfare Best Friends Animal Society

Nonprofit
Non-Profit Disability Nonprofit National Down Syndrome Congress

4/8
Non-Profit Health Nonprofit St. Jude Children’s Research Hospital
Non-Profit International Aid Food For The Poor

Nonprofit
Non-Profit Military & Veteran Wounded Warrior Project

Serving Nonprofit
Non-Profit Social Services Children’s Defense Fund (CDF)

Nonprofit
Non-Profit Youth Nonprofit Girl Scouts of the USA
Restaurants Burger Restaurant In-N-Out Burger
Restaurants Casual Dining Texas Roadhouse

Restaurant
Restaurants Chicken Restaurant Chick-fil-A
Restaurants Coffee Shop (TIE) Krispy Kreme/Dunkin’ Donuts
Restaurants Delivery Apps UberEats
Restaurants Mexican Restaurant Taco Bell
Restaurants Pizza Chain Marco’s Pizza
Restaurants Sandwich Shop Panera Bread
Retail Convenience Store Wawa Convenience Store
Retail Department Store Macy’s Department Stores
Retail Footwear Store DSW (Designer Shoe Warehouse)
Retail Hardware & Home Store The Home Depot
Retail Health & Beauty Retail Bath and Body Works
5/8
Retail Home Goods Store Bed Bath & Beyond
Retail Home Meal Kit Service HelloFresh
Retail Luxury Department Neiman Marcus

Store
Retail Mass Retailer Amazon
Retail Pet Supply Store Pet Supplies Plus
Retail Pharmacy Walgreens
Retail Sporting Goods Store (TIE) Finish Line Sporting Goods/REI
Retail Value Store Dollar Tree
Tech / Telecom Computer Manufacturer Microsoft Computers
Tech / Telecom Gaming Console Nintendo Gaming Consoles
Tech / Telecom Media Streaming Device Amazon Fire TV/Fire Stick
Tech / Telecom Smart Speaker Amazon Echo
Tech / Telecom Smartphone Apple iPhone Smartphones
Tech / Telecom Tablet Computer Apple iPad Tablets
Tech / Telecom TV & Internet Provider Google Fiber
Tech / Telecom Virtual Personal Apple Siri

Assistant
Tech / Telecom Wearable Tech Apple Watch
Tech / Telecom Wireless Carrier Verizon Wireless
Travel Economy Hotel Americas Best Value Inn
Travel Extended Stay Hotel Homewood Suites by Hilton
Travel Full Service Airline American Airlines

6/8
Travel Luxury Hotel JW Marriott
Travel Midscale Hotel Holiday Inn Express Hotels &

Resorts
Travel Online Travel Service TripAdvisor
Travel Premium Hotel Marriott Hotels
Travel Upscale Hotel Courtyard Marriott
Travel Value Airline Southwest Airlines
Methodology
The 2019 Harris Poll EquiTrend Study is based on a sample of 45,541 US consumers ages 15
and over surveyed online, in English, in the month of January. The survey took an average
of 30 minutes to complete. The total number of brands rated was 1,985. Each respondent
was asked to rate a total of 40 randomly selected brands. Each brand received
approximately 1,000 ratings. Data was weighted to be representative of the entire U.S.
population of consumers ages 15 and over based on age by sex, education, race/ethnicity,
region, income, and data from respondents ages 18 and over were also weighted for their
propensity to be online. Respondents for this survey were selected from among those who
have agreed to participate in Harris Poll surveys. Because the sample is based on those who
agreed to participate in our panel, no estimates of theoretical sampling error can be
calculated.
The Brand Equity Index is the keystone to the EquiTrend program, providing an
understanding of a brand’s overall strength. A brand’s Equity is determined by a calculation
of Familiarity, Quality and Purchase Consideration. Brand of the Year is determined by a
simple ranking of brands.
The Harris Poll EquiTrend methodology has been validated by academic business experts in
the Journal of Marketing Research (1994) and International Journal of Research on
Marketing (2012).
These statements conform to the principles of disclosure of the National Council on Public Polls.
About The Harris Poll
7/8
The Harris Poll is one of the longest-running surveys in the U.S. tracking public opinion,
motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a
global consulting and market research firm that delivers social intelligence for
transformational times. The Harris Poll works with clients in three primary areas; building
twenty-first-century corporate reputation, crafting brand strategy and performance tracking,
and earning organic media through public relations research. Learn more at
www.theharrispoll.com @HarrisPoll
8/8
EXHIBIT 3
01 02 03 04 05 26 27 28 29 30 51 52 53 54 55
+9% +8% +24% +17% -4% +5% +7% +9% -3% -3% +4% -6% -4% +4% +19%
234,241 $m 167,713 $m 125,263 $m 108,847 $m 63,365 $m 18,407 $m 18,072 $m 17,920 $m 17,175 $m 16,345 $m 11,589 $m 11,502 $m 11,352 $m 10,891 $m 10,756 $m
06 07 08 09 10 31 32 33 34 35 56 57 58 59 60
+2% +5% +5% +4% +11% +14% +3% +23% -5% +2% +13% -2% +1% +4% +7%
11 12 13 14 15 36 37 38 39 40 61 62 63 64 65
+1% -6% -7% -12% +3% +5% -18% +4% +20% +6% -9% +25% New -1% +10%
16 17 18 19 20 41 42 43 44 45 66 67 68 69 70
+7% +14% +1% -22% +10% +10% +4% +12% -8% +11% +2% +13% +7% -7% +24%
21 22 23 24 25 46 47 48 49 50 71 72 73 74 75
+3% +11% +13% -1% +8% +6% +5% +23% -4% +9% -3% +15% +2% -9% +5%
Document title: Rankings - 2018 - Best Global Brands - Best Brands - Interbrand
Capture URL: https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/
Capture timestamp (UTC): Thu, 18 Oct 2018 20:17:23 GMT Page 1 of 2
Document title: Rankings - 2018 - Best Global Brands - Best Brands - Interbrand
Capture URL: https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/
Capture timestamp (UTC): Thu, 18 Oct 2018 20:17:23 GMT Page 2 of 2
Rankings - 2017 - Best Global Brands - Best Brands - Interbrand Page 1 of 7
Work Views Best Brands Services About Contact Global  
Return to 2017 report home
Best Global Brands 2017

Rankings
Filter +
2017 Rank Brand Sector Change in Brand Value Brand Value
01 Technology +3% 184,154 $m
02 Technology +6% 141,703 $m
03 Technology +10% 79,999 $m
04 Beverages -5% 69,733 $m
05 Retail +29% 64,796 $m
06 Technology +9% 56,249 $m
07 Automotive -6% 50,291 $m
08 Technology +48% 48,188 $m
09 Automotive +10% 47,829 $m
10 Business Services -11% 46,829 $m
11 Diversified +3% 44,208 $m
12 Restaurants +5% 41,533 $m
13 Automotive 0% 41,521 $m
http://interbrand.com/best-brands/best-global-brands/2017/ranking/ 10/4/2017
15
Work Views Best Brands Services About Contact
Technology +7%
Global 
39,459 $m
14 Media +5% 40,772 $m
18 Sporting Goods +8% 27,021 $m
19 Luxury -4% 22,919 $m
20 Automotive +3% 22,696 $m
22 Beverages +1% 20,491 $m
23 Apparel -10% 20,488 $m
24 Apparel +11% 18,573 $m
25 Retail +4% 18,472 $m
26 FMCG -9% 18,200 $m
27 Financial Services -3% 17,787 $m
28 FMCG +2% 16,416 $m
29 Logistics +7% 16,387 $m
30 Financial Services +11% 15,749 $m
31 Alcohol +2% 15,375 $m
32 Luxury +11% 14,210 $m
33
Work Views Best Brands Services About Contact
Automotive +5%
Global 
13,643 $m
34 Retail +1% 13,224 $m
36 Beverages +1% 12,661 $m
37 Business Services +4% 12,471 $m
41 Electronics +2% 11,519 $m
43 FMCG -6% 10,972 $m
45 FMCG -2% 10,674 $m

51 Luxury +6% 9,969 $m
52 Electronics -12% 9,788 $m
53 Technology -8% 9,541 $m
54 FMCG +1% 9,322 $m
55 Sporting Goods +17% 9,216 $m
59 FMCG 0% 8,728 $m
60 Restaurants +16% 8,704 $m
61 Electronics +2% 8,474 $m
62 FMCG -1% 8,325 $m
65 Luxury -2% 7,547 $m
66 Media +4% 7,100 $m
67 FMCG +5% 7,024 $m

69
70 Automotive
Technology +6%
+14% 6,683 $m
6,676
72 Logistics +12% 6,255 $m
74 FMCG +4% 6,041 $m
75 Electronics -6% 5,983 $m
76 Logistics 0% 5,715 $m
78 Media NEW 5,592 $m
79 Media -9% 5,411 $m
81 Luxury -6% 5,394 $m
82 Alcohol +3% 5,332 $m
83 Restaurants -7% 5,313 $m
84 Technology NEW 5,224 $m
85 Alcohol +1% 5,181 $m
86 Luxury -4% 5,135 $m

4,876 $m
Work Views Best Brands Services About Contact Global
88 Automotive NEW
89 Diversified -10% 4,868 $m
90 Beverages -6% 4,842 $m
91 Energy +5% 4,823 $m
92 Diversified -1% 4,783 $m
93 Alcohol +6% 4,776 $m
94 Luxury -14% 4,716 $m
95 Luxury -7% 4,587 $m
96 Alcohol +2% 4,405 $m
97 Alcohol +1% 4,288 $m
98 Automotive 0% 4,009 $m
99 Alcohol -3% 4,006 $m
Pages Offices Follow Companies

Work Beijing  LinkedIn InterbrandHealth
Views Buenos Aires  Twitter Interbrand Design Forum
Best Brands
Canada  Facebook HMKM
Services
Cincinnati brandchannel
News  Instagram
Cologne
About
Join India
Offices Japan
Contact London
Madrid
Melbourne
Mexico City
Milan
New York
New Zealand
Paris
San Francisco
Work Views Best Brands
São Paulo
Services About Contact Global  
Seoul
Shanghai
Singapore
Sydney
© 2017 Interbrand. All Rights Reserved. Site Map Privacy Policy
5DQNLQJV %HVW*OREDO%UDQGV %HVW%UDQGV ,QWHUEUDQG 3DJH RI
Return to 2016 report home

Rankings
Filter +
2016 Rank Brand Change in Brand Value Brand Value
01 +5% 178,119 $m
02 +11% 133,252 $m
03 -7% 73,102 $m
04 +8% 72,795 $m
05 +9% 53,580 $m
06 -19% 52,500 $m
07 +14% 51,808 $m
08 +33% 50,338 $m
09 +18% 43,490 $m
10 +2% 43,130 $m
11 +12% 41,535 $m
12 -1% 39,381 $m
KWWSLQWHUEUDQGFRPEHVWEUDQGVEHVWJOREDOEUDQGVUDQNLQJ
14 +4% 36,952 $m
13 +6% 38,790 $m
15 +48% 32,593 $m
16 +4% 30,948 $m
17 -3% 26,552 $m
18 +9% 25,034 $m
19 +8% 23,998 $m
20 +2% 22,681 $m
21 -4% 22,106 $m
22 +13% 21,293 $m
23 +3% 20,265 $m
24 -10% 19,950 $m
25 -3% 18,358 $m
26 +8% 17,834 $m
27 +19% 16,766 $m
29 +4% 15,333 $m
28 +6% 16,134 $m
30 +8% 15,099 $m
31 +3% 14,227 $m
32 -6% 13,136 $m
33 +12% 12,962 $m
34 +17% 12,833 $m
35 +11% 12,547 $m
36 +2% 12,517 $m
37 +11% 12,033 $m
38 +14% 11,799 $m
39 -7% 11,711 $m
40 -9% 11,436 $m
41 +4% 11,336 $m
42 -2% 11,081 $m
43 +22% 11,066 $m
44 NEW 11,027 $m
45 +1% 10,930 $m
46 +14% 10,579 $m
47 -10% 10,458 $m
48 NEW 10,386 $m
49 +5% 10,276 $m
50 +18% 9,537 $m
51 +12% 9,528 $m
52 +10% 9,415 $m
53 +6% 9,385 $m
54 -2% 9,378 $m
55 +7% 9,197 $m
56 +1% 8,708 $m
57 -1% 8,413 $m
58 +8% 8,315 $m
59 +13% 8,199 $m
60 +16% 7,885 $m
61 +13% 7,747 $m
62 -2% 7,738 $m
63 +21% 7,586 $m
64 +20% 7,490 $m
65 +2% 7,200 $m
66 +4% 6,830 $m
67 +25% 6,691 $m
68 -1% 6,365 $m
69 +12% 6,326 $m
70 +2% 6,223 $m
71 -9% 5,944 $m
72 +18% 5,835 $m
73 +5% 5,790 $m
74 -9% 5,761 $m
75 +2% 5,742 $m
76 +3% 5,736 $m
77 +6% 5,708 $m
78 +11% 5,696 $m
79 +9% 5,579 $m
80 +1% 5,527 $m
81 -12% 5,504 $m
82 -9% 5,425 $m
83 -9% 5,362 $m
84 -12% 5,290 $m
85 +1% 5,193 $m
86 -4% 5,148 $m
87 +6% 5,123 $m
88 +18% 4,986 $m
90 +14% 4,839 $m
89 NEW 4,909 $m
91 -8% 4,815 $m
92 -17% 4,599 $m
93 +1% 4,509 $m
94 -9% 4,320 $m
95 -5% 4,317 $m
96 -4% 4,252 $m
97 0% 4,118 $m
98 -12% 4,092 $m
99 -2% 4,045 $m
100 NEW 4,011 $m
Work Services LinkedIn brandchannel
Views Join Twitter Privacy Policy
Best Brands Offices Facebook Site Map
Contact Newsroom Instagram
About
© 2017 Interbrand. All Rights Reserved.
Rankings
Filter +
2015 Rank Brand Brand Value Change in Brand Value
01 170,276 $m +43%
02 120,314 $m +12%
03 78,423 $m -4%
04 67,670 $m +11%
05 65,095 $m -10%
06 49,048 $m +16%
07 45,297 $m 0%
08 42,267 $m -7%
09 39,809 $m -6%
10 37,948 $m +29%
11 37,212 $m +9%
12 36,711 $m +7%
13 36,514 $m +13%
14 35,415 $m +4%
15 29,854 $m -3%
16 27,283 $m +5%
17 23,070 $m +16%
18 23,056 $m -3%
19 22,975 $m +6%
20 22,250 $m -1%
21 22,222 $m +5%
22 22,218 $m -3%
23 22,029 $m +54%
24 19,622 $m +3%
25 18,922 $m -3%
26 18,768 $m +8%
27 16,541 $m +4%
28 15,267 $m +8%
29 14,723 $m +2%
30 14,031 $m +16%
31 13,943 $m +7%
32 13,940 $m -3%
33 13,749 $m +10%
34 12,637 $m -6%
35 12,545 $m -9%
36 12,257 $m +7%
37 11,656 $m -11%
38 11,578 $m +6%
39 11,293 $m +8%
40 11,278 $m -4%
41 10,944 $m +22%
42 10,800 $m +9%
43 10,798 $m +6%
45 9,784 $m +12%
44 10,328 $m +5%
46 9,526 $m +9%
47 9,400 $m -8%
48 9,254 $m +14%
49 9,082 $m +19%
50 8,882 $m -14%
51 8,632 $m +5%
52 8,588 $m +7%
53 8,553 $m -1%
54 8,498 $m +10%
55 8,464 $m +3%
56 8,055 $m +12%
57 7,924 $m +6%
58 7,702 $m -5%
60 7,083 $m +12%
59 7,243 $m +17%
61 6,870 $m +15%
62 6,811 $m -8%
63 6,583 $m -12%
64 6,509 $m +6%
65 6,436 $m +2%
66 6,306 $m +6%
67 6,266 $m +16%
68 6,257 $m +17%
69 6,222 $m +4%
70 6,097 $m +13%
71 6,033 $m -9%
72 5,976 $m -12%
73 5,873 $m +5%
74 5,666 $m +5%
75 5,639 $m -7%
76 5,551 $m +17%
77 5,533 $m +7%
78 5,530 $m -12%
79 5,460 $m +14%
80 5,391 $m +6%
81 5,365 $m -5%
82 5,362 $m New
83 5,208 $m +2%
84 5,161 $m +6%
85 5,133 $m +2%
86 5,130 $m +16%
87 5,109 $m +14%
88 4,952 $m +15%
89 4,822 $m +14%
90 4,763 $m -7%
91 4,629 $m -7%
92 4,540 $m -6%
93 4,456 $m +2%
94 4,407 $m -4%
95 4,330 $m -7%
96 4,270 $m +3%
97 4,251 $m New
98 4,243 $m New
99 4,131 $m New
100 4,114 $m New
About
Rankings
Filter +
2014 Rank Brand Sector Brand Value Change in Brand Value
01 Technology 118,863 $m +21%
02 Technology 107,439 $m +15%
03 Beverages 81,563 $m +3%
04 Business Services 72,244 $m -8%
05 Technology 61,154 $m +3%
06 Diversified 45,480 $m -3%
07 Technology 45,462 $m +15%
08 Automotive 42,392 $m +20%
09 Restaurants 42,254 $m +1%
10 Automotive 34,338 $m +8%
Technology 34,153 $m -8%
13 Media 32,223 $m +14%
15 Retail 29,478 $m +25%
17 Technology 23,758 $m -8%
18 FMCG 22,845 $m -9%
19 Luxury 22,552 $m -9%
20 Automotive 21,673 $m +17%
21 Apparel 21,083 $m +16%
22 Sporting Goods 19,875 $m +16%
23 Financial Services 19,510 $m +11%
24 Beverages 19,119 $m +7%
26 Retail 15,885 $m +15%
Logistics 14,470 $m +5%

28 Retail 14,358 $m +9%
29 Technology 14,349 $m +86%
30 FMCG 14,078 $m +8%
31 Automotive 13,716 $m +23%
32 FMCG 13,442 $m +4%
34 Alcohol 13,024 $m +3%
36 Apparel 12,126 $m +12%
37 Electronics 11,702 $m +6%
38 Beverages 11,406 $m +7%
39 Automotive 10,876 $m +18%
40 Automotive 10,409 $m +16%
41 Luxury 10,385 $m +2%
42
43 Electronics
FMCG 10,264 $m
10,162 +5%
+3%
44 Business Services 9,882 $m +4%
46 Luxury 8,977 $m +18%
49 Diversified 8,672 $m +2%
50 FMCG 8,215 $m +5%
51 FMCG 8,205 $m +3%
52 Electronics 8,133 $m -3%
54 FMCG 8,000 $m +6%
Luxury 7,449 $m +8%

57 Media 7,472 $m -8%
59 Sporting Goods 7,378 $m -2%
61 Diversified 6,812 $m -4%
62 Business Services 6,641 $m -2%
64 Electronics 6,303 $m +8%
65 Energy 6,288 $m +14%
67 Media 6,143 $m +7%
68 Restaurants 6,059 $m -2%
70 Luxury 5,977 $m +7%
71 Luxury 5,936 $m +9%
72 Beverages 5,646 $m -3%
Luxury 5,594 $m +8%
76 Restaurants 5,382 $m +22%
78 FMCG 5,194 $m +9%
80 Media 5,102 $m +2%
81 Logistics 5,084 $m NEW
83 Apparel 4,979 $m +9%
84 FMCG 4,935 $m +6%
85 Alcohol 4,884 $m +5%
86 Alcohol 4,842 $m +2%
Financial Services 4,758 $m +13%
89 FMCG 4,643 $m +5%
90 Alcohol 4,609 $m +8%
91 Automotive 4,473 $m NEW
92 Logistics 4,414 $m NEW
93 Alcohol 4,387 $m +3%
94 Technology 4,313 $m NEW
95 Alcohol 4,221 $m -3%
96 Restaurants 4,196 $m -2%
97 Apparel 4,143 $m NEW
98 Technology 4,138 $m -44%
99 Apparel 4,122 $m +5%
100 Electronics 4,103 $m -33%

Rankings
Filter +
01 +28% 98,316 $m
02 +34% 93,291 $m
03 +2% 79,213 $m
04 +4% 78,808 $m
05 +3% 59,546 $m
06 +7% 46,947 $m
07 +5% 41,992 $m
08 +20% 39,610 $m
09 -5% 37,257 $m
10 +17% 35,346 $m
11 +6% 31,904 $m
12 +10% 31,839 $m
13 +7% 29,053 $m
14 +3% 28,147 $m
15 -1% 25,843 $m
16 +1% 25,105 $m
17 +6% 24,893 $m
18 +9% 24,088 $m
19 +27% 23,620 $m
20 +7% 18,490 $m
21 +10% 18,168 $m
22 +8% 17,892 $m
23 +12% 17,646 $m
24 +13% 17,085 $m
25 +7% 16,676 $m
26 +8% 13,818 $m
27 +5% 13,763 $m
28 +20% 13,162 $m
29 +15% 13,035 $m
30 +8% 12,987 $m
31 +6% 12,614 $m
32 +7% 12,183 $m
33 0% 11,456 $m
34 +20% 11,120 $m
35 -9% 10,989 $m
36 +14% 10,821 $m
37 -4% 10,651 $m
38 +7% 10,151 $m
39 +12% 9,874 $m
40 +8% 9,813 $m
41 +8% 9,471 $m
42 +15% 9,181 $m
43 +20% 9,004 $m
44 +12% 8,536 $m
45 +13% 8,503 $m
46 -8% 8,408 $m
47 -4% 8,103 $m
48 +5% 7,973 $m
49 +6% 7,968 $m
50 +2% 7,833 $m
51 +8% 7,767 $m
52 +43% 7,732 $m
53 -1% 7,648 $m
54 +23% 7,616 $m
55 +12% 7,535 $m
56 +9% 7,527 $m
57 -65% 7,444 $m
58 +13% 7,125 $m
59
60 +5%
+26% 7,096
6,897 $m
61 -10% 6,845 $m
62 +1% 6,779 $m
63 +8% 6,710 $m
64 +26% 6,471 $m
65 +25% 6,203 $m
66 +3% 6,192 $m
67 -14% 6,086 $m
68 +1% 5,821 $m
69 +2% 5,811 $m
70 NEW 5,756 $m
71 -21% 5,724 $m
72 +30% 5,570 $m
73 +16% 5,535 $m
75 +5% 5,440 $m
74 +11% 5,465 $m
76 +16% 5,413 $m
77 +20% 5,189 $m
78 -12% 4,980 $m
79 +8% 4,899 $m
80 +15% 4,865 $m
81 +9% 4,777 $m
82 +10% 4,745 $m
83 +15% 4,708 $m
84 -2% 4,660 $m
85 NEW 4,645 $m
86 +7% 4,642 $m
87 -11% 4,610 $m
88 +14% 4,584 $m
89 NEW 4,578 $m
90 +2% 4,428 $m
91 +8% 4,399 $m
92 +10% 4,331 $m
93 +5% 4,276 $m
94 +2% 4,269 $m
95 +5% 4,262 $m
96 +10% 4,230 $m
97 +8% 4,206 $m
98 +6% 4,013 $m
99 +3% 3,943 $m
100 +5% 3,920 $m
About

Rankings
Filter +
01 +8% 77,839 $m
02 +129% 76,568 $m
03 +8% 75,532 $m
04 +26% 69,726 $m
05 -2% 57,853 $m
06 +2% 43,682 $m
07 +13% 40,062 $m
08 +12% 39,385 $m
09 +40% 32,893 $m
10 +9% 30,280 $m
11 +10% 30,097 $m
12 +18% 29,052 $m
13 -5% 27,438 $m
14 +7% 27,197 $m
15 -8% 26,087 $m
16 +4% 24,898 $m
17 +2% 23,577 $m
18 +28% 22,126 $m
19 -16% 21,009 $m
20 +46% 18,625 $m
21 -11% 17,280 $m
22 +14% 16,594 $m
23 +1% 16,571 $m
24 +8% 15,702 $m
25 +8% 15,641 $m
26 +4% 15,126 $m
27 +4% 13,088 $m
28 +8% 12,808 $m
29 +6% 12,068 $m
30 +3% 12,029 $m
31 -3% 11,872 $m
32 -8% 11,471 $m
33 -4% 11,378 $m
34 NEW 11,296 $m
35 -8% 11,089 $m
36 +12% 10,947 $m
37 +18% 9,488 $m
38 +8% 9,446 $m
39 +18% 9,252 $m
40 -8% 9,111 $m
41 +5% 9,066 $m
42 +1% 8,821 $m
43 +9% 8,745 $m
44 -11% 8,444 $m
45 +6% 7,958 $m
46 +1% 7,722 $m
47 +7% 7,643 $m
48 -16% 7,599 $m
49 -9% 7,591 $m
50 -12% 7,570 $m
51 -5% 7,534 $m
52 +8% 7,498 $m
53 +24% 7,473 $m
54 +9% 7,218 $m
55 +17% 7,196 $m
56 -8% 7,082 $m
57 +5% 6,916 $m
58 +1% 6,748 $m
59
60 +5%
+9% 6,714
6,699 $m
61 +13% 6,306 $m
62 +16% 6,184 $m
63 +15% 6,182 $m
64 +2% 5,994 $m
65 +14% 5,765 $m
66 +2% 5,709 $m
67 -12% 5,648 $m
68 +15% 5,495 $m
69 NEW 5,421 $m
70 +15% 5,159 $m
71 -4% 5,151 $m
72 +12% 5,149 $m
73 +30% 4,969 $m
75 +7% 4,788 $m
74 +10% 4,944 $m
76 -6% 4,771 $m
77 +18% 4,656 $m
78 +9% 4,557 $m
79 +8% 4,378 $m
80 -7% 4,360 $m
81 +1% 4,352 $m
82 +16% 4,342 $m
83 +12% 4,301 $m
84 NEW 4,271 $m
85 +16% 4,221 $m
86 +2% 4,193 $m
87 NEW 4,089 $m
88 +11% 4,062 $m
89 +3% 4,061 $m
90 +5% 4,050 $m
91 NEW 4,038 $m
92 +3% 3,939 $m
93 -39% 3,922 $m
94 NEW 3,896 $m
95 -5% 3,866 $m
96 +10% 3,857 $m
97 -13% 3,851 $m
98 -13% 3,824 $m
99 +5% 3,770 $m
100 -8% 3,731 $m
About

Rankings
Filter +
01 +2% 71,861 $m
02 +8% 69,905 $m
03 -3% 59,087 $m
04 +27% 55,317 $m
05 0% 42,808 $m
06 +6% 35,593 $m
07 +10% 35,217 $m
08 +58% 33,492 $m
09 +1% 29,018 $m
10 +6% 28,479 $m
11 +6% 27,764 $m
12 +9% 27,445 $m
13 +9% 25,309 $m
14 -15% 25,071 $m
15 +10% 24,554 $m
16 +3% 23,997 $m
17 +20% 23,430 $m
18 +6% 23,172 $m
19 +5% 19,431 $m
20 +16% 17,262 $m
21 +2% 16,459 $m
22 +4% 14,590 $m
23 +5% 14,572 $m
24 +14% 14,542 $m
25 +6% 14,528 $m
26 +32% 12,758 $m
27 +6% 12,536 $m
28 +1% 12,437 $m
29 0% 12,252 $m
30 -5% 12,115 $m
31 -5% 11,863 $m
32 +2% 11,792 $m
33 +2% 11,715 $m
34 +3% 11,372 $m
35 -13% 9,880 $m
36 +16% 9,805 $m
37 +6% 9,515 $m
38 -3% 9,091 $m
39 +5% 8,763 $m
40 +9% 8,699 $m
41 0% 8,658 $m
42 -3% 8,620 $m
43 -6% 8,347 $m
44 +8% 8,065 $m
45 +7% 8,005 $m
46 +8% 7,900 $m
47 +14% 7,857 $m
48 -14% 7,731 $m
49 +1% 7,609 $m
50 +4% 7,483 $m
51 +3% 7,127 $m
52 +9% 6,936 $m
53 0% 6,694 $m
54 -4% 6,634 $m
55 +1% 6,613 $m
56 -5% 6,424 $m
57 +5% 6,414 $m
58 -5% 6,383 $m
59
60 +13%
+12% 6,171 $m
6,154
61 +19% 6,005 $m
62 +1% 5,902 $m
63 -3% 5,604 $m
64 +19% 5,598 $m
65 +6% 5,376 $m
66 +12% 5,356 $m
67 +9% 5,345 $m
68 +5% 5,088 $m
69 +16% 5,047 $m
70 +18% 4,781 $m
71 +3% 4,672 $m
72 +4% 4,580 $m
73 +9% 4,498 $m
75 +12% 4,478 $m
74 +12% 4,483 $m
76 -11% 4,413 $m
77 +9% 4,383 $m
78 +7% 4,319 $m
79 +1% 4,259 $m
80 +15% 4,170 $m
81 +3% 4,092 $m
82 +2% 4,090 $m
83 -2% 4,072 $m
84 +2% 4,040 $m
85 +10% 3,945 $m
86 +2% 3,924 $m
87 +4% 3,883 $m
88 +8% 3,842 $m
89 +6% 3,841 $m
90 NEW 3,819 $m
91 +8% 3,809 $m
92 0% 3,799 $m
93 +10% 3,794 $m
94 +8% 3,769 $m
95 +20% 3,732 $m
96 +10% 3,663 $m
97 NEW 3,651 $m
98 NEW 3,605 $m
99 +1% 3,591 $m
100 +7% 3,512 $m
About

Rankings
Filter +
01 +2% 70,452 $m
02 +7% 64,727 $m
03 +7% 60,895 $m
04 +36% 43,557 $m
05 -10% 42,808 $m
06 +4% 33,578 $m
07 +4% 32,015 $m
08 -15% 29,495 $m
09 +1% 28,731 $m
10 +12% 26,867 $m
11 -16% 26,192 $m
12 +6% 25,179 $m
13 +2% 23,298 $m
14 +5% 23,219 $m
15 +3% 22,322 $m
16 +4% 21,860 $m
17 +37% 21,143 $m
18 +5% 19,961 $m
19 +11% 19,491 $m
20 +4% 18,506 $m
21 +5% 16,136 $m
22 +9% 14,881 $m
23 +3% 14,061 $m
24 -7% 13,944 $m
25 +4% 13,706 $m
26 +5% 12,756 $m
27 -4% 12,753 $m
28 +4% 12,487 $m
29 +29% 12,314 $m
30 +4% 12,252 $m
31 +2% 11,826 $m
32 +10% 11,561 $m
33 +10% 11,485 $m
34 -5% 11,356 $m
35 +6% 11,041 $m
36 +23% 9,665 $m
37 +1% 9,372 $m
38 -2% 8,990 $m
39 +6% 8,976 $m
40 -13% 8,887 $m
41 -14% 8,880 $m
42 +7% 8,696 $m
43 +15% 8,453 $m
44 +2% 8,346 $m
45 +3% 7,981 $m
46 +4% 7,534 $m
47 -3% 7,481 $m
48 +10% 7,468 $m
49 0% 7,315 $m
50 +3% 7,195 $m
51 +6% 6,919 $m
52 +8% 6,911 $m
53 +6% 6,892 $m
54 +32% 6,762 $m
55 +3% 6,719 $m
56 +3% 6,694 $m
57 +4% 6,548 $m
58 +7% 6,363 $m
59
60 -5%
+2% 6,109
5,844 $m
61 NEW 5,777 $m
62 +2% 5,495 $m
63 +9% 5,461 $m
64 +3% 5,072 $m
65 +9% 5,033 $m
66 -3% 4,958 $m
67 +28% 4,904 $m
68 NEW 4,846 $m
69 +4% 4,782 $m
70 -6% 4,704 $m
71 +3% 4,536 $m
72 +4% 4,404 $m
73 +3% 4,351 $m
75 +8% 4,155 $m
74 NEW 4,218 $m
76 +3% 4,127 $m
77 +2% 4,052 $m
78 NEW 4,036 $m
79 +7% 4,021 $m
80 NEW 4,010 $m
81 +24% 4,003 $m
82 +26% 3,998 $m
83 +2% 3,973 $m
84 +1% 3,961 $m
85 NEW 3,847 $m
86 -13% 3,812 $m
87 +5% 3,734 $m
88 +15% 3,626 $m
89 -2% 3,624 $m
90 NEW 3,586 $m
91 +1% 3,562 $m
92 NEW 3,557 $m
93 NEW 3,516 $m
94 NEW 3,496 $m
95 +4% 3,443 $m
96 +5% 3,403 $m
97 +2% 3,339 $m
98 -24% 3,281 $m
99 +5% 3,241 $m
100 0% 3,110 $m
About
BRANDZ™ TOP 100 MOST
2019 2018 Brand Value
Brand Value Brand Value % Change Brand
Rank Brand Category US$ Mil. US$ Mil. 2019 vs. 2018 Contribution
1 Technology 316,071 278,919 +13% 4
2 Technology 313,271 286,258 +9% 4
3 Retail 279,331 165,256 +69% 4
4 Technology 215,500 155,404 +39% 4
5 Payments 163,891 121,692 +35% 5
6 Technology 161,145 151,201 +7% 4
7 Fast Food 124,939 110,266 +13% 4
8 Telecom Providers 106,426 114,915 -7% 3

102 | BRANDZ™ TOP 100 MOST VALUABLE US BRANDS 2019
9 Technology 95,330 102,129 -7% 4
10 Payments 91,910 55,416 +66% 4
11 Telecom Providers 91,808 86,948 +6% 4
12 Soft Drinks 75,915 76,388 -1% 5
13 Tobacco 75,730 91,507 -17% 3
14 Logistics 57,026 56,614 +1% 5
15 Entertainment 53,902 56,303 -4% 5
16 Retail 52,223 41,866 +25% 3
17 Banks 49,503 55,268 -10% 3
18 Apparel 47,069 34,295 +37% 4
19 Payments 43,594 23,190 +88% 5
20 Fast Food 42,231 46,071 -8% 4
23 Technology 36,851 28,410 +30% 3
24 Payments 34,098 27,697 +23% 4
25 Conglomerate 32,218 46,435 -31% 2
Source: BrandZ™/Kantar Millward Brown (including data from Bloomberg)

Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest
BRANDZ™ TOP 100 MOST
2019 2018 Brand Value
Brand Value Brand Value % Change Brand
Rank Brand Category US$ Mil. US$ Mil. 2019 vs. 2018 Contribution
51 Entertainment 15,329 NEW 2
52 Technology 15,286 12,434 +23% 3
53 Technology 14,608 8,732 +67% 5
54 Personal Care 14,275 15,921 -10% 5
55 Retail 13,924 12,115 +15% 2
56 Retail 12,899 12,962 +0% 3
57 Cars 12,569 12,813 -2% 3
58 Entertainment 11,958 NEW 4

104 | BRANDZ™ TOP 100 MOST VALUABLE US BRANDS 2019
59 Soft Drinks 11,908 12,746 -7% 4
60 Banks 11,670 9,775 +19% 2
62 Insurance 11,104 10,014 +11% 3
63 Hotels 10,790 9,824 +10% 3
64 Airlines 10,768 10,557 +2% 3
65 Technology 10,609 12,794 -17% 3
67 Telecom Providers 9,686 6,693 +45% 2
68 Banks 9,255 8,700 +6% 3
69 Airlines 9,216 9,586 -4% 2
70 Banks 8,980 8,108 +11% 2
71 Oil & Gas 8,858 8,482 +4% 1
72 Retail 8,565 9,036 -5% 4
73 Retail 8,492 7,517 +13% 3
74 Retail 8,365 10,200 -18% 3
75 Cars 8,362 8,319 +1% 4

03 THE US TOP 100
BRANDZ™ TOP 100 MOST VA

Brand BC Brand BC
Brand Category Value Index Brand Category Value Index
2018 $M 2018 $M
1 Technology 286,258 4 26 Retail 27,585 2
2 Technology 278,919 4 27 Technology 25,370 2
3 Retail 165,256 4 28 Payments 23,190 5
4 Technology 155,404 4 29 Technology 22,790 2
5 Technology 151,201 4 30 Baby Care 22,000 5
6 Payments 121,692 4 31 Technology 20,380 4
7 Telecom Providers 114,915 3 32 Banks 20,316 2
8 Fast Food 110,266 4 33 Logistics 19,993 5
9 Technology 102,129 4 34 Fast Food 19,529 4
10 Tobacco 91,507 3 35 Personal Care 18,273 4
11 Telecom Providers 86,948 3 36 Oil & Gas 18,212 1
12 Soft Drinks 76,388 5 37 Technology 17,701 2
13 Logistics 56,614 5 38 Banks 17,185 3
14 Entertainment 56,303 5 39 Telecom Providers 16,926 3
15 Payments 55,416 4 40 Retail 16,785 2
16 Banks 55,268 3 41 Banks 16,687 3
17 Conglomerate 46,435 2 42 Personal Care 15,921 5
18 Fast Food 46,071 4 43 Banks 15,871 3
19 Telecom Providers 44,758 3 44 Technology 15,676 3
20 Retail 41,866 3 45 Technology 14,744 5
21 Telecom Providers 41,239 2 46 Technology 14,265 2
22 Apparel 34,295 4 47 Technology 14,222 3
23 Technology 28,410 3 48 Banks 13,657 2
24 Beer 28,029 4 49 Telecom Providers 13,316 3
25 Payments 27,697 4 50 Retail 12,962 3

108
EXHIBIT 5
BrandZ™ Top 100 Most Valuable
Brand Value
Brand % Change Country
Value Brand 2019 vs. Rank of
Brand Category 2019 $Mil. Contribution 2018 Change Origin
1 Retail 315,505 4 +52% 2
2 Technology 309,527 4 +3% 0
3 Technology 309,000 4 +2% -2
4 Technology 251,244 4 +25% 0
5 Payments 177,918 5 +22% 2
6 Technology 158,968 4 -2% 0
7 Retail 131,246 3 +16% 2
8 Technology 130,862 4 -27% -3
9 Fast Food 130,368 4 +3% -1
10 Telecom Providers 108,375 3 +2% 0
12 Mastercard Payments 91,929 4 +30% 3
13 Technology 86,005 4 -11% -2
14 Beverages 80,825 5 +1% 0
15 Tobacco 71,958 3 -12% -2
16 Technology 57,528 3 +4% 1
17 Entertainment 57,007 4 +6% 2
18 Logistics 54,899 5 -9% -2
19 Retail 53,507 3 +13% 1
21 Apparel 47,360 4 +23% 8
22 Luxury 47,214 5 +15% 4
23 Regional Banks 46,468 3 -15% -5
24 Fast Food 45,884 4 +3% -1
Source: BrandZ™ / Kantar (including data from Bloomberg)

32
BrandZ™ Top 100 Most Valuable
Brand Value
Brand % Change Country
Value Brand 2019 vs. Rank of
Brand Category 2019 $Mil. Contribution 2018 Change Origin
51 Beer 26,317 5 -3% -11
52 Luxury 25,274 5 +13% 2
53 Transport 24,206 3 +51% 28
54 Cars 23,355 4 -9% -8
55 Cars 23,326 4 -9% -8
56 Global Banks 23,169 3 -2% -6
57 Regional Banks 22,845 4 0% -5
58 Technology 22,816 4 +46% 25
59 Regional Banks 22,709 2 -4% -10
60 Regional Banks 22,705 4 +9% 0
61 Apparel 22,581 3 -16% -19
62 Retail 21,282 3 +17% 10
63 Technology 20,879 5 -22% -22
65 Energy 20,669 1 +2% -2
66 JD Retail 20,609 3 -2% -7
67 Regional Banks 20,514 3 +6% 0
68 Insurance 20,314 3 NEW
69 Logistics 20,176 5 -9% -13
70 Telecom Providers 20,070 3 -10% -15
71 Transport 20,041 4 NEW
72 Regional Banks 19,958 3 +2% -6
73 Global Banks 19,827 3 +9% 0
74 Xiaomi Technology 19,805 3 NEW
Source: BrandZ™ / Kantar (including data from Bloomberg)

34
BrandZ™ Top 100 Most
Brand Value
Brand Value Brand % Change Rank Country
Brand Category 2018 $Mil. Contribution 2018 vs. 2017 Change of Origin
1 Technology 302,063 4 +23% 0
2 Technology 300,595 4 +28% 0
3 Retail 207,594 4 +49% 1
4 Technology 200,987 4 +40% -1
5 Technology 178,990 5 +65% 3
6 Technology 162,106 4 +25% -1
7 Payments 145,611 5 +31% 0
8 Fast Food 126,044 4 +29% 2
9 Retail 113,401 3 +92% 5
11 Technology 96,269 4 -6% -2
13 Tobacco 81,914 3 -6% -1
14 Soft Drinks 79,964 5 +2% -1
15 Payments 70,872 4 +42% 5
16 Logistics 60,412 5 +4% 0
17 Technology 55,366 3 +23% 4
18 Regional Banks 54,952 3 -6% -3
19 Entertainment 53,833 5 +3% -1
20 Retail 47,229 3 +17% 4
22 Regional Banks 45,853 2 +45% 6
23 Fast Food 44,503 4 +1% -1
24 Telecom Providers 43,056 3 +3% -1
Source: BrandZ™ / Kantar Millward Brown (including data from Bloomberg)

34
Brand Value
Brand Value Brand % Change Rank Country
Brand Category 2018 $Mil. Contribution 2018 vs. 2017 Change of Origin
51 Technology 22,958 4 +37% 14
52 Regional Banks 22,924 4 +8% -5
54 Luxury 22,442 5 +66% 26
56 Logistics 22,218 5 +14% -5
57 Technology 21,331 2 +28% 9
58 Global Banks 21,258 2 +21% 1
59 Retail 20,933 3 +94% NEW
60 Regional Banks 20,874 4 +22% 3
61 Entertainment 20,819 3 +73% 31
62 Logistics 20,568 4 +30% 8
63 Oil & Gas 20,264 1 +10% -6
64 Baby Care 20,183 5 -10% -22
66 Regional Banks 19,628 3 +6% -10
67 Regional Banks 19,324 3 +35% 6
68 Regional Banks 19,286 3 +11% -8
69 Regional Banks 19,141 2 +28% 3
70 Fast Food 18,766 4 -14% -25
71 Personal Care 18,516 5 +4% -13
72 Retail 18,265 3 +12% -4
73 Global Banks 18,251 3 +29% 1
74 Oil & Gas 18,222 1 -3% -19
75 Technology 17,831 3 +53% 23
Source: BrandZ™ / Kantar Millward Brown (including data from Bloomberg)

36
Valuable Global Brands 2017
Brand Value
Brand Value Brand Rank
Brand Category % Change
2017 $Mil. Contribution Change
2017 vs. 2016
1 Technology 245,581 4 7% 0
2 Technology 234,671 4 3% 0
3 Technology 143,222 4 18% 0
4 Retail 139,286 4 41% 3
5 Technology 129,800 4 27% 0
6 Telecom Providers 115,112 3 7% -2
7 Payments 110,999 4 10% -1
8 Technology 108,292 5 27% 3
9 Technology 102,088 4 18% 1
10 Fast Food 97,723 4 10% -1
12 Tobacco 87,519 3 4% 0
13 Soft Drinks 78,142 5 -3% 0
14 Retail 59,127 2 20% 4
16 Logistics 58,275 4 17% 1
18 Entertainment 52,040 4 6% 1
19 Conglomerate 50,208 2 -7% -3
20 Payments 49,928 4 8% 0
21 Technology 45,194 3 16% 1
22 Fast Food 44,230 4 2% -1
23 Telecom Providers 41,808 3 NEW ENTRY
24 Retail 40,327 3 11% 2
Source: Kantar Millward Brown / BrandZ™ (including data from Bloomberg)

BrandZ™ Top 100 Most Valuable Global Brands 2017 30

Brand Value
2017 vs. 2016
51 Logistics 19,441 4 20% 12
52 Payments 19,156 4 20% 13
53 Retail 18,944 3 5% 2
54 Regional Banks 18,770 2 -4% -8
55 Oil & Gas 18,727 1 11% 3
56 Regional Banks 18,551 3 12% 4
57 Oil & Gas 18,346 1 23% 9
58 Personal Care 17,740 4 -3% -4
59 Global Banks 17,580 2 3% -3
61 Insurance 17,260 3 2% -4
64 Alcohol 16.983 4 48% 29
65 Technology 16,785 4 NEW ENTRY
66 Technology 16,725 2 15% 1
67 Personal Care 16,278 5 -1% -6
68 Retail 16,257 2 12% 0
70 Logistics 15,844 4 20% 3
72 Regional Banks 14,981 2 -8% -10
73 Regional Banks 14,289 3 16% 11
74 Global Banks 14,129 3 18% 15
Source: Kantar Millward Brown / BrandZ™ (including data from Bloomberg)

BrandZ™ Top 100 Most Valuable Global Brands 2017 32

2 The Global Top 100
Top 100 Most

Brand Value
2016 vs. 2015
1 Technology 229,198 4 32% 1
2 Technology 228,460 4 -8% -1
3 Technology 121,824 3 5% 0
4 Telecom Providers 107,387 3 20% 2
5 Technology 102,551 4 44% 7
6 Payments 100,800 4 10% -1
7 Retail 98,988 3 59% 7
9 Fast Food 88,654 4 9% 0
10 Technology 86,206 4 -8% -6
11 Technology 84,945 4 11% 0
12 Tobacco 84,143 3 5% -2
13 Soft Drinks 80,314 5 -4% -5
14 Regional Banks 58,540 3 -1% 2
15 Telecom Providers 55,923 4 -7% 0
16 Conglomerate 54,093 2 -9% 1
17 Logistics 49,816 4 -4% 1
18 Retail 49,298 2 -26% -5
19 Entertainment 49,229 4 15% 0
20 Payments 46,141 4 15% 0
21 Fast Food 43,565 4 49% 8
22 Technology 39,023 3 2% 2
24 Apparel 37,472 4 26% 4

30
Source: BrandZ™ / Millward Brown (including data from Kantar Retail and Bloomberg)
Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest
BrandZ™ Top 100 Most Valuable Global Brands 2016

2 The Global Top 100
Top 100 Most

Brand Value
2016 vs. 2015
51 Technology 18,632 2 1% 5
54 Personal Care 18,319 4 2% 3
55 Retail 18,082 3 6% 9
56 Global Banks 17,055 2 -2% 4
57 Insurance 16,910 2 6% 11
58 Oil & Gas 16,838 1 -18% -9
59 Insurance 16,712 2 -4% 3
60 Regional Banks 16,543 3 -20% -13
61 Personal Care 16,400 4 -17% -9
62 Regional Banks 16,331 2 -19% -12
63 Logistics 16,236 4 -17% -10
64 Regional Banks 16,227 3 -21% -16
65 Payments 15,910 4 35% 23
66 Oil & Gas 14,940 1 -21% -12
67 Technology 14,508 2 -10% 0
68 Retail 14,461 2 29% 29
70 Regional Banks 14,098 2 -5% 2
71 Regional Banks 13,803 2 -16% -6
72 Oil & Gas 13,206 1 -24% -9
73 Logistics 13,199 4 -19% -7
74 Cars 13,195 3 -1% 4

32
75 Cars 13,084 3 0% 5
Source: BrandZ™ / Millward Brown (including data from Kantar Retail and Bloomberg)
Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest
BrandZ™ Top 100 Most Valuable Global Brands 2016

EXHIBIT 6
EXHIBIT 7
Document title: Apple | Fortune
Capture URL: https://fortune.com/worlds-most-admired-companies/2019/apple/
Capture timestamp (UTC): Wed, 04 Mar 2020 17:16:10 GMT Page 1 of 2
Capture timestamp (UTC): Wed, 04 Mar 2020 17:16:10 GMT Page 2 of 2
Capture timestamp (UTC): Thu, 20 Feb 2020 00:31:56 GMT Page 1 of 2
Apple | Fortune Page 1 of 4
https://fortune.com/worlds-most-admired-companies/2014/apple/ 3/9/2020
The iconic tech company known for the iPhone and other stylish and user-friendly
products is back in the top spot on this year’s list, for the seventh year in a row. Apple,
the most valuable brand on the planet according to Interbrand, brought in $171 billion
in revenues in FY2013 and is flush with cash, but fan boys and girls (not to mention
the market) are getting antsy to see its next big product. Bets are on a smartwatch or
AppleTV, but the company is also reportedly turning its attention to cars and medical
devices.
Nine Key Attributes of Reputation
Sponsored Financial Content
Top 3 Travel Cards of 2020 - All With No Annual Fee

CompareCards.com
Coronavirus: Best and Worst Stocks to Own Now

Banyan Hill
Earn a "Paycheck" Every Month With This 12-Stock Dividend

Portfolio
Wealthy Retirement
Top 10 Credit Cards That Can't Be Beat In 2020

NerdWallet
Apple - Most Admired Companies - FORTUNE Page 1 of 2
2013 
comments
World's Most Admired Companies
1 of 50
Apple
BACK
NEXT
1
Top 50 rank: 1
Rank in Computers: 1
(Previous rank: 1)
Overall score: 8.24
Ticker:AAPL
Why it's admired:

Apple has had a rough time lately with its stock price in a free fall and the widely publicized failure of
its Maps feature. However, it remains a financial juggernaut, posting $13 billion in net income last
quarter, making it the most profitable company in the world during that period. The company has its
fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad
products that are still widely seen as prestige devices. Competition may be stiff, but so far it remains
behind: In Q4 2012, the iPhone 5 was the world's best selling smartphone, followed in second place
by the iPhone 4S. âÄîOA
Headquarters:
Cupertino, CA
Website: www.apple.com
By Omar Akhtar, Erika Fry, Anne VanderMey and Kurt Wagner
BACK
NEXT
Nine key attributes of reputation
Industry rank
Innovation
1
People management
1
https://archive.fortune.com/magazines/fortune/most-admired/2013/snapshots/670.html 3/9/2020
Apple - Most Admired Companies - FORTUNE Page 2 of 2
Use of corporate assets

1
Social responsibility
1
Quality of management
1
Financial soundness
1
Long-term investment
1
Quality of products/services
1
Global competitiveness
1
From the March 18, 2013, issue.
How we pick the Most Admired

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at
Hay Group started with approximately 1,400 companies: the Fortune 1,000âÄîthe 1,000 largest U.S.
companies ranked by revenueâÄîand non-U.S. companies in Fortune's global 500 database with
revenue of $10 billion or more... More
https://archive.fortune.com/magazines/fortune/most-admired/2013/snapshots/670.html 3/9/2020
Top 50 - Most Admired Companies - FORTUNE Page 1 of 2
WORLD'S MOST ADMIRED COMPANIES 2012 

Find companies you most admire
Full List
By Location
Best & Worst Innovation Quality of management
No. 1s People management Financial soundness
Industries
Use of corporate assets Long-term investment
Top 50 Social responsibility Product/services quality
358 Most Admired companies Global competitiveness
All companies See All
Regional winners Select Industry(s)
States See All
Countries Select State(s)
See All
Innovation Select Country(s)
People (HOW THIS TOOL WORKS)
mgmt.
Use of
assets
Social
Readers' choice
responsibility
Mgmt. The experts chose the top 50. Now it's your turn. 'Like' the
quality company you most admire to vote. The top 5 reader favorites
Financial are below.
soundness
Long-term
investment
Product
quality
Global
competitiveness
Top 50
For the 50 most admired companies overall, FORTUNE's survey Galleries & video
asked businesspeople to vote for the companies that they admired
most, from any industry.
Company # of 'Likes'
Rank ▾ Company 1. Apple 1,188
2. Teradata 651
1 Apple 3. Tupperware Brands564
4. FedEx 391
2 Google 5. IBM 304
3 Amazon.com How we pick the Most Admired

4 Coca-Cola Who's more admired? The Most Admired list is the definitive report card on corporate
Wal-Mart or Costco? Coca-Cola or reputations. Our survey partners at Hay Group start with about
5 IBM PepsiCo? Take our quiz and see if you 1,400 companies... More
perform admirably.
6 FedEx Take the quiz
Where are the Most Admired?
7 Berkshire Hathaway
8 Starbucks
9 Procter & Gamble
10 Southwest Airlines
11 McDonald's
The Most Admired companies in America
12 Johnson & Johnson are spread out across the country, but a
few states dominate.
13 Walt Disney Winning streaks
14 BMW
15 General Electric
16 American Express
17 Microsoft
18 3M
These 20 Most Admired companies have
19 Caterpillar landed among the top in their industries
for multiple years.
20 Costco Wholesale
21 Nordstrom
22 J.P. Morgan Chase
23 Singapore Airlines
24 Wal-Mart Stores
25 Target
26 Nike
27 Exxon Mobil
28 Whole Foods Market
29 UPS
30 Boeing
https://archive.fortune.com/magazines/fortune/most-admired/2012/full_list/ 3/9/2020
Top 50 - Most Admired Companies - FORTUNE Page 2 of 2
Rank ▾ Company
31 Nestlé
32 PepsiCo
33 Toyota Motor
34 Samsung Electronics
35 Volkswagen
36 Intel
37 DuPont
38 Deere
39 Goldman Sachs Group
40 Marriott International
41 eBay
42 Cisco Systems
43 Accenture
44 Daimler
45 Wells Fargo
46 AT&T
47 Ralph Lauren
48 St. Jude Medical
49 Oracle
50* General Mills
50* Honda Motor
50* Unilever
From the March 19, 2012 issue
* A tie in the rankings.
https://archive.fortune.com/magazines/fortune/most-admired/2012/full_list/ 3/9/2020
World's Most Admired Companies 2011: Apple snapshot - FORTUNE Page 1 of 1

Full List By Location Best & Worst No. 1s Industries Innovation Quality of management
People management Financial soundness
Apple 1 of 50
MOST ADMIRED Social responsibility Product/services quality

Top 50 rank: 1
Rank in Computers: 1 Global competitiveness
(Previous rank: 1)
Select Industry(s) See All
Overall score: 8.16
Select State(s) See All
Why it's admired
For the fourth straight year, Apple tops Select Country(s) See All
Fortune's Most Admired list. The
company's blistering pace of new product (HOW THIS TOOL WORKS)
releases has continued to set the bar high
for tech companies across the board.
Apple took a stock hit when iconic CEO Top 3

Steve Jobs announced in January that
he'd be taking a second medical leave, INNOVATION PEOPLE FINANCIAL
MANAGEMENT SOUNDNESS
two years after receiving a liver transplant during a six-month sabbatical. But Jobs assured the
market in the company's recent earnings report that Apple was still "firing on all cylinders." Company Industry rank
Apple 1
It certainly appears to be. Apple nearly doubled its quarterly profits vs. a year ago. The iPad 2 was
introduced in March, marking the second generation of one of Apple's milestone product successes. Google 1
And Jobs made a surprise appearance at the launch.
Nike 1
Another huge move by Apple was the announcement this January that the iPhone 4 would be
available from Verizon, offering another option to consumers frustrated with dropped calls on AT&T. See the rest
--By Shelley DuBois
The Most Admired list is the definitive report card on
Should Apple be admired, or what? corporate reputations. Our survey partners at Hay Group
start with about 1,400 companies... More
Apple stats Galleries
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 1
Social responsibility 1
8 green stars
Quality of management 1 Turning plants into bottles? These
leaders are devising creative ways to
Financial soundness 1 make their firms greener.
See them all
Long-term investment 1
Quality of products/services 1
Headquarters
Global competitiveness 2
1 Infinite Loop
Cupertino, CA 95014
Industry: Computers www.apple.com
Most Admired
Rank Company Overall score
1 Apple 8.16
2 EMC 6.79
3 Hewlett-Packard 6.71
Show: Top 50 | All Most Admired: The
More competitors See all Americas | Europe | Asia/Australia
https://archive.fortune.com/magazines/fortune/mostadmired/2011/snapshots/670.html 3/9/2020
World's Most Admired Companies 2010: Apple snapshot - FORTUNE Page 1 of 1

Full List By Location Best & Worst No. 1s Industries Innovation Quality of management
Apple 1 of 50
MOST ADMIRED Social responsibility Product/services quality

Top 50 rank: 1
Rank in Computers: 1 Global competitiveness
(Previous rank: 2)
Overall score: 7.95
Select State(s) See All
Why it's admired
Steve Jobs does it again: Apple is Select Country(s) See All
keeping its Most Admired crown for the
third year in a row.With 250 million iPods, Get more Most Admired data
(HOW THIS TOOL WORKS)
43 million iPhones, and 32 million iPod
touches sold to date, plus the promise of
a game-changing iPad, Apple won this
year's vote by the highest margin ever for
Video
a No. 1. Two more years as champ and
Apple will match GE for most Guests play with the iPad at the productís official unveiling
in San Francisco in January.
appearances in the top spot. What makes
Apple so admired? Product, product,
product. This is the company that changed the way we do everything from buy music to design
products to engage with the world around us. Its track record for innovation and fierce consumer
loyalty translates into tremendous respect across business' highest ranks. As BMW CEO Norbert
Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand
management at its very best." --Christopher Tkaczyk
Apple three-peats as Most Admired
Steve Jobs' innovation machine won by the highest
Should Apple be admired, or what? margin ever, and Goldman Sachs soared (surprise!) on
Fortune's list this year. Watch
Apple stats Headquarters

1 Infinite Loop
Nine key attributes of reputation Industry rank Cupertino, CA 95014
Top 3
408-996-1010
Innovation 1 www.apple.com
INNOVATION PEOPLE FINANCIAL
People management 1
Company Industry rank
Use of corporate assets 2 Apple 1
Social responsibility 2 Google 1
Quality of management 1 Nike 1
Financial soundness 1 Show: Top 50 | All Most Admired: The See the rest
Americas | Europe | Asia/Australia
Featured Companies How we pick the Most Admired
Quality of products/services 1 The Most Admired list is the definitive report card on
corporate reputations. Our survey partners at Hay Group
Global competitiveness 2 start with about 1,400 companies... More
Industry: Computers
Most Admired
10 most admired for quality
1 Apple 7.95 Disney and Intel are among the most
respected for product quality this year.
2 Hewlett-Packard 7.74 Who else gets top marks?
See them all
3 EMC 6.86
More competitors See all
World's Most Admired Companies 2009: Apple snapshot - from FORTUNE Page 1 of 2
WORLD'S MOST ADMIRED COMPANIES 2009  Find companies you most admire
Innovation Quality of management
Full List By Location Best & Worst No. 1s Industries
Apple 1 of 50 Use of corporate assets Long-term investment
Social responsibility Product/services quality
...What Readers Say Global competitiveness

They speak out on the Most Admired...
Fortune Most Admired List: General
Electric, 2007 ranking #1 Gene... Select State(s) See All
Select Country(s) See All
Updated Fortune Most Admired List: Get more Most Admired data
General Electric, 2007 ranking ... (HOW THIS TOOL WORKS)
Alcoa is the "most admired metals

Video (1 of 3)
company in 2010?" I know

numerous...
Have your say

MOST ADMIRED
Top 50 rank: 1
Rank in Computers: 2 (Previous rank: 2*)
Overall score: 7.07
Why it's admired
It's been a rocky year for Apple: CEO Steve Jobs' 'Most Admired' banks
health made headlines, and critics said Cupertino Despite the clouds surrounding the industry, three banks
wasn't being open enough about it. But customers made it to the top 50 of Fortuneís Most Admired
remained loyal to the brand that made white ear Companies list. Watch
buds cool. As much of the computer industry
struggled, Apple shipped 22.7 million iPods during
its first quarter (up 3 percent from last year), 2.5
million Macs (up 9 percent), and 4.4 million
iPhones. No wonder Apple tops our Most Admired Top 3
list for the second year in a row. --Alyssa Abkowitz
INNOVATION PEOPLE FINANCIAL
Address: 1 Infinite Loop
Cupertino, CA 95014
Phone: 408-996-1010 Company Industry rank
Website: www.apple.com Apple 2
Get Quote: AAPL Financials: Latest Results
Walt Disney 1
Google 1
Nine key attributes of reputation Industry rank ...Top 50 Headquarters
Innovation 1 See the rest
People management 1
Use of corporate assets 3

This year Fortune has revamped the Most Admired
Social responsibility 5 Survey by combining the former America's Most Admired
Company (AMAC) survey and the former World's Most
Show: Top 50 | All Most Admired: The Admired Company (WMAC) survey into one... More
Quality of management 3
Americas | Europe | Asia/Australia
Financial soundness 2
Quality of products/services 1
Global competitiveness 5
Industry: Computers
Most Admired
1 Xerox 7.28
2 Apple 7.07
3 Hewlett-Packard 7.04
More competitors See all
Top 20 Most Admired Companies - Apple (1) - FORTUNE Page 1 of 2
AMERICA'S MOST ADMIRED COMPANIES 2008

Top 20 Most Admired Companies
More most admired
To create the top 20, Fortune and its survey partners at Hay Group asked the experts -- in this case, more than 3,700 Most admired: Full list
people from dozens of industries -- to select the 10 companies they admire most. This year's winners all have strong
records of innovation, leadership, and financial strength -- and their employees know it. See how 317 top companies rate in 8 key
areas. (More)
1 of 20
Most admired in your state
Apple California is home to the most corporations on
this year's list. See the top-rated firms near
Top 20 rank: 1 you. (More)
Rank in Computers: 1
It is a tribute to its CEO that Apple, which Game: How admirable are
ten years ago seemed headed for the slag
heap, is No. 1 on this list. Steve Jobs has
you?
always had a knack for weaving magic out Can you match each quote to the Most
of silicon and software. But who knew he Admired company it refers to? See how admirably you
could build a $24 billion (in sales) company score. (More)
on the strength of a portable jukebox and a
computer with a single-digit market share?
His pitch, as he leveraged the success of

the iPod, was very simple: Apple products
work, and if you buy more than one, they
work better. The company (if not its stock) is on a tear, but even with the economy weakening, it will be
interesting to see how economically sensitive this growth engine is. -Philip Elmer-DeWitt
See how Apple rates in 8 key areas
Have your say: Do you admire the top 20 companies?
LAST UPDATED MARCH 03 2008: 2:10 PM ET
MORE
Apple Berkshire General Google Toyota Motor Starbucks FedEx

Hathaway Electric
https://archive.fortune.com/galleries/2008/fortune/0802/gallery.mostadmired_top20.fortune/... 3/9/2020
EXHIBIT 8
Document title: Healthcare - Apple
Capture URL: https://www.apple.com/healthcare/
Capture timestamp (UTC): Mon, 09 Mar 2020 19:47:29 GMT Page 1 of 5
EXHIBIT 9
Document title: Healthcare - Products and Platform - Apple
Capture URL: https://www.apple.com/healthcare/products-platform/
EXHIBIT 10
Document title: Apple Watch Series 5 - Health & ECG - Apple
Capture URL: https://www.apple.com/apple-watch-series-5/health/
Capture timestamp (UTC): Tue, 24 Mar 2020 17:36:10 GMT Page 1 of 11
EXHIBIT 11
Document title: Healthcare - Apple Watch - Apple
Capture URL: https://www.apple.com/healthcare/apple-watch/
EXHIBIT 12
Generated on: This page was generated by TSDR on 2020-03-24 13:54:07 EDT
Mark:
US Serial Number: 76426501 Application Filing Jul. 01, 2002

Date:
US Registration 2715578 Registration Date: May 13, 2003
Number:
Register: Principal
Mark Type: Trademark
TM5 Common Status LIVE/REGISTRATION/Issued and Active
Descriptor:
The trademark application has been registered with the Office.
Status: The registration has been renewed.

Status Date: Apr. 24, 2013
Publication Date: Feb. 18, 2003
Mark Information
Mark Literal None
Elements:
Standard Character No
Claim:
Mark Drawing 2 - AN ILLUSTRATION DRAWING WITHOUT ANY WORDS(S)/ LETTER(S)/NUMBER(S)
Type:
Design Search 05.09.05 - Apples
Code(s):
Related Properties Information

International 0851679
Registration
Number:
International Z1231700/0851679
Application(s)
/Registration(s)
Based on this
Property:
Claimed Ownership 1078312, 1157920, 1219945, 1303085, 1401154, 2180949 and others
of US
Registrations:
Goods and Services

Note:
The following symbols indicate that the registrant/owner has amended the goods/services:
Brackets [..] indicate deleted goods/services;
Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and
Asterisks *..* identify additional (new) wording in the goods/services.
For: Computers hardware; computer hardware, namely, server, desktop, laptop, notebook and subnotebook computers; hand held and
mobile computers; computer [ terminals and ] monitors; personal digital assistants; portable digital audio players; electronic organizers;
computer keyboards, cables, [ modems; ] audio speakers; computer video control devices, namely, computer mice, [ trackballs,
joysticks and gamepads; ] a full line of computer software for business, home, education, and developer use; computer programs for
personal information management; database management software; [ character recognition software; telephony management
software; ] electronic mail and messaging software; [ telecommunications software, namely, for paging; ] database synchronization
software; computer programs for accessing, browsing and searching online databases; operating system software; application
development tool programs; blank computer storage media; fonts, typefaces, type designs and symbols recorded on magnetic media;
computer software for use in providing multiple user access to a global computer information network for searching, retrieving,
transferring, manipulating and disseminating a wide range of information; computer software for use as a programming interface;
computer software for use in network server sharing; local and wide area networking software; computer software for matching,
correction, and reproduction of color; computer software for use in digital video and audio editing; computer software for use in
enhancing text and graphics; computer software for use in font justification and font quality; computer software for use to navigate and
search a global computer information network, as well as to organize and summarize the information retrieved; computer software for
use in word processing and database management; word processing software incorporating text, spreadsheets, still and moving
images, sounds and clip art; computer software for use in authoring, downloading, transmitting, receiving, editing, extracting, encoding,
decoding, playing, storing and organizing audio, video, still images and other digital data; computer software for analyzing and
troubleshooting other computer software; children's educational software; computer game software; Computer graphics software; [
Computer search engine software; ] Web site development software; computer program which provides remote viewing, remote
control, communications and software distribution within personal computer systems and across computer network; computer
programs for file maintenance and data recovery; computer peripherals; instructional manuals packaged in association with the above
International 009 - Primary Class U.S Class(es): 021, 023, 026, 036, 038
Class(es):
Class Status: ACTIVE
Basis: 1(a)
First Use: Jan. 01, 1977 Use in Commerce: Jan. 01, 1977
Basis Information (Case Level)

Filed Use: Yes Currently Use: Yes
Filed ITU: No Currently ITU: No
Filed 44D: No Currently 44E: No
Filed 44E: No Currently 66A: No
Filed 66A: No Currently No Basis: No
Filed No Basis: No
Current Owner(s) Information

Owner Name: APPLE INC.
Owner Address: One Apple Park Way
Cupertino, CALIFORNIA UNITED STATES 95014
Legal Entity Type: CORPORATION State or Country CALIFORNIA
Where Organized:
Attorney/Correspondence Information
Attorney of Record
Attorney Name: Thomas R. La Perle
Attorney Primary trademarkdocket@apple.com Attorney Email Yes
Email Address: Authorized:
Correspondent
Correspondent Thomas R. La Perle
Name/Address: Apple Inc.
One Apple Park Way
MS: 169-3IPL
Phone: 408-974-2385
Correspondent e- trademarkdocket@apple.com laperle@apple.com Correspondent e- Yes
mail: mail Authorized:
Domestic Representative - Not Found
Prosecution History
Proceeding
Date Description
Number
Jan. 02, 2019 ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan. 02, 2019 TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb. 16, 2018 APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED 88888
Feb. 16, 2018 TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar. 30, 2017 ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar. 30, 2017 TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb. 05, 2014 TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr. 25, 2013 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
Apr. 24, 2013 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 59136
Apr. 24, 2013 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 59136
Apr. 24, 2013 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 59136
Apr. 05, 2013 TEAS SECTION 8 & 9 RECEIVED
Aug. 03, 2010 NOTICE OF SUIT
Feb. 23, 2009 CASE FILE IN TICRS
Jan. 31, 2009 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 71378
Jan. 13, 2009 TEAS SECTION 8 & 15 RECEIVED
Feb. 07, 2007 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 13, 2003 REGISTERED-PRINCIPAL REGISTER
Feb. 18, 2003 PUBLISHED FOR OPPOSITION
Jan. 29, 2003 NOTICE OF PUBLICATION
Dec. 12, 2002 APPROVED FOR PUB - PRINCIPAL REGISTER
Nov. 19, 2002 CORRESPONDENCE RECEIVED IN LAW OFFICE
Nov. 14, 2002 NON-FINAL ACTION MAILED
Nov. 01, 2002 ASSIGNED TO EXAMINER 69811
Oct. 29, 2002 ASSIGNED TO EXAMINER 76585
TM Staff and Location Information

TM Staff Information - None
File Location
Current Location: GENERIC WEB UPDATE Date in Location: Apr. 24, 2013
Assignment Abstract Of Title Information

Summary
Total Assignments: 1 Registrant: Apple Computer, Inc.
Assignment 1 of 1
Conveyance: CHANGE OF NAME

Reel/Frame: 3468/0526 Pages: 5
Date Recorded: Jan. 25, 2007
Supporting assignment-tm-3468-0526.pdf
Documents:
Assignor
Name: APPLE COMPUTER, INC. Execution Date: Jan. 09, 2007
Where Organized:
Assignee
Name: APPLE INC.
Where Organized:
Address: 1 INFINITE LOOP
CUPERTINO, CALIFORNIA 95014
Correspondent
Correspondent THOMAS R. LA PERLE
Name:
Correspondent 1 INFINITE LOOP
Address: MS: 3TM
CUPERTINO, CA 95014
Mark:
US Serial Number: 77648705 Application Filing Jan. 13, 2009

Date:
US Registration 3679056 Registration Date: Sep. 08, 2009
Number:
Register: Principal
Descriptor:
Status: A Sections 8 and 15 combined declaration has been accepted and acknowledged.
Status Date: Mar. 25, 2015
Publication Date: Jun. 23, 2009
Mark Information
Mark Literal None
Elements:
Claim:
Type:
Mark:
Color(s) Claimed: Color is not claimed as a feature of the mark.
Code(s):

Registration
Number:
International A0015928/1014459
Application(s)
/Registration(s)
Based on this
Property:
Claimed Ownership 1114431, 2715578, 2753069 and others
of US
Registrations:
Goods and Services

Note:
For: Computers; computer hardware; computer peripherals; handheld computers; handheld mobile digital electronic devices for recording,
organizing, transmitting, manipulating, and reviewing text, data, image, audio, and audiovisual files, for the sending and receiving of
telephone calls, electronic mail, and other digital data, for use as a digital format audio player, handheld computer, personal digital
assistant, electronic organizer, electronic notepad, camera, and global positioning system (GPS) electronic navigation device; digital
audio and video recorders and players; personal digital assistants; electronic organizers; cameras; telephones; mobile phones; satellite
navigational systems, namely, global positioning systems (GPS); electronic navigational devices, namely, global positioning satellite
(GPS) based navigation receivers; computer game machines for use with external display screens, monitors, or televisions; a full line
of accessories and parts for the aforementioned goods; stands, covers, cases, holsters, power adaptors, and wired and wireless
remote controls for the aforementioned goods; computer memory hardware; computer disc drives; optical disc drives; computer
networking hardware; computer monitors; flat panel display monitors; computer keyboards; computer cables; modems; computer mice;
electronic docking stations; set top boxes; batteries; battery chargers; electrical connectors, wires, cables, and adaptors; devices for
hands-free use; headphones; earphones; ear buds; audio speakers; microphones; and headsets; a full line of computer software for
business, home, education, and developer use; user manuals for use with, and sold as a unit with, the aforementioned goods;
downloadable audio and video files, movies, ring tones, video games, television programs, pod casts and audio books via the internet
and wireless devices featuring music, movies, videos, television, celebrities, sports, news, history, science, politics, comedy, children's
entertainment, animation, culture, current events and topics of general interest
Class(es):
Basis: 1(a)
First Use: Jan. 31, 1977 Use in Commerce: Jan. 31, 1977

Filed No Basis: No

Owner Name: Apple Inc.
Where Organized:
Attorney of Record
Correspondent
1 Infinite Loop
MS 169-3IPL
Phone: 408-974-2385 Fax: 408-253-0186
Correspondent e- trademarkdocket@apple.com karenmarie@apple. Correspondent e- Yes
mail: com amy.shelton@apple.com mail Authorized:
Prosecution History
Proceeding
Date Description
Number
Mar. 06, 2020 TEAS SECTION 8 & 9 RECEIVED
Sep. 08, 2018 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar. 25, 2015 NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar. 25, 2015 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 76533
Mar. 24, 2015 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 76533
Aug. 03, 2010 NOTICE OF SUIT
Sep. 08, 2009 REGISTERED-PRINCIPAL REGISTER
Jun. 23, 2009 PUBLISHED FOR OPPOSITION
Jun. 03, 2009 NOTICE OF PUBLICATION
May 19, 2009 LAW OFFICE PUBLICATION REVIEW COMPLETED 73797
May 18, 2009 ASSIGNED TO LIE 73797
May 18, 2009 APPROVED FOR PUB - PRINCIPAL REGISTER
Apr. 27, 2009 TEAS/EMAIL CORRESPONDENCE ENTERED 88889
Apr. 27, 2009 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889
Apr. 27, 2009 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Mar. 18, 2009 NON-FINAL ACTION MAILED
Mar. 17, 2009 NON-FINAL ACTION WRITTEN 66593
Mar. 12, 2009 ASSIGNED TO EXAMINER 66593
Jan. 17, 2009 NOTICE OF DESIGN SEARCH CODE MAILED
Jan. 16, 2009 NEW APPLICATION ENTERED IN TRAM

File Location
Current Location: TMEG LAW OFFICE 107 Date in Location: Mar. 25, 2015
Mark:
US Serial Number: 78408365 Application Filing Apr. 26, 2004

Date:
US Registration 3084491 Registration Date: Apr. 25, 2006
Number:
Register: Principal
Descriptor:

Status Date: Jul. 14, 2016
Publication Date: Jan. 31, 2006
Mark Information
Mark Literal None
Elements:
Claim:
Type:
Code(s): 05.09.13 - Fruits (slices or quarters of)

International 0957465,
Registration
Number:
International A0005142/0957465, A0004854, A0009171
Application(s)
/Registration(s)
Based on this
Property:
of US
Registrations:
Foreign Information
Priority Claimed: Yes
Foreign 3528452 Foreign Nov. 04, 2003
Application Application Filing
Number: Date:
Foreign 3528452 Foreign Apr. 27, 2005
Registration Registration Date:
Number:
Foreign EUROPEAN (EU) OFFICE FOR Foreign Expiration Nov. 04, 2013
Application/Registration HARMONIZATION IN THE INTERNAL MARKET Date:
Country: (OHIM)
Goods and Services

Note:
For: Electric and electronic musical instruments; musical instruments adapted to programmed system sequences; electronic pianos,
electronic keyboard instruments; electric or electronic percussion or drum systems comprised of computer hardware and software;
music and sound synthesizers; electronic tone generators; musical instruments controlled by computer software
International 015 - Primary Class U.S Class(es): 002, 021, 036
Class(es):
Basis: 44(e)
For: electronic apparatus and software therefor for downloading, transmitting, receiving, playing, storing and organizing audio, video and
navigation data for use in automobiles [, railway cars ][ and engines, ] [ ships and planes ]; sound effect generators and instruments
comprised of computer hardware and software
Class(es):
Basis: 44(e)
For: [ automobiles ]
International 012 - Primary Class U.S Class(es): 019, 021, 023, 031, 035, 044
Class(es):
Class Status: SECTION 8 - CANCELLED
Basis: 44(e)

Filed Use: No Currently Use: No
Filed ITU: Yes Currently ITU: No
Filed 44D: Yes Currently 44E: Yes
Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS: 169-3IPL
Phone: 408-974-2385
Prosecution History
Proceeding
Date Description
Number
Oct. 04, 2016 ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct. 04, 2016 TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul. 14, 2016 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jul. 14, 2016 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 76293
Jul. 14, 2016 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 76293
Jul. 14, 2016 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 76293
Apr. 22, 2016 TEAS SECTION 8 & 9 RECEIVED
Apr. 25, 2015 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Nov. 16, 2012 NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Nov. 16, 2012 REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 74886
Oct. 24, 2012 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED 74886
Nov. 15, 2012 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 74886
Oct. 24, 2012 TEAS SECTION 8 & 15 RECEIVED
Apr. 25, 2006 REGISTERED-PRINCIPAL REGISTER
Jan. 31, 2006 PUBLISHED FOR OPPOSITION
Jan. 11, 2006 NOTICE OF PUBLICATION
Dec. 20, 2005 LAW OFFICE PUBLICATION REVIEW COMPLETED 76537
Dec. 20, 2005 ASSIGNED TO LIE 76537
Nov. 09, 2005 APPROVED FOR PUB - PRINCIPAL REGISTER
Nov. 08, 2005 AMENDMENT FROM APPLICANT ENTERED 71441
Oct. 18, 2005 CORRESPONDENCE RECEIVED IN LAW OFFICE 71441
Oct. 18, 2005 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun. 17, 2005 LETTER OF SUSPENSION MAILED
Jun. 16, 2005 SUSPENSION LETTER WRITTEN 69965
Jun. 08, 2005 AMENDMENT FROM APPLICANT ENTERED 76874
May 23, 2005 CORRESPONDENCE RECEIVED IN LAW OFFICE 76874
Jun. 08, 2005 ASSIGNED TO LIE 76874
May 23, 2005 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Nov. 23, 2004 NON-FINAL ACTION MAILED
Nov. 22, 2004 NON-FINAL ACTION WRITTEN 69965
May 05, 2004 NEW APPLICATION ENTERED IN TRAM

File Location
Current Location: GENERIC WEB UPDATE Date in Location: Jul. 14, 2016
Mark:
US Serial Number: 78146716 Application Filing Jul. 23, 2002

Date:
US Registration 2753069 Registration Date: Aug. 19, 2003
Number:
Register: Principal
Mark Type: Service Mark
Descriptor:

Publication Date: May 27, 2003
Mark Information
Mark Literal None
Elements:
Claim:
Type:
Mark:
Design Search 05.03.25 - Leaf, single; Other leaves
Code(s): 05.09.05 - Apples

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
of US
Registrations:
Goods and Services

Note:
For: [ Application service provider (ASP), namely, hosting computer software applications of others; ]computer services, namely, displaying
the [ web sites and ] images of others on a computer server; computer diagnostic services; installation of computer software; updating
of computer software; maintenance of computer software; computer hardware development; integration of computer systems and
networks; monitoring the computer systems of others for technical purposes and providing back-up computer programs and facilities;
computer consultation, design, and testing services; consulting services in the field of design, selection, implementation and use of
computer hardware and software systems for others; computer data recovery; computer programming for others; research and
development of computer hardware and software; website design, creation [ and hosting services ] ; computer services, namely,
designing [ and implementing ] web sites for others; computer services, namely, providing search engines for obtaining data on a
global computer network; providing use of on-line non-downloadable software for communications via local or global communications
networks, including the Internet, intranets, and extranets; computer consultation, namely, analyzing data to detect, eradicate, and
prevent the occurrence of computer viruses; computer consultation, namely, services relating to the protection of computer hardware,
computer software, computer networks and computer systems against computer viruses, attacks, or failures; computer consultation,
namely, services for optimizing the performance and functionality of computer software and communications networks; technical
support services, namely, troubleshooting of computers, computer software, telecommunications, and the Internet systems; leasing of
computers, computer peripherals and computer software; leasing computer facilities; providing information in a wide variety of fields
over computer networks and global communication networks; computer services, namely, creating indexes of information, web sites
and other information sources available on computer networks; providing information concerning a wide range of text, electronic
documents, databases, graphics and audiovisual information
International 042 - Primary Class U.S Class(es): 100, 101
Class(es):
Basis: 1(a)
First Use: Sep. 1980 Use in Commerce: Sep. 1980

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
1 Infinite Loop
MS 169-3IPL
Phone: 408-974-2385 Fax: 408-253-0186
Correspondent e- trademarkdocket@apple.com karenmarie_kitterm Correspondent e- Yes
mail: an@apple.com amy.shelton@apple.com mail Authorized:
Prosecution History
Proceeding
Date Description
Number
Mar. 08, 2014 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 76533
Mar. 08, 2014 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 76533
Feb. 19, 2014 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED 76533
Feb. 19, 2014 TEAS SECTION 8 & 9 RECEIVED
Feb. 18, 2010 TEAS SECTION 8 & 15 RECEIVED
Jun. 19, 2008 CASE FILE IN TICRS
Aug. 19, 2003 REGISTERED-PRINCIPAL REGISTER
May 27, 2003 PUBLISHED FOR OPPOSITION
May 07, 2003 NOTICE OF PUBLICATION
Mar. 06, 2003 APPROVED FOR PUB - PRINCIPAL REGISTER
Feb. 27, 2003 CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb. 10, 2003 NON-FINAL ACTION E-MAILED
Jan. 23, 2003 CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan. 08, 2003 NON-FINAL ACTION MAILED
Dec. 20, 2002 ASSIGNED TO EXAMINER 69811
Aug. 16, 2002 TEAS VOLUNTARY AMENDMENT RECEIVED

File Location
Current Location: GENERIC WEB UPDATE Date in Location: Mar. 08, 2014
Mark:
US Serial Number: 85120250 Application Filing Aug. 31, 2010

Date:
Number:
Register: Principal
Descriptor:
Publication Date: May 10, 2011 Notice of Jul. 05, 2011
Allowance Date:
Mark Information
Mark Literal None
Elements:
Claim:
Type:
Mark:
Code(s):

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
Goods and Services

Note:
For: Personal and social services rendered by others to meet the needs of individuals, namely, online social networking and introduction
services; online social networking services, namely, facilitating social interaction among individuals, social introductions, and for finding
persons with particular hobbies, interests and backgrounds; providing a social networking website for entertainment purposes; security
services for the protection of property, namely, monitoring of computerized data for security purposes
Class(es):
Basis: 1(a)
First Use: Sep. 01, 2010 Use in Commerce: Sep. 01, 2010

Filed Use: No Currently Use: Yes
Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS 169-3IPL
Phone: 408-974-2385 Fax: 408-253-0186
Prosecution History
Proceeding
Date Description
Number
Sep. 11, 2017 COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug. 10, 2012 NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Aug. 09, 2012 LAW OFFICE REGISTRATION REVIEW COMPLETED 66213
Aug. 09, 2012 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul. 24, 2012 NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Jul. 21, 2012 STATEMENT OF USE PROCESSING COMPLETE 66154
Jul. 03, 2012 USE AMENDMENT FILED 66154
Jul. 21, 2012 EXTENSION 2 GRANTED 66154
Jul. 03, 2012 EXTENSION 2 FILED 66154
Jul. 20, 2012 CASE ASSIGNED TO INTENT TO USE PARALEGAL 66154
Jul. 03, 2012 TEAS EXTENSION RECEIVED
Jul. 03, 2012 TEAS STATEMENT OF USE RECEIVED
Nov. 05, 2011 NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Nov. 03, 2011 EXTENSION 1 GRANTED 98765
Nov. 03, 2011 EXTENSION 1 FILED 98765
Nov. 03, 2011 TEAS EXTENSION RECEIVED
Jul. 05, 2011 NOA MAILED - SOU REQUIRED FROM APPLICANT
Apr. 20, 2011 NOTICE OF PUBLICATION
Apr. 02, 2011 LAW OFFICE PUBLICATION REVIEW COMPLETED 66213
Apr. 02, 2011 ASSIGNED TO LIE 66213
Mar. 17, 2011 APPROVED FOR PUB - PRINCIPAL REGISTER
Feb. 26, 2011 TEAS/EMAIL CORRESPONDENCE ENTERED 88889
Feb. 25, 2011 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889
Feb. 25, 2011 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec. 20, 2010 NON-FINAL ACTION MAILED
Dec. 17, 2010 NON-FINAL ACTION WRITTEN 86338
Sep. 08, 2010 NOTICE OF DESIGN SEARCH CODE MAILED
Sep. 07, 2010 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Sep. 03, 2010 NEW APPLICATION ENTERED IN TRAM

File Location
Current Location: TMO LAW OFFICE 113 Date in Location: Mar. 28, 2019
Proceedings
Summary
Number of 8
Proceedings:
Type of Proceeding: Opposition
Proceeding 91248363 Filing Date: May 22, 2019

Number:
Status: Terminated Status Date: Oct 19, 2019
Interlocutory MIKE WEBSTER
Attorney:
Defendant
Name: Penta Security Systems, Inc.
Correspondent SANGWON KIM
Address: REVOLUTION IP PLLC
2000 DUKE STREET SUITE 300
ALEXANDRIA VA UNITED STATES , 22314
Correspondent e- mail@revolutioniplaw.com , skim@revolutioniplaw.com
mail:
Associated marks
Serial Registration
Mark Application Status
Number Number
WAPPLES Abandoned - After Inter-Partes Decision 87771399
Plaintiff(s)
Name: Apple Inc.
Correspondent JOSEPH PETERSEN
Address: KILPATRICK TOWNSEND & STOCKTON LLP
1080 MARSH ROAD
MENLO PARK CA UNITED STATES , 94025
Correspondent e- jpetersen@kilpatricktownsend.com , LMcAndrews@kilpatricktownsend.com , Agarcia@kilpatricktownsend.com , tmadmin@kilpatrickto
mail: wnsend.com
Associated marks
Serial Registration
Number Number
APPLE REGISTERED AND RENEWED 73120444 1078312
REGISTERED AND RENEWED 76426501 2715578
Section 8 and 15 - Accepted and Acknowledged 77648705 3679056
APPLE Section 8 and 15 - Accepted and Acknowledged 77172511 3928818
APPLE Registered 85120231 4913886
Prosecution History
Entry Number History Text Date Due Date
1 FILED AND FEE May 22, 2019
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: May 23, 2019 Jul 02, 2019
3 INSTITUTED May 23, 2019
4 ANSWER Jun 12, 2019
5 P MOT FOR EXT W/ CONSENT Jul 23, 2019
6 EXTENSION OF TIME GRANTED Jul 23, 2019
7 W/DRAW OF APPLICATION W/O CONSENT Oct 17, 2019
8 BD DECISION: OPP SUSTAINED Oct 19, 2019
9 TERMINATED Oct 19, 2019
Type of Proceeding: Cancellation
Proceeding 92070089 Filing Date: Nov 28, 2018

Number:
Status: Terminated Status Date: Jan 18, 2019
Interlocutory ELIZABETH WINTER
Attorney:
Defendant
Name: Ora Inc.
Correspondent NANCY KENNEDY
Address: ALIX YALE & RISTAS LLP
150 TRUMBULL STREET
HARTFORD CT UNITED STATES , 06103
Correspondent e- alixyaleristas@gmail.com
mail:
Associated marks
Serial Registration
Number Number
Cancelled - Section 18 87105966 5424201
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , ARoach@kilpatricktownsend.com , Agarcia@kilpatricktownsend.com , tmadmin@kilpatricktownse
mail: nd.com
Associated marks
Serial Registration
Number Number
PAY Registered 86393745 5110262
MUSIC Registered 86662587 4929159
APPLE PAY Registered 86483200 5105598
APPLECARE REGISTERED AND RENEWED 77499807 3894316
APPLE MUSIC Registered 86659920 4966276
Prosecution History
1 FILED AND FEE Nov 28, 2018
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Nov 28, 2018 Jan 07, 2019
3 PENDING, INSTITUTED Nov 28, 2018
4 VOLUNTARY SURRENDER OF REGISTRATION Dec 12, 2018
5 BD DECISION: CAN GRANTED Jan 17, 2019
6 COMMR ORDER CANCELLING REG Jan 18, 2019
7 TERMINATED Jan 18, 2019
Proceeding 91235737 Filing Date: Jul 24, 2017

Number:
Status: Terminated Status Date: Nov 06, 2017
Attorney:
Defendant
Name: OEG Building Material
Correspondent JOHN D RITCHISON
Address: RITCHISON LAW OFFICES PC
115 EAST NINTH ST STE A
ANDERSON IN UNITED STATES , 46016
Correspondent e- jdritchison@comcast.net
mail:
Associated marks
Serial Registration
Number Number
BIG APPLE JOIST Abandoned - After Inter-Partes Decision 87149763
Plaintiff(s)
Name: Apple Inc.
Correspondent ROBERT N POTTER
1114 AVENUE OF THE AMERICAS, 21ST FLOOR
NEW YORK NY UNITED STATES , 10036
Correspondent e- jpetersen@ktslaw.com , CYee@kilpatricktownsend.com , agarcia@ktslaw.com , tmadmin@ktslaw.com , RPotter@kilpatricktownsend.c
mail: om
Associated marks
Serial Registration
Number Number
Registered 86658546 4885796
TV REGISTERED AND RENEWED 77154348 3359157
IPHONE Section 8 and 15 - Accepted and Acknowledged 77353055 4425780
IPHONE REGISTERED AND RENEWED 77976400 3746840
WATCH Registered 86390853 4783440
WATCH EDITION Registered 86512795 4852670
WATCH SPORT Registered 86512876 4819882
Prosecution History
1 FILED AND FEE Jul 24, 2017
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jul 25, 2017 Sep 03, 2017
3 PENDING, INSTITUTED Jul 25, 2017
4 NOTICE OF DEFAULT Sep 13, 2017
5 BD DECISION: SUSTAINED Nov 06, 2017
6 TERMINATED Nov 06, 2017

Number:
Status: Terminated Status Date: Dec 07, 2018
Interlocutory ANN LINNEHAN VOGLER
Attorney:
Defendant
Name: Ora Inc.
Correspondent PATRICK A QUINLAN
Address: HAMILTON BROOK SMITH & REYNOLDS PC
530 VIRGINIA ROAD, P O BOX 9133
CONCORD MA UNITED STATES , 01743-9133
Correspondent e- John.DuPre@hbsr.com , Patrick.Quinlan@hbsr.com , Christopher.Jensen@hbsr.com , trademarks@hbsr.com
mail:
Associated marks
Serial Registration
Number Number
Abandoned - After Inter-Partes Decision 87232969
Plaintiff(s)
Name: Apple Inc.
1080 MARSH RD
Correspondent e- jpetersen@ktslaw.com , agarcia@ktslaw.com , tmadmin@ktslaw.com , aroach@kilpatricktownsend.com
mail:
Associated marks
Serial Registration
Number Number
Registered 86658546 4885796
Prosecution History
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jul 12, 2017 Aug 21, 2017
4 D APPEARANCE / POWER OF ATTORNEY Aug 18, 2017
5 D MOT FOR EXT W/ CONSENT Aug 18, 2017
6 EXTENSION OF TIME GRANTED Aug 18, 2017
7 ANSWER Sep 20, 2017
8 P COMBINED MT TO CONSOLIDATE AND EXT/W CONSENT Oct 18, 2017
9 CONSOLIDATION GRANTED; DATES REMAIN AS SET Nov 17, 2017
10 TRIAL DATES REMAIN AS SET Nov 30, 2017
11 STIP FOR EXT Apr 26, 2018
12 EXTENSION OF TIME GRANTED Apr 26, 2018
13 STIP TO SUSP PEND SETTL NEGOTIATIONS Jun 12, 2018
14 SUSPENDED Jun 12, 2018
15 D MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Sep 13, 2018
16 SUSPENDED Sep 13, 2018
17 D MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Oct 18, 2018
18 SUSPENDED Oct 18, 2018
19 P NOTICE OF EXPERT DISCL Nov 21, 2018
20 SUSPENDED Dec 03, 2018
21 W/DRAW OF APPLICATION Dec 05, 2018
22 BD DECISION: OPP SUSTAINED Dec 07, 2018
23 TERMINATED Dec 07, 2018

Number:
Status: Terminated Status Date: Aug 28, 2017
Interlocutory ELIZABETH A DUNN
Attorney:
Defendant
Name: Ora Inc.
Correspondent JOHN L DUPRÉ
530 VIRGINIA ROAD, PO BOX 9133
Correspondent e- Patrick.Quinlan@hbsr.com , John.DuPre@hbsr.com , Christopher.Jensen@hbsr.com , trademarks@hbsr.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
mail:
Associated marks
Serial Registration
Number Number
Registered 86658546 4885796
Prosecution History
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Aug 18, 2017 Sep 27, 2017
3 PENDING, INSTITUTED Aug 18, 2017
5 BD DECISION: DISMISSED Aug 28, 2017
6 TERMINATED Aug 28, 2017
Proceeding 91214957 Filing Date: Feb 18, 2014

Number:
Status: Terminated Status Date: Mar 20, 2014
Interlocutory CHERYL S GOODMAN
Attorney:
Defendant
Name: GS1 US, Inc.
Correspondent ELIZABETH K STNALEY
Address: BAKER BOTTS LLP
2001 ROSS AVE, STE 600
DALLAS TX UNITED STATES , 75201-2980
Correspondent e- daltmdept@bakerbotts.com
mail:
Associated marks
Registration
Mark Application Status Serial Number
Number
Registered 85509353 4708567
Plaintiff(s)
Name: Apple Inc.
Correspondent JOSPEPH PETERSEN
Correspondent e- JPetersen@kiltown.com , ARoach@kiltown.com , agarcia@kiltown.com , PRosenberg@kiltown.com , NYTrademarks@kiltown.com
mail:
Associated marks
Serial Registration
Number Number
Prosecution History
1 FILED AND FEE Feb 18, 2014
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Feb 18, 2014 Mar 30, 2014
3 PENDING, INSTITUTED Feb 18, 2014
4 RESPONSE DUE 30 DAYS (DUE DATE) Mar 17, 2014 Apr 16, 2014
5 W/DRAW OF OPPOSITION Mar 20, 2014
6 BD DECISION: DISMISSED W/O PREJ Mar 20, 2014
7 TERMINATED Mar 20, 2014
Proceeding 91214699 Filing Date: Jan 29, 2014

Number:
Status: Terminated Status Date: May 20, 2014
Interlocutory MARY CATHERINE FAINT
Attorney:
Defendant
Name: Katrina E. Woodhall MD and Associates, A Professional Medical Corporation
Correspondent KATRINA E WOODHALL MD AND ASSOCIATES
Address: A PROFESSIONSL MEDICAL CORPORATION
PO BOX 642
SOLANA BEACH CA UNITED STATES , 92075-0642
Correspondent e- INFO@DRWOODHALL.COM
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1114 AVENUE OF THE AMERICAS, 21ST FOOR
Correspondent e- JPetersen@kiltown.com , NChollet@kiltown.com , agarcia@kiltown.com , NYTrademarks@ktslaw.com , tmadmin@ktslaw.com
mail:
Associated marks
Serial Registration
Number Number
Prosecution History
1 FILED AND FEE Jan 29, 2014
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jan 29, 2014 Mar 10, 2014
3 PENDING, INSTITUTED Jan 29, 2014
4 NOTICE OF DEFAULT Apr 01, 2014
5 BD DECISION: SUSTAINED May 20, 2014
6 TERMINATED May 20, 2014
Proceeding 91209411 Filing Date: Feb 20, 2013

Number:
Interlocutory CHERYL S GOODMAN
Attorney:
Defendant
Name: Andrew C. Hall
Correspondent ANDREW C HALL
Address: 648 S ESSEX LN
MESA AZ UNITED STATES , 85208
Correspondent e- andrewhallaz@yahoo.com
mail:
Associated marks
Serial Registration
Number Number
WISE APPLE Abandoned - After Inter-Partes Decision 85599857
Plaintiff(s)
Name: Apple Inc.
Correspondent e- jpetersen@kiltown.com , prosenberg@kiltown.com , AGarcia@kiltown.com , NYTrademarks@kiltown.com
mail:
Associated marks
Serial Registration
Number Number
APPLE Cancellation Pending 77428980 4088195
APPLE STORE Section 8 and 15 - Accepted and Acknowledged 77388365 3710912
Prosecution History
1 FILED AND FEE Feb 20, 2013
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Feb 20, 2013 Apr 01, 2013
3 PENDING, INSTITUTED Feb 20, 2013
4 ANSWER Apr 01, 2013
5 D MOT FOR EXT W/O CONSENT Jul 08, 2013
6 D'S ANSWERS TO P'S REQ PRODUCTION Aug 19, 2013
7 P MOT FOR EXT W/ CONSENT Aug 22, 2013
9 EXTENSION OF TIME GRANTED Sep 25, 2013
10 STIP FOR EXT Dec 10, 2013
11 EXTENSION OF TIME GRANTED Dec 11, 2013
12 P MOT FOR EXT W/O CONSENT Jan 27, 2014
13 P MOT FOR EXT W/ CONSENT Jan 27, 2014
16 STIP TO SUSP PEND SETTL NEGOTIATIONS Apr 24, 2014
17 SUSPENDED Apr 24, 2014
20 STIP TO SUSP PEND SETTL NEGOTIATIONS Aug 05, 2014
21 SUSPENDED Aug 05, 2014
22 W/DRAW OF APPLICATION W/O CONSENT Sep 22, 2014
23 BD DECISION: SUSTAINED Oct 14, 2014
Mark: APPLE

Date:
US Registration 4913886 Registration Date: Mar. 08, 2016
Number:
Register: Principal
Descriptor:
Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.
Publication Date: Sep. 13, 2011 Notice of Nov. 08, 2011
Allowance Date:
Mark Information
Mark Literal APPLE
Elements:
Standard Character Yes. The mark consists of standard characters without claim to any particular font style, size, or color.
Claim:
Mark Drawing 4 - STANDARD CHARACTER MARK
Type:

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
Goods and Services

Note:
For: Personal and social services rendered by others to meet the needs of individuals, namely, online social networking and introduction
services; online social networking services, namely, facilitating social interaction among individuals, social introductions, and for finding
persons with particular hobbies, interests and backgrounds; providing a social networking website for entertainment purposes; security
services for the protection of property, namely, monitoring of computerized data for security purposes
Class(es):
Basis: 1(a)
First Use: Oct. 13, 2011 Use in Commerce: Oct. 13, 2011

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
1 Infinite Loop
MS 169-3IPL
Phone: 408-974-2385 Fax: 408-253-0186
Prosecution History
Proceeding
Date Description
Number
Mar. 08, 2016 EXPARTE APPEAL TERMINATED 120231
Mar. 08, 2016 REGISTERED-PRINCIPAL REGISTER
Feb. 03, 2016 NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb. 02, 2016 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jan. 19, 2016 TEAS/EMAIL CORRESPONDENCE ENTERED 68552
Jan. 19, 2016 CORRESPONDENCE RECEIVED IN LAW OFFICE 68552
Jan. 13, 2016 TEAS REQUEST FOR RECONSIDERATION RECEIVED
Jan. 13, 2016 EX PARTE APPEAL-INSTITUTED 120231
Jan. 13, 2016 JURISDICTION RESTORED TO EXAMINING ATTORNEY 120231
Jan. 13, 2016 EXPARTE APPEAL RECEIVED AT TTAB
Jul. 13, 2015 NOTIFICATION OF FINAL REFUSAL EMAILED
Jul. 13, 2015 FINAL REFUSAL E-MAILED
Jul. 13, 2015 SU - FINAL REFUSAL - WRITTEN 86338
Jun. 17, 2015 TEAS/EMAIL CORRESPONDENCE ENTERED 88889
Jun. 16, 2015 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889
Jun. 16, 2015 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec. 17, 2014 NOTIFICATION OF NON-FINAL ACTION E-MAILED
Dec. 17, 2014 NON-FINAL ACTION E-MAILED
Dec. 17, 2014 SU - NON-FINAL ACTION - WRITTEN 86338
Dec. 03, 2014 STATEMENT OF USE PROCESSING COMPLETE 71034
Nov. 07, 2014 USE AMENDMENT FILED 71034
Nov. 07, 2014 TEAS STATEMENT OF USE RECEIVED
Apr. 19, 2014 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Apr. 18, 2014 EXTENSION 5 GRANTED 71034
Apr. 16, 2014 EXTENSION 5 FILED 71034
Apr. 16, 2014 TEAS EXTENSION RECEIVED
Nov. 06, 2013 TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 22, 2013 NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
May 21, 2013 EXTENSION 3 GRANTED 71034
May 21, 2013 CASE ASSIGNED TO INTENT TO USE PARALEGAL 71034
Nov. 06, 2012 CASE ASSIGNED TO INTENT TO USE PARALEGAL 76873
May 01, 2012 NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Nov. 08, 2011 NOA MAILED - SOU REQUIRED FROM APPLICANT
Sep. 13, 2011 PUBLISHED FOR OPPOSITION
Aug. 24, 2011 NOTICE OF PUBLICATION
Aug. 05, 2011 LAW OFFICE PUBLICATION REVIEW COMPLETED 68552
Aug. 02, 2011 APPROVED FOR PUB - PRINCIPAL REGISTER
Aug. 01, 2011 LIE CHECKED SUSP - TO ATTY FOR ACTION 68552
Aug. 01, 2011 ASSIGNED TO LIE 68552
Jan. 31, 2011 LETTER OF SUSPENSION MAILED
Jan. 28, 2011 SUSPENSION LETTER WRITTEN 86338
Jan. 14, 2011 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec. 20, 2010 NON-FINAL ACTION MAILED

File Location
Current Location: PUBLICATION AND ISSUE SECTION Date in Location: Feb. 02, 2016
Proceedings
Summary
Number of 6
Proceedings:
Proceeding 91248363 Filing Date: May 22, 2019

Number:
Attorney:
Defendant
Name: Penta Security Systems, Inc.
Correspondent SANGWON KIM
Address: REVOLUTION IP PLLC
2000 DUKE STREET SUITE 300
ALEXANDRIA VA UNITED STATES , 22314
Correspondent e- mail@revolutioniplaw.com , skim@revolutioniplaw.com
mail:
Associated marks
Serial Registration
Number Number
WAPPLES Abandoned - After Inter-Partes Decision 87771399
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , LMcAndrews@kilpatricktownsend.com , Agarcia@kilpatricktownsend.com , tmadmin@kilpatrickto
mail: wnsend.com
Associated marks
Serial Registration
Number Number
Prosecution History
1 FILED AND FEE May 22, 2019
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: May 23, 2019 Jul 02, 2019
3 INSTITUTED May 23, 2019
4 ANSWER Jun 12, 2019
5 P MOT FOR EXT W/ CONSENT Jul 23, 2019
7 W/DRAW OF APPLICATION W/O CONSENT Oct 17, 2019
Type of Proceeding: Cancellation

Number:
Status: Terminated Status Date: Jan 18, 2019
Interlocutory ELIZABETH WINTER
Attorney:
Defendant
Name: Ora Inc.
Correspondent NANCY KENNEDY
Address: ALIX YALE & RISTAS LLP
150 TRUMBULL STREET
HARTFORD CT UNITED STATES , 06103
Correspondent e- alixyaleristas@gmail.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , ARoach@kilpatricktownsend.com , Agarcia@kilpatricktownsend.com , tmadmin@kilpatricktownse
mail: nd.com
Associated marks
Serial Registration
Number Number
Prosecution History
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Nov 28, 2018 Jan 07, 2019
3 PENDING, INSTITUTED Nov 28, 2018
4 VOLUNTARY SURRENDER OF REGISTRATION Dec 12, 2018
5 BD DECISION: CAN GRANTED Jan 17, 2019
6 COMMR ORDER CANCELLING REG Jan 18, 2019
7 TERMINATED Jan 18, 2019

Number:
Status: Terminated Status Date: Dec 07, 2018
Interlocutory ANN LINNEHAN VOGLER
Attorney:
Defendant
Name: Ora Inc.
Correspondent PATRICK A QUINLAN
530 VIRGINIA ROAD, P O BOX 9133
Correspondent e- John.DuPre@hbsr.com , Patrick.Quinlan@hbsr.com , Christopher.Jensen@hbsr.com , trademarks@hbsr.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH RD
mail:
Associated marks
Serial Registration
Number Number
Registered 86658546 4885796
Prosecution History
5 D MOT FOR EXT W/ CONSENT Aug 18, 2017
7 ANSWER Sep 20, 2017
8 P COMBINED MT TO CONSOLIDATE AND EXT/W CONSENT Oct 18, 2017
9 CONSOLIDATION GRANTED; DATES REMAIN AS SET Nov 17, 2017
10 TRIAL DATES REMAIN AS SET Nov 30, 2017
11 STIP FOR EXT Apr 26, 2018
15 D MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Sep 13, 2018
16 SUSPENDED Sep 13, 2018
17 D MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Oct 18, 2018
19 P NOTICE OF EXPERT DISCL Nov 21, 2018
20 SUSPENDED Dec 03, 2018
21 W/DRAW OF APPLICATION Dec 05, 2018
22 BD DECISION: OPP SUSTAINED Dec 07, 2018
23 TERMINATED Dec 07, 2018

Number:
Status: Terminated Status Date: Aug 28, 2017
Attorney:
Defendant
Name: Ora Inc.
Correspondent JOHN L DUPRÉ
530 VIRGINIA ROAD, PO BOX 9133
Correspondent e- Patrick.Quinlan@hbsr.com , John.DuPre@hbsr.com , Christopher.Jensen@hbsr.com , trademarks@hbsr.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
mail:
Associated marks
Serial Registration
Number Number
Registered 86658546 4885796
Prosecution History
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Aug 18, 2017 Sep 27, 2017
3 PENDING, INSTITUTED Aug 18, 2017
5 BD DECISION: DISMISSED Aug 28, 2017
6 TERMINATED Aug 28, 2017
Proceeding 91235324 Filing Date: Jun 28, 2017

Number:
Attorney:
Defendant
Name: Apple to Oyster LLC
Correspondent APPLE TO OYSTER LLC
Address: PO BOX 2645
DENVER CO UNITED STATES , 80201
Correspondent e- info@appletooyster.com
mail:
Associated marks
Serial Registration
Number Number
APPLE TO OYSTER Abandoned - After Inter-Partes Decision 87183062
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@ktslaw.com , cgenteman@kilpatricktownsend.com , agarcia@ktslaw.com , tmadmin@ktslaw.com
mail:
Associated marks
Serial Registration
Number Number
APPLE STORE REGISTERED AND RENEWED 75857151 2462798
THE APPLE STORE REGISTERED AND RENEWED 75857191 2424976
APPLECARE Section 8 and 15 - Accepted and Acknowledged 77499837 4009791
IAD Cancelled - Section 8 85351865 4305923
Prosecution History
1 FILED AND FEE Jun 28, 2017
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jun 29, 2017 Aug 08, 2017
3 PENDING, INSTITUTED Jun 29, 2017
4 NOTICE OF DEFAULT Aug 18, 2017
5 BD DECISION: SUSTAINED Oct 16, 2017
Type of Proceeding: Exparte Appeal

Number:
Status: Terminated Status Date: Mar 08, 2016
Interlocutory
Attorney:
Plaintiff(s)
Name: Apple Inc.
Correspondent JASON M VOGEL
Correspondent e- NYTrademarks@ktslaw.com , prosenberg@ktslaw.com , jvogel@ktslaw.com , brook@ktslaw.com
mail:
Associated marks
Registration
Mark Application Status Serial Number
Number
Prosecution History
1 APPEAL TO BOARD Jan 13, 2016
2 APPEAL ACKNOWLEDGED; CASE REMANDED Jan 13, 2016
3 INSTITUTED Jan 13, 2016
4 REQ FOR RECON Jan 13, 2016
5 APPLICANT MOT TO CONSOLIDATE Jan 12, 2016
6 TERMINATED Mar 08, 2016
Reg. No. 1,078,312 APPLE INC. (CALIFORNIA CORPORATION)
One Apple Park Way
Registered Nov. 29, 1977 Cupertino, CALIFORNIA 95014
CLASS 9: COMPUTERS; [ AND COMPUTER PROGRAMS RECORDED ON PAPER

Renewal Term Begins AND TAPE ] (( * COMPUTER PROGRAMS, NAMELY, COMPUTER OPERATING
Nov. 29, 2017 SOFTWARE, COMPUTER SOFTWARE DEVELOPMENT TOOLS, GAME SOFTWARE,
AND COMPUTER SOFTWARE FOR CREATING AND EDITING TEXT AND
10 Year GRAPHICS * ))
Renewal/Amended FIRST USE 4-00-1976; IN COMMERCE 4-00-1976
Int. Cl.: 9 SER. NO. 73-120,444, FILED 03-25-1977
Trademark
Principal Register
Mark: APPLE
US Serial Number: 73120444 Application Filing Mar. 25, 1977

Date:
US Registration 1078312 Registration Date: Nov. 29, 1977
Number:
Register: Principal
Descriptor:

Mark Information
Mark Literal APPLE
Elements:
Claim:
Mark Drawing 1 - TYPESET WORD(S) /LETTER(S) /NUMBER(S)
Type:

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
Goods and Services

Note:
For: COMPUTERS; [ AND COMPUTER PROGRAMS RECORDED ON PAPER AND TAPE ] (( * COMPUTER PROGRAMS, NAMELY,
COMPUTER OPERATING SOFTWARE, COMPUTER SOFTWARE DEVELOPMENT TOOLS, GAME SOFTWARE, AND COMPUTER
SOFTWARE FOR CREATING AND EDITING TEXT AND GRAPHICS * ))
Class(es):
Basis: 1(a)
First Use: Apr. 1976 Use in Commerce: Apr. 1976

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
Name/Address: APPLE INC.
One Apple Park Way
MS: 169-3IPL
Phone: 408-974-2385
Prosecution History
Proceeding
Date Description
Number
Mar. 13, 2019 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 75461
Mar. 13, 2019 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 75461
Mar. 13, 2019 AMENDMENT UNDER SECTION 7 - ISSUED 75461
Jan. 10, 2019 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 75461
Jan. 09, 2019 PETITION TO DIRECTOR - GRANTED 78196
Oct. 30, 2018 PETITION PENDING - AMENDMENT COMMENT PERIOD 78196
Oct. 03, 2018 TEAS RESPONSE TO PETITION TO DIRECTOR INQUIRY
Sep. 03, 2018 PETITION INQUIRY LETTER ISSUED
Aug. 20, 2018 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 73373
Aug. 09, 2018 ASSIGNED TO PETITION STAFF 78196
Jun. 07, 2018 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 78049
May 25, 2018 TEAS SECTION 8 & 9 RECEIVED
May 25, 2018 SEC 7 REQUEST FILED
May 25, 2018 TEAS PETITION TO DIRECTOR RECEIVED 1111
Nov. 29, 2016 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Apr. 26, 2008 COUNTERCLAIM OPP. NO. 999999 182775
Nov. 23, 2007 CASE FILE IN TICRS
Jun. 21, 2007 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 64591
Jun. 21, 2007 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun. 21, 2007 ASSIGNED TO PARALEGAL 64591
May 17, 2007 TEAS SECTION 8 & 9 RECEIVED
Mar. 11, 2003 TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep. 18, 1997 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul. 02, 1997 REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
May 30, 1997 POST REGISTRATION ACTION MAILED - SEC. 9
Mar. 18, 1997 POST REGISTRATION ACTION MAILED - SEC. 9
Feb. 05, 1997 REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Apr. 28, 1983 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec. 29, 1980 CANCELLATION INSTITUTED NO. 999999 12748
Apr. 28, 1981 CANCELLATION DENIED NO. 999999 12748

File Location
Current Location: GENERIC WEB UPDATE Date in Location: Mar. 13, 2019

Summary
Total Assignments: 1 Registrant: APPLE COMPUTER, INC.
Assignment 1 of 1

Documents:
Assignor
Where Organized:
Assignee
Name: APPLE INC.
Where Organized:
Correspondent
Name:
Address: MS: 3TM
CUPERTINO, CA 95014
Mark: APPLE
US Serial Number: 77172511 Application Filing May 03, 2007

Date:
Number:
Register: Principal
Descriptor:
Status Date: Oct. 10, 2017
Publication Date: Jan. 01, 2008 Notice of Mar. 25, 2008
Allowance Date:
Mark Information
Mark Literal APPLE
Elements:
Claim:
Type:

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
of US
Registrations:
Goods and Services

Note:
For: Computer hardware; computer hardware, namely, server, desktop, laptop and notebook computers; computer memory hardware;
computer disc drives; optical disc drives; computer hardware, software and computer peripherals for communication between multiple
computers and between computers and local and global computer networks; computer networking hardware; set top boxes; computer
hardware and computer software for the reproduction, processing and streaming of audio, video and multimedia content; computer
hardware and software for controlling the operation of audio and video devices and for viewing, searching and/or playing audio, video,
television, movies, photographs and other digital images, and other multimedia content; computer monitors; liquid crystal displays; flat
panel display monitors; computer keyboards, cables, modems; computer mice; electronic docking stations; stands specially designed
for holding computer hardware and portable and handheld digital electronic devices; batteries; rechargeable batteries; battery
chargers; battery packs; power adapters for computers; electrical connectors, wires, cables, and adaptors; wired and wireless remote
controls for computers and portable and handheld digital electronic devices; headphones and earphones; stereo headphones; in-ear
headphones; microphones; audio equipment for vehicles, namely, MP3 players; sound systems comprising remote controls, amplifiers,
loudspeakers and components thereof; audio recorders; radio receivers; radio transmitters; personal digital assistants; portable digital
audio and video players; electronic organizers; cameras; telephones; mobile phones; videophones; computer gaming machines,
namely, stand-alone video gaming machines; handheld and mobile digital electronic devices for the sending and receiving of telephone
calls, electronic mail and other digital media; MP3 and other digital format audio and video players; portable and handheld digital
electronic devices for recording, organizing, transmitting, receiving, manipulating, playing and reviewing text, data, image, audio and
video files; a full line of electronic and mechanical parts and fitting for portable and handheld digital electronic devices for recording,
organizing, transmitting, receiving, manipulating, playing and reviewing text, data, image, audio and video files, namely, headphones,
microphones, remote controls, batteries, battery chargers, devices for hands-free use, keyboards, adapters; parts and accessories for
mobile telephones, namely, mobile telephone covers, mobile telephone cases, mobile telephone covers made of cloth or textile
materials, mobile telephone batteries, mobile telephone battery chargers, headsets for mobile telephones, devices for hands-free use
of mobile telephones; carrying cases, sacks, and bags, all for use with computers and portable and handheld digital electronic devices;
operating system programs; computer utility programs for computer operating systems; a full line of computer software for business,
home, education, and developer use; computer software for use in organizing, transmitting, receiving, manipulating, playing and
reviewing text, data, image, audio, and video files; computer programs for personal information management; database management
software; character recognition software; electronic mail and messaging software; telecommunications software for connecting wireless
devices, mobile telephones, handheld digital electronic devices, computers, laptop computers, computer network users, global
computer networks; database synchronization software; computer programs for accessing, browsing and searching online databases;
computer software to develop other computer software; computer software for use as a programming interface; computer software for
use in network server sharing; local and wide area networking software; computer software for matching, correction, and reproduction
of color; computer software for use in digital video and audio editing; computer software for use in enhancing text and graphics;
computer software for use in font justification and font quality; computer software for use to navigate and search a global computer
information network; computer software for use in word processing and database management; word processing software
incorporating text, spreadsheets, still and moving images, sounds and clip art; computer software for use in authoring, downloading,
transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing audio, video, still images and other
digital media; computer software for analyzing and troubleshooting other computer software; computer graphics software; computer
search engine software; website development software; computer software for remote viewing, remote control, communications and
software distribution within personal computer systems and across computer networks; computer programs for file maintenance and
data recovery; computer software for recording and organizing calendars and schedules, to-do lists, and contact information; computer
software for clock and alarm clock functionality; computer software and prerecorded computer programs for personal information
management; electronic mail and messaging software; computer programs for accessing, browsing and searching online databases;
computer software and firmware for operating system programs; blank computer storage media; user manuals in electronically
readable, machine readable or computer readable form for use with, and sold as a unit with, all the aforementioned goods; instructional
manuals packaged in association with the above
Class(es):
Basis: 1(a)
First Use: Apr. 01, 1976 Use in Commerce: Apr. 01, 1976

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS: 169-3IPL
Phone: 408-974-2385
Prosecution History
Proceeding
Date Description
Number
Mar. 08, 2020 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct. 10, 2017 NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Oct. 10, 2017 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 77315
Oct. 07, 2017 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 77315
Sep. 08, 2017 TEAS SECTION 8 & 15 RECEIVED
Aug. 11, 2017 TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar. 08, 2016 COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jan. 29, 2011 NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Jan. 28, 2011 LAW OFFICE REGISTRATION REVIEW COMPLETED 73296
Jan. 25, 2011 ASSIGNED TO LIE 73296
Jan. 23, 2011 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Dec. 28, 2010 STATEMENT OF USE PROCESSING COMPLETE 66154
Dec. 15, 2010 USE AMENDMENT FILED 66154
Dec. 15, 2010 TEAS STATEMENT OF USE RECEIVED
Dec. 15, 2010 TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep. 25, 2010 NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Sep. 24, 2010 EXTENSION 5 GRANTED 66154
Sep. 22, 2010 EXTENSION 5 FILED 66154
Sep. 22, 2010 TEAS EXTENSION RECEIVED
Mar. 30, 2010 NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Mar. 27, 2010 EXTENSION 4 GRANTED 66154
Mar. 19, 2010 EXTENSION 4 FILED 66154
Mar. 19, 2010 TEAS EXTENSION RECEIVED
Sep. 16, 2009 EXTENSION 3 GRANTED 66154
Aug. 21, 2009 EXTENSION 3 FILED 66154
Sep. 16, 2009 CASE ASSIGNED TO INTENT TO USE PARALEGAL 66154
Aug. 21, 2009 TEAS EXTENSION RECEIVED
Mar. 05, 2009 EXTENSION 2 GRANTED 98765
Mar. 05, 2009 EXTENSION 2 FILED 98765
Mar. 05, 2009 TEAS EXTENSION RECEIVED
Aug. 13, 2008 EXTENSION 1 GRANTED 98765
Aug. 13, 2008 EXTENSION 1 FILED 98765
Aug. 13, 2008 TEAS EXTENSION RECEIVED
Mar. 25, 2008 NOA MAILED - SOU REQUIRED FROM APPLICANT
Jan. 01, 2008 PUBLISHED FOR OPPOSITION
Dec. 12, 2007 NOTICE OF PUBLICATION
Nov. 26, 2007 LAW OFFICE PUBLICATION REVIEW COMPLETED 78289
Nov. 23, 2007 ASSIGNED TO LIE 78289
Oct. 19, 2007 APPROVED FOR PUB - PRINCIPAL REGISTER
Sep. 13, 2007 TEAS/EMAIL CORRESPONDENCE ENTERED 88889
Sep. 11, 2007 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889
Sep. 11, 2007 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jul. 19, 2007 NON-FINAL ACTION MAILED
Jul. 18, 2007 NON-FINAL ACTION WRITTEN 83695
Jul. 05, 2007 ASSIGNED TO EXAMINER 83695
May 08, 2007 NEW APPLICATION ENTERED IN TRAM

File Location
Current Location: TMEG LAW OFFICE 104 Date in Location: Oct. 10, 2017
Mark: APPLE
US Serial Number: 78170383 Application Filing Oct. 02, 2002

Date:
US Registration 2808567 Registration Date: Jan. 27, 2004
Number:
Register: Principal
Descriptor:

Status Date: Feb. 10, 2014
Publication Date: Nov. 04, 2003
Mark Information
Mark Literal APPLE
Elements:
Claim:
Mark Drawing 1 - TYPESET WORD(S) /LETTER(S) /NUMBER(S)
Type:

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
Claimed Ownership 1078312, 1144147, 1895326, 2079765, 2132209 and others
of US
Registrations:
Goods and Services

Note:
For: COMPUTER CONSULTATION, DESIGN, TESTING, RESEARCH AND ADVISORY SERVICES; RESEARCH AND DEVELOPMENT
OF COMPUTER HARDWARE AND SOFTWARE; MAINTENANCE AND REPAIR OF COMPUTER SOFTWARE APPLICATIONS;
UPDATING OF COMPUTER SOFTWARE; COMPUTER PROGRAMMING SERVICES; PROVIDING INFORMATION CONCERNING
COMPUTERS AND COMPUTER SOFTWARE OVER COMPUTER NETWORKS AND GLOBAL COMMUNICATION NETWORKS; [
COMPUTER SERVICES, NAMELY, HOSTING WEB SITES AND PROVIDING WEB SITE OPERATION AND MANAGEMENT
SERVICES TO OTHERS; ] COMPUTER SERVICES, NAMELY, PROVIDING SEARCH ENGINES FOR OBTAINING DATA ON
COMPUTER NETWORKS AND GLOBAL COMMUNICATION NETWORKS; LEASING OF COMPUTERS, COMPUTER
PERIPHERALS AND COMPUTER SOFTWARE
Class(es):
Basis: 1(a)
First Use: Sep. 1980 Use in Commerce: Sep. 1980

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
1 Infinite Loop
MS 169-3IPL
Phone: 408-974-2385 Fax: 408-253-0186
Prosecution History
Proceeding
Date Description
Number
Feb. 10, 2014 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb. 10, 2014 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 76985
Feb. 10, 2014 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 76985
Jan. 24, 2014 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED 76985
Feb. 10, 2014 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 76985
Jan. 24, 2014 TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan. 24, 2014 TEAS SECTION 8 & 9 RECEIVED
Jul. 31, 2010 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 77315
Jul. 12, 2010 TEAS SECTION 8 & 15 RECEIVED
Apr. 26, 2008 COUNTERCLAIM OPP. NO. 999999 182775
Jan. 27, 2004 REGISTERED-PRINCIPAL REGISTER
Nov. 04, 2003 PUBLISHED FOR OPPOSITION
Oct. 15, 2003 NOTICE OF PUBLICATION
Sep. 04, 2003 APPROVED FOR PUB - PRINCIPAL REGISTER
Jul. 29, 2003 CORRESPONDENCE RECEIVED IN LAW OFFICE
Aug. 05, 2003 CASE FILE IN TICRS
Jul. 30, 2003 EMAIL RECEIVED
Jul. 07, 2003 NON-FINAL ACTION E-MAILED
Apr. 01, 2003 CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar. 10, 2003 NON-FINAL ACTION E-MAILED

File Location
Current Location: GENERIC WEB UPDATE Date in Location: Feb. 10, 2014

Summary
Assignment 1 of 1

Documents:
Assignor
Where Organized:
Assignee
Name: APPLE INC.
Where Organized:
Correspondent
Name:
Address: MS: 3TM
CUPERTINO, CA 95014
Mark:

Date:
Number:
Register: Principal
Descriptor:

Status Date: Apr. 05, 2018
Publication Date: Jul. 10, 2007
Mark Information
Mark Literal None
Elements:
Claim:
Type:
Code(s):

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
of US
Registrations:
Goods and Services

Note:
For: Education and training services, namely, conducting classes, workshops, conferences and seminars in the field of computers,
computer software, online services, information technology, internet website design, video products and consumer electronics;
arranging of exhibitions, seminars and conferences; arranging professional workshop and training courses; computer education
training services; training in the use and operation of computers and computer software; providing a website for the uploading, sharing,
viewing and posting of photographs, digital images, movies, videos, online journals, namely web blogs in general interest fields, and
other related multimedia entertainment materials over a global computer network; providing fitness and exercise facilities; Physical
fitness consultation and instruction; providing on-line publications in the nature of newsletters in the field of computers and education;
providing information in the field of education via the internet; providing information in the field of entertainment via the Internet
concerning movies, music, videos, television, celebrities, sports, news, history, science, politics, comedy, children's entertainment,
animation, culture, current events
Class(es):
Basis: 1(a)
First Use: Mar. 01, 1981 Use in Commerce: Mar. 01, 1981
For: Arranging and conducting trade shows, and trade show expositions and exhibitions in the fields of computers, computer software,
online services, information technology, and consumer electronics
Class(es):
Basis: 1(a)
First Use: Mar. 01, 1981 Use in Commerce: Mar. 01, 1981

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS 169-3IPL
Phone: 408-974-2385 Fax: 408-253-0186
Prosecution History
Proceeding
Date Description
Number
Apr. 05, 2018 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Apr. 05, 2018 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 70187
Apr. 05, 2018 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 70187
Apr. 05, 2018 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 70187
Jul. 03, 2017 COUNTERCLAIM OPP. NO. 999999 234630
Sep. 25, 2016 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sep. 23, 2013 NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Sep. 23, 2013 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 71378
Sep. 13, 2013 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED 71378
Sep. 22, 2013 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 71378
Sep. 12, 2013 TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep. 13, 2013 TEAS SECTION 8 & 15 RECEIVED
Jul. 10, 2007 PUBLISHED FOR OPPOSITION
Jun. 20, 2007 NOTICE OF PUBLICATION
Apr. 30, 2007 LAW OFFICE PUBLICATION REVIEW COMPLETED 76538
Apr. 30, 2007 EXAMINERS AMENDMENT MAILED
Apr. 27, 2007 APPROVED FOR PUB - PRINCIPAL REGISTER
Apr. 27, 2007 EXAMINER'S AMENDMENT ENTERED 88888
Apr. 27, 2007 EXAMINERS AMENDMENT -WRITTEN 73276
Mar. 21, 2007 TEAS/EMAIL CORRESPONDENCE ENTERED 76538
Mar. 21, 2007 CORRESPONDENCE RECEIVED IN LAW OFFICE 76538
Mar. 21, 2007 ASSIGNED TO LIE 76538
Feb. 13, 2007 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec. 12, 2006 PRIORITY ACTION MAILED
Dec. 11, 2006 PRIORITY ACTION WRITTEN 73276
Aug. 09, 2006 NOTICE OF DESIGN SEARCH CODE MAILED
Aug. 08, 2006 NEW APPLICATION ENTERED IN TRAM

File Location
Current Location: GENERIC WEB UPDATE Date in Location: Apr. 05, 2018

Summary
Total Assignments: 1 Registrant: APPLE INC.
Assignment 1 of 1

Documents:
Assignor
Where Organized:
Assignee
Name: APPLE INC.
Where Organized:
Correspondent
Name:
Address: MS: 3TM
CUPERTINO, CA 95014
Mark:

Date:
Number:
Register: Principal
Descriptor:

Status Date: May 16, 2016
Publication Date: Oct. 18, 2005
Mark Information
Mark Literal None
Elements:
Claim:
Type:
Mark:
Code(s):

Claimed Ownership 0113028, 0140042, 1114431, 1228952, 1401154, 1421062 and others
of US
Registrations:
Foreign Information
Foreign 2593127 Foreign Feb. 26, 2002
Number: Date:
Foreign 002593127 Foreign Feb. 20, 2004
Registration Registration Date:
Number:
Foreign EUROPEAN (EU) OFFICE FOR Foreign Expiration Feb. 26, 2012
Application/Registration HARMONIZATION IN THE INTERNAL MARKET Date:
Country: (OHIM)
Goods and Services

Note:
For: Medical instruments for cardiovascular diagnostics; [ X-ray apparatus for medical use; radiation therapy machines; electromagnetic
medical diagnostic imaging apparatus and medical x-ray scanners; laser pointers and lasers for medical use; ultrasonic medical
diagnostic apparatus, X-ray photographs for medical purposes; parts and fittings for all the aforesaid goods ]
Class(es):
Basis: 44(e)

Filed Use: No Currently Use: No
Filed 44D: Yes Currently 44E: Yes
Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
1 Infinite Loop
MS 169-3IPL
Phone: 408-974-2385 Fax: 408-253-0186
Prosecution History
Proceeding
Date Description
Number
May 16, 2016 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 16, 2016 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 68502
May 16, 2016 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 68502
May 16, 2016 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 68502
Feb. 26, 2016 ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb. 26, 2016 TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar. 07, 2015 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar. 05, 2013 NOTICE OF ACCEPTANCE OF SEC. 8 - MAILED
Mar. 05, 2013 REGISTERED - SEC. 8 (6-YR) ACCEPTED 67657
Feb. 13, 2013 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 67657
Sep. 07, 2012 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 76072
Sep. 06, 2012 TEAS SECTION 8 RECEIVED
Jan. 27, 2006 CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED 67445
Jan. 27, 2006 1(B) BASIS DELETED; PROCEED TO REGISTRATION 67445
Jan. 25, 2006 NOTICE OF ALLOWANCE CANCELLED 67445
Jan. 25, 2006 TEAS DELETE 1(B) BASIS RECEIVED
Jan. 10, 2006 NOA MAILED - SOU REQUIRED FROM APPLICANT
Oct. 18, 2005 PUBLISHED FOR OPPOSITION
Sep. 28, 2005 NOTICE OF PUBLICATION
Jul. 18, 2005 LAW OFFICE PUBLICATION REVIEW COMPLETED 77978
Jul. 15, 2005 ASSIGNED TO LIE 77978
Jul. 13, 2005 APPROVED FOR PUB - PRINCIPAL REGISTER
Jul. 12, 2005 TEAS/EMAIL CORRESPONDENCE ENTERED 77976
Jul. 07, 2005 CORRESPONDENCE RECEIVED IN LAW OFFICE 77976
Jul. 06, 2005 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jul. 06, 2005 PETITION TO REVIVE-GRANTED 88888
Jul. 06, 2005 TEAS PETITION TO REVIVE RECEIVED
Jun. 16, 2005 ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Jun. 16, 2005 ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Nov. 16, 2004 FINAL REFUSAL E-MAILED
Nov. 16, 2004 FINAL REFUSAL WRITTEN 69811
Oct. 09, 2004 TEAS/EMAIL CORRESPONDENCE ENTERED 68658
Sep. 28, 2004 CORRESPONDENCE RECEIVED IN LAW OFFICE 68658
Sep. 28, 2004 TEAS RESPONSE TO OFFICE ACTION RECEIVED
Apr. 29, 2004 INQUIRY TO SUSPENSION E-MAILED
Mar. 03, 2004 CASE FILE IN TICRS
May 14, 2003 LETTER OF SUSPENSION E-MAILED
Jan. 15, 2003 NON-FINAL ACTION E-MAILED
Jan. 10, 2003 ASSIGNED TO EXAMINER 69811
Jan. 08, 2003 ASSIGNED TO EXAMINER 76731

File Location
Current Location: GENERIC WEB UPDATE Date in Location: May 16, 2016

Summary
Assignment 1 of 1

Documents:
Assignor
Where Organized:
Assignee
Name: APPLE INC.
Where Organized:
Correspondent
Name:
Address: MS: 3TM
CUPERTINO, CA 95014
Reg. No. 2,180,949 APPLE INC. (CALIFORNIA CORPORATION)
One Apple Park Way
Registered Aug. 11, 1998 Cupertino, CALIFORNIA 95014
CLASS 43: restaurant services

Amended Mar. 12, 2019
FIRST USE 5-4-1998; IN COMMERCE 5-4-1998
Int. Cl.: 43
SER. NO. 74-712,807, FILED 08-08-1995
Service Mark
Principal Register
Mark:

Date:
US Registration 2180949 Registration Date: Aug. 11, 1998
Number:
Register: Principal
Descriptor:

Status Date: Jun. 26, 2018
Publication Date: May 14, 1996 Notice of Aug. 06, 1996
Allowance Date:
Mark Information
Mark Literal None
Elements:
Claim:
Type:
Code(s):

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
Goods and Services

Note:
For: restaurant services

Class(es):
Basis: 1(a)
First Use: May 04, 1998 Use in Commerce: May 04, 1998

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS 169-3IPL
Phone: 408-974-2385 Fax: 408-253-0186
Correspondent e- trademarkdocket@apple.com karenmarie@apple. Correspondent e- Yes
mail: com amy.shelton@apple.com mail Authorized:
Prosecution History
Proceeding
Date Description
Number
Feb. 05, 2019 AMENDMENT UNDER SECTION 7 - ISSUED 64591
Jan. 09, 2019 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 64591
Nov. 21, 2018 TEAS SECTION 7 REQUEST RECEIVED
Jun. 26, 2018 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun. 26, 2018 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 76873
Jun. 26, 2018 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 76873
Jun. 26, 2018 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 76873
Jun. 15, 2018 TEAS SECTION 8 & 9 RECEIVED
Aug. 11, 2017 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug. 23, 2008 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 65765
Aug. 23, 2008 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug. 13, 2008 ASSIGNED TO PARALEGAL 65765
Aug. 07, 2008 TEAS SECTION 8 & 9 RECEIVED
Aug. 14, 2007 CASE FILE IN TICRS
Oct. 26, 2004 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Aug. 25, 2004 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Aug. 25, 2004 TEAS SECTION 8 & 15 RECEIVED
Aug. 11, 1998 REGISTERED-PRINCIPAL REGISTER
Jun. 17, 1998 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jun. 10, 1998 ASSIGNED TO EXAMINER 73370
Jun. 03, 1998 STATEMENT OF USE PROCESSING COMPLETE
May 18, 1998 USE AMENDMENT FILED
Mar. 18, 1998 EXTENSION 3 GRANTED
Jan. 30, 1998 EXTENSION 3 FILED
Aug. 20, 1997 EXTENSION 2 GRANTED
Jul. 31, 1997 EXTENSION 2 FILED
Mar. 09, 1997 EXTENSION 1 GRANTED
Jan. 21, 1997 EXTENSION 1 FILED
Aug. 06, 1996 NOA MAILED - SOU REQUIRED FROM APPLICANT
Apr. 12, 1996 NOTICE OF PUBLICATION
Feb. 20, 1996 APPROVED FOR PUB - PRINCIPAL REGISTER
Feb. 15, 1996 ASSIGNED TO EXAMINER 70478

File Location
Current Location: TMEG LAW OFFICE 103 Date in Location: Feb. 05, 2019

Summary
Assignment 1 of 1

Documents:
Assignor
Where Organized:
Assignee
Name: APPLE INC.
Where Organized:
Correspondent
Name:
Address: MS: 3TM
CUPERTINO, CA 95014
Proceedings
Summary
Number of 6
Proceedings:

Number:
Status: Pending Status Date: Nov 04, 2019
Attorney:
Defendant
Name: Savor Health, LLC
Correspondent ROSIE H. KIM
Address: PROCOPIO, CORY, HARGREAVES & SAVITCH LLP
525 B STREET, SUITE 2200
SAN DIEGO CA , 92101
Correspondent e- docketing@procopio.com , rosie.kim@procopio.com , richard.campbell@procopio.com , neil.salyards@procopio.com , pamela.lawson
mail: @procopio.com
Associated marks
Serial Registration
Number Number
Opposition Pending 88180297
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- JPetersen@kilpatricktownsend.com , Agarcia@kilpatricktownsend.com , tmadmin@kilpatricktownsend.com , jpetersen@kilpatricktown
mail: send.com , NDrake@kilpatricktownsend.com , BBRYNER@kilpatricktownsend.com
Associated marks
Serial Registration
Number Number
APPLE WATCH Registered 86389914 5161494
Prosecution History
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Nov 04, 2019 Dec 14, 2019
3 INSTITUTED Nov 04, 2019
4 D MOT FOR EXT W/ CONSENT Nov 20, 2019
5 EXTENSION OF TIME GRANTED Nov 20, 2019
6 D MOT FOR EXT W/ CONSENT Dec 18, 2019
8 D MOT FOR EXT W/ CONSENT Feb 07, 2020
9 EXTENSION OF TIME GRANTED Feb 07, 2020
10 D MOT FOR EXT W/ CONSENT Mar 04, 2020
11 EXTENSION OF TIME GRANTED Mar 04, 2020
Proceeding 91238600 Filing Date: Dec 26, 2017

Number:
Status: Terminated Status Date: Jul 01, 2019
Interlocutory YONG OH (RICHARD) KIM
Attorney:
Defendant
Name: Pak?d, Inc.
Correspondent SCOTT W SMILIE
Address: PATZIK FRANK & SAMOTNY LDT
150 S WACKER DRIVE SUITE 1500
CHICAGO IL UNITED STATES , 60606
Correspondent e- ssmilie@pfs-law.com , ipdocket@pfs-law.com
mail:
Associated marks
Serial Registration
Number Number
WISE APPLE Abandoned - After Inter-Partes Decision 87335037
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@ktslaw.com , aroach@kilpatricktownsend.com , agarcia@ktslaw.com , tmadmin@ktslaw.com
mail:
Associated marks
Serial Registration
Number Number
Prosecution History
1 FILED AND FEE Dec 26, 2017
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Dec 26, 2017 Feb 04, 2018
3 PENDING, INSTITUTED Dec 26, 2017
4 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Feb 02, 2018
5 SUSPENDED Feb 04, 2018
6 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Mar 16, 2018
7 SUSPENDED Mar 16, 2018
8 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Apr 20, 2018
9 SUSPENDED Apr 20, 2018
10 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Jun 29, 2018
12 ANSWER Aug 03, 2018
13 D CHANGE OF CORRESP ADDRESS Aug 06, 2018
14 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Aug 29, 2018
15 SUSPENDED Aug 29, 2018
16 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Oct 31, 2018
18 P MOT TO COMPEL DISCOVERY Jan 02, 2019
19 P DECL IN SUPPORT OF MOT TO COMPEL Jan 02, 2019
20 SUSP PEND DISP OF OUTSTNDNG MOT Jan 22, 2019
21 PROCEEDINGS RESUMED Feb 06, 2019
22 P MOT FOR SANCTIONS(OTHER) May 24, 2019
23 SUSP PEND DISP OF OUTSTNDNG MOT May 30, 2019
24 BD DECISION: OPP SUSTAINED Jul 01, 2019
25 TERMINATED Jul 01, 2019

Number:
Status: Terminated Status Date: May 20, 2014
Attorney:
Defendant
Name: Katrina E. Woodhall MD and Associates, A Professional Medical Corporation
Correspondent KATRINA E WOODHALL MD AND ASSOCIATES
Address: A PROFESSIONSL MEDICAL CORPORATION
PO BOX 642
SOLANA BEACH CA UNITED STATES , 92075-0642
Correspondent e- INFO@DRWOODHALL.COM
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1114 AVENUE OF THE AMERICAS, 21ST FOOR
Correspondent e- JPetersen@kiltown.com , NChollet@kiltown.com , agarcia@kiltown.com , NYTrademarks@ktslaw.com , tmadmin@ktslaw.com
mail:
Associated marks
Serial Registration
Number Number
Prosecution History
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jan 29, 2014 Mar 10, 2014
4 NOTICE OF DEFAULT Apr 01, 2014
5 BD DECISION: SUSTAINED May 20, 2014
6 TERMINATED May 20, 2014

Number:
Interlocutory ROBERT COGGINS
Attorney:
Defendant
Name: Tree Top, Inc.
Correspondent LORRAINE LINFORD
Address: SEED IP LAW GROUP PLLC
701 5TH AVE , STE 5400
SEATTLE WA UNITED STATES , 98104-7064
Correspondent e- LorraineL.docketing@SeedIP.com , litcal@Seedip.com
mail:
Associated marks
Serial Registration
Number Number
50 Abandoned - After Inter-Partes Decision 85157220
Plaintiff(s)
Name: Apple Inc.
31 WEST 52ND STREET, 14TH FLOOR
Correspondent e- JPetersen@kilpatricktownsend.com , RPotter@kilpatricktownsend.com , agarcia@ktslaw.com , NYTrademarks@ktslaw.com , tmadmin
mail: @ktslaw.com
Associated marks
Serial Registration
Number Number
Prosecution History
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jun 15, 2011 Jul 25, 2011
3 PENDING, INSTITUTED Jun 15, 2011
4 STIPULATION FOR AN EXTENSION OF TIME Jul 22, 2011
6 P'S MOTION FOR DEFAULT JUDGEMENT Sep 02, 2011
7 BOARD'S DECISION: SUSTAINED Oct 12, 2011

Number:
Status: Terminated Status Date: Apr 21, 2008
Interlocutory FRANCES S WOLFSON
Attorney:
Defendant
Name: Doctors Nutrition, LLC
Correspondent Mark I. Feldman, Christina L. Martini an
Address: DLA Piper US LLP
P.O. Box 64807
Chicago IL UNITED STATES , 60664-0807
Correspondent e- ch.tm@dlapiper.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
Correspondent Stephen J. Coates
Address: Kilpatrick Stockton LLP
31 W 52nd Street, 14th Floor
New York NY UNITED STATES , 10019
Correspondent e- JPeterse@kilpatrickstockton.com , scoates@kilpatrickstockton.com , Agarcia@kilpatrickstockton.com , CLick@kilpatrickstockton.com
mail:
Associated marks
Serial Registration
Number Number
Prosecution History
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jan 11, 2008 Feb 20, 2008
4 NOTICE OF DEFAULT Mar 06, 2008
6 BOARD'S DECISION: SUSTAINED Apr 21, 2008
7 TERMINATED Apr 21, 2008

Number:
Status: Terminated Status Date: Apr 21, 2008
Interlocutory MICHAEL B ADLIN
Attorney:
Defendant
Name: Nutricate Corporation
Correspondent Sandy Lipkin
Address: Law Offices of Sandy Lipkin
1891 Goodyear Ave., Suite 622
Ventura CA UNITED STATES , 93003
Correspondent e- sandy@sandylipkin.com
mail:
Associated marks
Serial Registration
Number Number
APLES Abandoned - After Inter-Partes Decision 78899161
Plaintiff(s)
Name: Apple Inc.
Correspondent Joseph Petersen
Address: Kilpatrick Stockton LLP
31 West 52nd Street
New York NY UNITED STATES , 10019
Correspondent e- JPeterse@kilpatrickstockton.com , Click@kilpatrickstockton.com , Agarcia@kilpatrickstockton.com
mail:
Associated marks
Serial Registration
Number Number
APPLESEED Cancelled - Section 8 78044925 2882805
Prosecution History
5 BOARD'S DECISION: SUSTAINED Apr 21, 2008
6 TERMINATED Apr 21, 2008
Reg. No. 5,161,497 Apple Inc. (CALIFORNIA CORPORATION)
1 Infinite Loop
Registered Mar. 14, 2017 Cupertino, CA 95014
CLASS 10: General wellness instruments, namely, health, fitness, exercise, and wellness
Int. Cl.: 10 sensors, monitors and displays sold as a unit in the form of a wrist-wearable computerized
device for measuring, displaying, tracking, monitoring, storing, and transmitting biometric
Trademark data, heart rate, body movement, and calories burned; general wellness apparatus and devices
sold as a unit in the form of a wrist-wearable computerized device to measure, display, track,
Principal Register monitor, store, and transmit biometric data, heart rate, body movement, and calories burned
The mark consists of the design of an apple with a bite removed and the word "WATCH".
OWNER OF U.S. REG. NO. 3064984, 2715578, 3679056
No claim is made to the exclusive right to use the following apart from the mark as shown:
"WATCH"
SER. NO. 86-390,818, FILED 09-10-2014

DAVID HOWARD ALESKOW, EXAMINING ATTORNEY
Mark: WATCH
US Serial Number: 86390818 Application Filing Sep. 10, 2014

Date:
Number:
Register: Principal
Descriptor:
Publication Date: Aug. 11, 2015 Notice of Oct. 06, 2015
Allowance Date:
Mark Information
Mark Literal WATCH
Elements:
Claim:
Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Type:
Description of The mark consists of the design of an apple with a bite removed and the word "WATCH".
Mark:
Disclaimer: "WATCH"
Code(s):

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
of US
Registrations:
Foreign Information
Foreign 65136 Foreign Jul. 24, 2014
Number: Date:
Foreign JAMAICA
Application/Registration
Country:
Goods and Services
Note:
For: General wellness instruments, namely, health, fitness, exercise, and wellness sensors, monitors and displays sold as a unit in the form
of a wrist-wearable computerized device for measuring, displaying, tracking, monitoring, storing, and transmitting biometric data, heart
rate, body movement, and calories burned; general wellness apparatus and devices sold as a unit in the form of a wrist-wearable
computerized device to measure, display, track, monitor, store, and transmit biometric data, heart rate, body movement, and calories
burned
Class(es):
Basis: 1(a)
First Use: Sep. 09, 2014 Use in Commerce: Apr. 10, 2015

Filed 44D: Yes Currently 44E: No
Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS: 169-3IPL
Prosecution History
Proceeding
Date Description
Number
Feb. 09, 2017 EXAMINER'S AMENDMENT ENTERED 88888
Feb. 09, 2017 NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Feb. 09, 2017 EXAMINERS AMENDMENT E-MAILED
Feb. 09, 2017 SU-EXAMINER'S AMENDMENT WRITTEN 90334
Jul. 19, 2016 NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jul. 19, 2016 SU - NON-FINAL ACTION - WRITTEN 90334
Jun. 28, 2016 STATEMENT OF USE PROCESSING COMPLETE 69712
Jun. 08, 2016 USE AMENDMENT FILED 69712
Jun. 28, 2016 CASE ASSIGNED TO INTENT TO USE PARALEGAL 69712
Jun. 08, 2016 TEAS STATEMENT OF USE RECEIVED
Oct. 06, 2015 NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug. 11, 2015 OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug. 11, 2015 PUBLISHED FOR OPPOSITION
Jul. 22, 2015 NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun. 23, 2015 APPROVED FOR PUB - PRINCIPAL REGISTER
Dec. 22, 2014 NOTIFICATION OF NON-FINAL ACTION E-MAILED 6325
Dec. 22, 2014 NON-FINAL ACTION E-MAILED 6325
Sep. 19, 2014 NOTICE OF DESIGN SEARCH CODE E-MAILED

File Location
One Apple Park Way
Registered Dec. 11, 2018 Cupertino, CALIFORNIA 95014
CLASS 9: Computers; computers, namely, smartwatches; computer peripheral devices;

Int. Cl.: 9 computer hardware; computer hardware for use in measuring heart rhythm; computer
hardware for use in taking electrocardiograms; personal digital assistants; electronic personal
Trademark organizers; electronic notepads; sound recording and sound reproducing apparatus; MP3 and
other digital format audio players; digital audio recorders; radios, radio transmitters, and
Principal Register receivers; audio speakers sold as component features of computers; microphones sold as
component features of computers; network communication apparatus, namely, mobile and
wearable digital electronic devices for the sending and receiving of text, data, audio, image,
and video files across networks; electronic communication equipment and instruments,
namely, mobile and wearable digital electronic devices for sending and receiving of text, data,
audio, image, and video files; telecommunications apparatus and instruments, namely,
speakers and microphones sold as component features of computers, mobile and wearable
digital electronic devices for the sending and receiving of telephone calls, text messages,
electronic mail, and other digital data, and for use in providing access to the internet; global
positioning system (GPS) devices; telephones; wireless communication devices for voice,
data or image transmission; cables, namely, charging cables; apparatus for data storage,
namely, mobile and wearable digital electronic devices for the storage of text, data, audio,
image, and video files; batteries sold as component features of computers; computer software
for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image
and video files; computer software for accessing, browsing and searching online databases;
computer software and firmware, namely, operating system programs, database
synchronization software, and data synchronization programs; computer software for the
redirection of messages, Internet e-mail, and/or other data to one or more electronic wearable
wireless communication devices from a data store on or associated with a personal computer
or a server; software for the synchronization of data between a remote station or device and a
fixed or remote station or device; computer application software for use in connection with
configuring and controlling wearable computer hardware and wearable computer peripherals;
computer software for monitoring, processing, displaying, storing and transmitting data
relating to a user's physical activity; computer software for managing information regarding
tracking, compliance and motivation with a health and fitness program; computer game
software and electronic games software; electrical and electronic connectors, electric wires,
battery chargers, docks, electronic docking stations, interfaces for computers, and adapters for
use with all of the aforesaid goods; computer peripheral equipment for use with
smartwatches, namely, smartwatch bands and smartwatch straps; electronic apparatus with
multimedia functions for use with all of the aforesaid goods, namely, mobile and wearable
digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing
text, data, audio, image and video files; electronic apparatus with interactive functions for use
with all of the aforesaid goods, namely, pedometers, altimeters, multifunctional electronic
devices for displaying, measuring, and transmitting information including, time, date, heart
rate, global positioning, direction, distance, altitude, speed, steps taken, calories burned,
navigational information, weather information, temperature, changes in heart rate, and
activity level; sensors for scientific use to be worn by a human to gather human biometric
data, mobile and wearable digital electronic devices for recording, organizing, transmitting,
manipulating, and reviewing text, data, audio, image and video files
The mark consists of the design of an apple with a bite removed and the word "WATCH".
OWNER OF U.S. REG. NO. 3679056, 2715578, 1114431
"WATCH"
SER. NO. 86-390,778, FILED 09-10-2014
Page: 2 of 3 / RN # 5628056
Mark: WATCH

Date:
US Registration 5628056 Registration Date: Dec. 11, 2018
Number:
Register: Principal
Descriptor:
Status Date: Dec. 11, 2018
Publication Date: Sep. 01, 2015 Notice of Oct. 27, 2015
Allowance Date:
Mark Information
Mark Literal WATCH
Elements:
Claim:
Type:
Description of The mark consists of the design of an apple with a bite removed and the word "WATCH".
Mark:
Disclaimer: "WATCH"
Code(s):

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
of US
Registrations:
Foreign Information
Number: Date:
Foreign JAMAICA
Country:
Goods and Services
Note:
For: Computers; computers, namely, smartwatches; computer peripheral devices; computer hardware; computer hardware for use in
measuring heart rhythm; computer hardware for use in taking electrocardiograms; personal digital assistants; electronic personal
organizers; electronic notepads; sound recording and sound reproducing apparatus; MP3 and other digital format audio players; digital
audio recorders; radios, radio transmitters, and receivers; audio speakers sold as component features of computers; microphones sold
as component features of computers; network communication apparatus, namely, mobile and wearable digital electronic devices for
the sending and receiving of text, data, audio, image, and video files across networks; electronic communication equipment and
instruments, namely, mobile and wearable digital electronic devices for sending and receiving of text, data, audio, image, and video
files; telecommunications apparatus and instruments, namely, speakers and microphones sold as component features of computers,
mobile and wearable digital electronic devices for the sending and receiving of telephone calls, text messages, electronic mail, and
other digital data, and for use in providing access to the internet; global positioning system (GPS) devices; telephones; wireless
communication devices for voice, data or image transmission; cables, namely, charging cables; apparatus for data storage, namely,
mobile and wearable digital electronic devices for the storage of text, data, audio, image, and video files; batteries sold as component
features of computers; computer software for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image
and video files; computer software for accessing, browsing and searching online databases; computer software and firmware, namely,
operating system programs, database synchronization software, and data synchronization programs; computer software for the
redirection of messages, Internet e-mail, and/or other data to one or more electronic wearable wireless communication devices from a
data store on or associated with a personal computer or a server; software for the synchronization of data between a remote station or
device and a fixed or remote station or device; computer application software for use in connection with configuring and controlling
wearable computer hardware and wearable computer peripherals; computer software for monitoring, processing, displaying, storing
and transmitting data relating to a user's physical activity; computer software for managing information regarding tracking, compliance
and motivation with a health and fitness program; computer game software and electronic games software; electrical and electronic
connectors, electric wires, battery chargers, docks, electronic docking stations, interfaces for computers, and adapters for use with all
of the aforesaid goods; computer peripheral equipment for use with smartwatches, namely, smartwatch bands and smartwatch straps;
electronic apparatus with multimedia functions for use with all of the aforesaid goods, namely, mobile and wearable digital electronic
devices for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image and video files; electronic
apparatus with interactive functions for use with all of the aforesaid goods, namely, pedometers, altimeters, multifunctional electronic
devices for displaying, measuring, and transmitting information including, time, date, heart rate, global positioning, direction, distance,
altitude, speed, steps taken, calories burned, navigational information, weather information, temperature, changes in heart rate, and
activity level; sensors for scientific use to be worn by a human to gather human biometric data, mobile and wearable digital electronic
devices for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image and video files
Class(es):
Basis: 1(a)

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS: 169-3IPL
mail: amy.shelton@apple.com karenk@apple.com mail Authorized:
Prosecution History
Proceeding
Date Description
Number
Dec. 11, 2018 REGISTERED-PRINCIPAL REGISTER
Nov. 03, 2018 NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Nov. 02, 2018 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov. 02, 2018 STATEMENT OF USE PROCESSING COMPLETE 66530
Oct. 26, 2018 USE AMENDMENT FILED 66530
Oct. 26, 2018 TEAS STATEMENT OF USE RECEIVED
May 11, 2018 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Apr. 26, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov. 01, 2017 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Oct. 31, 2017 EXTENSION 4 GRANTED 66530
Oct. 26, 2017 EXTENSION 4 FILED 66530
Oct. 26, 2017 TEAS EXTENSION RECEIVED
Oct. 26, 2017 TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct. 20, 2016 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep. 01, 2015 OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug. 12, 2015 NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep. 19, 2014 NOTICE OF DESIGN SEARCH CODE E-MAILED

File Location
Current Location: PUBLICATION AND ISSUE SECTION Date in Location: Nov. 02, 2018
Proceedings
Summary
Number of 8
Proceedings:

Number:
Status: Suspended Status Date: Feb 29, 2020
Interlocutory GEOFFREY MCNUTT
Attorney:
Defendant
Name: Shangrao Actearlier Co., Ltd.
Correspondent SHANGRAO ACTEARLIER
Address: NO 307 OF XURI BEI
SHANGRAO COUNTY SHANGRAO CITY
JIANGXI PROVINCE CHINA , 334100
Correspondent e- 2851218765@qq.com
mail:
Associated marks
Serial Registration
Number Number
PUNCHING APPLE Opposition Pending 88229238
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , JGonder@kilpatricktownsend.com , agarcia@kilpatricktownsend.com , tmadmin@Kilpatricktowns
mail: end.com , BBRYNER@kilpatricktownsend.com
Associated marks
Serial Registration
Number Number
MADE FOR APPLE WATCH Fifth Extension - Granted 87128031
Prosecution History
4 NOTICE OF DEFAULT Feb 29, 2020

Number:
Attorney:
Defendant
mail: @procopio.com
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Associated marks
Serial Registration
Number Number
Prosecution History
Proceeding 91251667 Filing Date: Oct 16, 2019

Number:
Status: Pending Status Date: Oct 16, 2019
Interlocutory JILL M MCCORMACK
Attorney:
Defendant
Name: Share Our Strength
Correspondent KERRY A. BRENNAN
Address: BRENNAN LAW FIRM PLLC
1250 BROADWAY, 27TH FLOOR
NEW YORK NY , 10001
Correspondent e- kerry.brennan@brennanlawpllc.com , kerryabrennan@gmail.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , SManes@kilpatricktownsend.com , agarcia@kilpatricktownsend.com , tmadmin@Kilpatricktownse
mail: nd.com , BBRYNER@kilpatricktownsend.com
Associated marks
Serial Registration
Number Number
MADE FOR APPLE WATCH Registered 86984141 5607476
Prosecution History
1 FILED AND FEE Oct 16, 2019
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Oct 16, 2019 Nov 25, 2019
3 INSTITUTED Oct 16, 2019
8 D MOT FOR EXT W/ CONSENT Jan 18, 2020
9 EXTENSION OF TIME GRANTED Jan 18, 2020

Number:
Status: Terminated Status Date: Feb 14, 2020
Attorney:
Defendant
Name: Blue Apple Dental Group
Correspondent ORIANA LIEU
Address: BLUE APPLE DENTAL GROUP
6230 STATE FARM DRIVE
ROHNERT PARK CA UNITED STATES , 94928
Correspondent e- sonoma.implants@gmail.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , NDrake@kilpatricktownsend.com , agarcia@kilpatricktownsend.com , tmadmin@Kilpatricktownse
Associated marks
Serial Registration
Number Number
Prosecution History
4 NOTICE OF DEFAULT Dec 06, 2019
5 BD DECISION: OPP SUSTAINED Feb 14, 2020
6 TERMINATED Feb 14, 2020

Number:
Attorney:
Defendant
Name: TeakOrigin Inc.
Correspondent JESSICA S PARISE
Address: GOODWIN PROCTER LLP
620 EIGHTH AVENUE, THE NEW YORK TIMES BUILDING
Correspondent e- TMadmin@goodwinlaw.com , JParise@goodwinlaw.com , SAlliRampersad@goodwinlaw.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , SManes@kilpatricktownsend.com , Agarcia@kilpatricktownsend.com , tmadmin@kilpatricktownse
mail: nd.com
Associated marks
Serial Registration
Number Number
APPLE NEWS Registered 86819744 5341294
APPLE TV REGISTERED AND RENEWED 77152380 3359045
WORKS WITH APPLE HOMEKIT Registered 87536751 5380650
TODAY AT APPLE Registered 87607137 5448031
TV Registered 87069662 5612350
WORKS WITH APPLE CARPLAY Registered 86514929 4969782
APPLE CARPLAY Registered 86364433 5453800
DESIGNED BY APPLE IN CALIFORNIA Registered 86096239 4604456
Prosecution History
3 INSTITUTED Jul 15, 2019

Number:
Status: Pending Status Date: Mar 11, 2020
Attorney:
Defendant
Name: Edukids Connect Systems, LLC
Correspondent NAZISH M AGHA
Address: AGHA & AGHA LLP
403 MAPLECREST ROAD
EDISON NJ UNITED STATES , 08820
Correspondent e- nazish@aghalaw.com , saif@aghalaw.com
mail:
Associated marks
Serial Registration
Number Number
EDUKIDS Opposition Pending 88059046
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , rweeks@kilpatricktownsend.com , Agarcia@kilpatricktownsend.com , tmadmin@kilpatricktownsen
mail: d.com
Associated marks
Serial Registration
Number Number
Prosecution History
4 ANSWER Aug 12, 2019
5 DUPLICATE FILING (NOT CONSIDERED) Aug 12, 2019
6 P MOT TO COMPEL DISCOVERY Feb 06, 2020
7 SUSP PEND DISP OF OUTSTNDNG MOT Feb 11, 2020
8 TRIAL DATES RESET Mar 11, 2020

Number:
Status: Terminated Status Date: Sep 17, 2019
Interlocutory REBECCA J STEMPIEN_COYLE
Attorney:
Defendant
Name: Kelly Hunter
Correspondent JEREMY PETER GREEN
Address: JPG LEGAL
68 JAY STREET , SUITE 612
BROOKLYN NY UNITED STATES , 11201
Correspondent e- docket@jpglegal.com
mail:
Associated marks
Serial Registration
Number Number
SIMPLE APPLE NUTRITION COACHING Abandoned - After Inter-Partes Decision 88130203
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
mail: nd.com
Associated marks
Serial Registration
Number Number
Prosecution History
3 INSTITUTED Jun 19, 2019
5 BD DECISION: OPP SUSTAINED Sep 17, 2019
6 TERMINATED Sep 17, 2019
Proceeding 91247663 Filing Date: Apr 18, 2019

Number:
Status: Terminated Status Date: Jul 23, 2019
Interlocutory ANDREW P BAXLEY
Attorney:
Defendant
Name: Beijing Da Mi Technology Co., Ltd.
Correspondent YUE (ROBERT) XU
Address: APEX ATTORNEYS AT LAW, LLP
160 ALAMO PLAZA #942
ALAMO CA UNITED STATES , 94507
Correspondent e- trademark@apex-attorneys.com , apex.attorneys@aol.com , trademark.aaal@gmail.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , jgonder@kilpatricktownsend.com , agarcia@kilpatricktownsend.com , tmadmin@kilpatricktownsen
mail: d.com
Associated marks
Serial Registration
Number Number
Registered 86658546 4885796
TV 4K Registered 87605802 5443286
IPHONE REGISTERED AND RENEWED 77976400 3746840
APPLE EARPODS Registered 85728401 4891106
APPLE CONFIGURATOR Section 8 and 15 - Accepted and Acknowledged 85563555 4214003
APPLE TV 4K Registered 87605815 5443289
Prosecution History
1 FILED AND FEE Apr 18, 2019
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Apr 18, 2019 May 28, 2019
3 INSTITUTED Apr 18, 2019
4 NOTICE OF DEFAULT Jun 07, 2019
5 BD DECISION: OPP SUSTAINED Jul 23, 2019
6 TERMINATED Jul 23, 2019
One Apple Park Way

Int. Cl.: 9 computer hardware; personal digital assistants; electronic personal organizers; electronic
notepads; sound recording and sound reproducing apparatus; MP3 and other digital format
Trademark audio players; digital audio recorders; radios, radio transmitters, and receivers; audio speakers
sold as component features of computers; microphones sold as component features of
Principal Register computers; network communication apparatus, namely, mobile and wearable digital
electronic devices for the sending and receiving of text, data, audio, image, and video files
across networks; electronic communication equipment and instruments, namely, mobile and
wearable digital electronic devices for sending and receiving of text, data, audio, image, and
video files; telecommunications apparatus and instruments, namely, speakers and
microphones sold as component features of computers, mobile and wearable digital electronic
devices for the sending and receiving of telephone calls, text messages, electronic mail, and
other digital data, and for use in providing access to the internet; global positioning system
(GPS) devices; telephones; wireless communication devices for voice, data or image
transmission; cables, namely, electric charging cables; apparatus for data storage, namely,
mobile and wearable digital electronic devices for the storage of text, data, audio, image, and
video files; batteries sold as component features of computers; computer software for
recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image and
video files; computer software for accessing, browsing and searching online databases;
redirection of messages, Internet e-mail, and other data to one or more electronic wearable
fixed or remote station or device; computer application software for configuring and
controlling wearable computer hardware and wearable computer peripherals; computer
software for monitoring, processing, displaying, storing and transmitting data relating to a
user's physical activity; computer software for managing information regarding tracking,
compliance and motivation with a health and fitness program; computer game software and
electronic games software; electrical and electronic connectors, electric wires, battery
chargers, docks for mobile and wearable digital electronic devices, electronic docking
stations, interfaces for computers, and adapters for use with all of the aforesaid goods;
computer peripheral equipment for use with smartwatches, namely, smartwatch bands and
smartwatch straps; electronic apparatus with multimedia functions for use with all of the
aforesaid goods, namely, mobile and wearable digital electronic devices for recording,
organizing, transmitting, manipulating, and reviewing text, data, audio, image and video files;
electronic apparatus with interactive functions for use with all of the aforesaid goods, namely,
pedometers, altimeters, multifunctional electronic devices for displaying, measuring, and
transmitting information including, time, date, heart rate, global positioning, direction,
distance, altitude, speed, steps taken, calories burned, navigational information, weather
information, temperature, changes in heart rate, and activity level; sensors for scientific use to
be worn by a human to gather human biometric data, mobile and wearable digital electronic
devices for recording, organizing, transmitting, manipulating, and reviewing text, data, audio,
image and video files
The mark consists of the design of an apple with a bite removed and the words "WATCH"
and "EDITION".
OWNER OF U.S. REG. NO. 3679056, 2715578, 1114431
"WATCH EDITION"
SER. NO. 86-512,737, FILED 01-23-2015
Page: 2 of 3 / RN # 5638181
Mark: WATCH EDITION
US Serial Number: 86512737 Application Filing Jan. 23, 2015

Date:
Number:
Register: Principal
Descriptor:
Allowance Date:
Mark Information
Mark Literal WATCH EDITION
Elements:
Claim:
Type:
Description of The mark consists of the design of an apple with a bite removed and the words "WATCH" and "EDITION".
Mark:
Disclaimer: "WATCH EDITION"
Code(s):

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
of US
Registrations:
Foreign Information
Number: Date:
Foreign JAMAICA
Country:
Goods and Services
Note:
For: Computers; computers, namely, smartwatches; computer peripheral devices; computer hardware; personal digital assistants; electronic
personal organizers; electronic notepads; sound recording and sound reproducing apparatus; MP3 and other digital format audio
players; digital audio recorders; radios, radio transmitters, and receivers; audio speakers sold as component features of computers;
microphones sold as component features of computers; network communication apparatus, namely, mobile and wearable digital
electronic devices for the sending and receiving of text, data, audio, image, and video files across networks; electronic communication
equipment and instruments, namely, mobile and wearable digital electronic devices for sending and receiving of text, data, audio,
image, and video files; telecommunications apparatus and instruments, namely, speakers and microphones sold as component
features of computers, mobile and wearable digital electronic devices for the sending and receiving of telephone calls, text messages,
electronic mail, and other digital data, and for use in providing access to the internet; global positioning system (GPS) devices;
telephones; wireless communication devices for voice, data or image transmission; cables, namely, electric charging cables; apparatus
for data storage, namely, mobile and wearable digital electronic devices for the storage of text, data, audio, image, and video files;
batteries sold as component features of computers; computer software for recording, organizing, transmitting, manipulating, and
reviewing text, data, audio, image and video files; computer software for accessing, browsing and searching online databases;
computer software and firmware, namely, operating system programs, database synchronization software, and data synchronization
programs; computer software for the redirection of messages, Internet e-mail, and other data to one or more electronic wearable
wireless communication devices from a data store on or associated with a personal computer or a server; software for the
synchronization of data between a remote station or device and a fixed or remote station or device; computer application software for
configuring and controlling wearable computer hardware and wearable computer peripherals; computer software for monitoring,
processing, displaying, storing and transmitting data relating to a user's physical activity; computer software for managing information
regarding tracking, compliance and motivation with a health and fitness program; computer game software and electronic games
software; electrical and electronic connectors, electric wires, battery chargers, docks for mobile and wearable digital electronic devices,
electronic docking stations, interfaces for computers, and adapters for use with all of the aforesaid goods; computer peripheral
equipment for use with smartwatches, namely, smartwatch bands and smartwatch straps; electronic apparatus with multimedia
functions for use with all of the aforesaid goods, namely, mobile and wearable digital electronic devices for recording, organizing,
transmitting, manipulating, and reviewing text, data, audio, image and video files; electronic apparatus with interactive functions for use
with all of the aforesaid goods, namely, pedometers, altimeters, multifunctional electronic devices for displaying, measuring, and
transmitting information including, time, date, heart rate, global positioning, direction, distance, altitude, speed, steps taken, calories
burned, navigational information, weather information, temperature, changes in heart rate, and activity level; sensors for scientific use
to be worn by a human to gather human biometric data, mobile and wearable digital electronic devices for recording, organizing,
Class(es):
Basis: 1(a)

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS: 169-3IPL
Prosecution History
Proceeding
Date Description
Number
Jun. 01, 2016 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jul. 13, 2015 EXAMINER'S AMENDMENT ENTERED 88888
Jul. 13, 2015 NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED 6328
Jul. 13, 2015 EXAMINERS AMENDMENT E-MAILED 6328
Jul. 13, 2015 EXAMINERS AMENDMENT -WRITTEN 91161
Apr. 01, 2015 NOTIFICATION OF NON-FINAL ACTION E-MAILED 6325
Apr. 01, 2015 NON-FINAL ACTION E-MAILED 6325
Apr. 01, 2015 NON-FINAL ACTION WRITTEN 91161
Feb. 05, 2015 NOTICE OF DESIGN SEARCH CODE E-MAILED
Feb. 04, 2015 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Jan. 27, 2015 NEW APPLICATION ENTERED IN TRAM

File Location
Proceedings
Summary
Number of 7
Proceedings:

Number:
Status: Suspended Status Date: Feb 29, 2020
Interlocutory GEOFFREY MCNUTT
Attorney:
Defendant
Name: Shangrao Actearlier Co., Ltd.
Correspondent SHANGRAO ACTEARLIER
Address: NO 307 OF XURI BEI
SHANGRAO COUNTY SHANGRAO CITY
JIANGXI PROVINCE CHINA , 334100
Correspondent e- 2851218765@qq.com
mail:
Associated marks
Serial Registration
Number Number
PUNCHING APPLE Opposition Pending 88229238
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , JGonder@kilpatricktownsend.com , agarcia@kilpatricktownsend.com , tmadmin@Kilpatricktowns
mail: end.com , BBRYNER@kilpatricktownsend.com
Associated marks
Serial Registration
Number Number
MADE FOR APPLE WATCH Fifth Extension - Granted 87128031
Prosecution History
4 NOTICE OF DEFAULT Feb 29, 2020

Number:
Attorney:
Defendant
mail: @procopio.com
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Associated marks
Serial Registration
Number Number
Prosecution History

Number:
Status: Pending Status Date: Oct 16, 2019
Interlocutory JILL M MCCORMACK
Attorney:
Defendant
Name: Share Our Strength
Correspondent KERRY A. BRENNAN
Address: BRENNAN LAW FIRM PLLC
1250 BROADWAY, 27TH FLOOR
NEW YORK NY , 10001
Correspondent e- kerry.brennan@brennanlawpllc.com , kerryabrennan@gmail.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , SManes@kilpatricktownsend.com , agarcia@kilpatricktownsend.com , tmadmin@Kilpatricktownse
Associated marks
Serial Registration
Number Number
Prosecution History
8 D MOT FOR EXT W/ CONSENT Jan 18, 2020
9 EXTENSION OF TIME GRANTED Jan 18, 2020

Number:
Status: Terminated Status Date: Feb 14, 2020
Attorney:
Defendant
Name: Blue Apple Dental Group
Correspondent ORIANA LIEU
Address: BLUE APPLE DENTAL GROUP
6230 STATE FARM DRIVE
ROHNERT PARK CA UNITED STATES , 94928
Correspondent e- sonoma.implants@gmail.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- jpetersen@kilpatricktownsend.com , NDrake@kilpatricktownsend.com , agarcia@kilpatricktownsend.com , tmadmin@Kilpatricktownse
Associated marks
Serial Registration
Number Number
Prosecution History
4 NOTICE OF DEFAULT Dec 06, 2019
5 BD DECISION: OPP SUSTAINED Feb 14, 2020
6 TERMINATED Feb 14, 2020
Proceeding 91250613 Filing Date: Sep 03, 2019

Number:
Status: Terminated Status Date: Nov 30, 2019
Interlocutory WINSTON T FOLMAR
Attorney:
Defendant
Name: Appley Health, Inc.
Correspondent THOMAS H STANTON
Address: STANTON IP LAW FIRM PA
201 E KENNEDY BLVD, SUITE 825
TAMPA FL UNITED STATES , 33602
Correspondent e- trademarks@stantoniplaw.com
mail:
Associated marks
Serial Registration
Number Number
APPLEY HEALTH Abandoned - After Inter-Partes Decision 88087250
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
Correspondent e- rweeks@kilpatricktownsend.com , jpetersen@kilpatricktownsend.com , agarcia@kilpatricktownsend.com , tmadmin@kilpatricktownsen
mail: d.com
Associated marks
Serial Registration
Number Number
Prosecution History
1 FILED AND FEE Sep 03, 2019
2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Sep 03, 2019 Oct 13, 2019
3 INSTITUTED Sep 03, 2019
4 NOTICE OF DEFAULT Oct 23, 2019
5 BD DECISION: OPP SUSTAINED Nov 30, 2019
6 TERMINATED Nov 30, 2019

Number:
Attorney:
Defendant
Name: TeakOrigin Inc.
Correspondent JESSICA S PARISE
Address: GOODWIN PROCTER LLP
620 EIGHTH AVENUE, THE NEW YORK TIMES BUILDING
Correspondent e- TMadmin@goodwinlaw.com , JParise@goodwinlaw.com , SAlliRampersad@goodwinlaw.com
mail:
Associated marks
Serial Registration
Number Number
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
mail: nd.com
Associated marks
Serial Registration
Number Number
TODAY AT APPLE Registered 87607137 5448031
WORKS WITH APPLE CARPLAY Registered 86514929 4969782
DESIGNED BY APPLE IN CALIFORNIA Registered 86096239 4604456
Prosecution History

Number:
Status: Terminated Status Date: Sep 17, 2019
Interlocutory REBECCA J STEMPIEN_COYLE
Attorney:
Defendant
Name: Kelly Hunter
Correspondent JEREMY PETER GREEN
Address: JPG LEGAL
68 JAY STREET , SUITE 612
BROOKLYN NY UNITED STATES , 11201
Correspondent e- docket@jpglegal.com
mail:
Associated marks
Serial Registration
Number Number
SIMPLE APPLE NUTRITION COACHING Abandoned - After Inter-Partes Decision 88130203
Plaintiff(s)
Name: Apple Inc.
1080 MARSH ROAD
mail: nd.com
Associated marks
Serial Registration
Number Number
Prosecution History
3 INSTITUTED Jun 19, 2019
5 BD DECISION: OPP SUSTAINED Sep 17, 2019
6 TERMINATED Sep 17, 2019
1 Infinite Loop
Registered Mar. 14, 2017 Cupertino, CA 95014
CLASS 10: General wellness instruments, namely, health, fitness, exercise, and wellness
Int. Cl.: 10 sensors, monitors and displays sold as a unit in the form of a wrist-wearable computerized
device for measuring, displaying, tracking, monitoring, storing, and transmitting biometric
Trademark data, heart rate, body movement, and calories burned; general wellness apparatus and devices
sold as a unit in the form of a wrist-wearable computerized device to measure, display, track,
Principal Register monitor, store, and transmit biometric data, heart rate, body movement, and calories burned
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY

PARTICULAR FONT STYLE, SIZE OR COLOR
"WATCH"
SER. NO. 86-389,914, FILED 09-09-2014

DAVID HOWARD ALESKOW, EXAMINING ATTORNEY
Mark: APPLE WATCH

Date:
Number:
Register: Principal
Descriptor:
Publication Date: Aug. 11, 2015 Notice of Oct. 06, 2015
Allowance Date:
Mark Information
Mark Literal APPLE WATCH
Elements:
Claim:
Type:
Disclaimer: "WATCH"

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
Foreign Information
Foreign 47997 Foreign Mar. 11, 2014
Number: Date:
Foreign TRINIDAD AND TOBAGO
Country:
Goods and Services

Note:
For: General wellness instruments, namely, health, fitness, exercise, and wellness sensors, monitors and displays sold as a unit in the form
of a wrist-wearable computerized device for measuring, displaying, tracking, monitoring, storing, and transmitting biometric data, heart
rate, body movement, and calories burned; general wellness apparatus and devices sold as a unit in the form of a wrist-wearable
computerized device to measure, display, track, monitor, store, and transmit biometric data, heart rate, body movement, and calories
burned
Class(es):
Basis: 1(a)

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS: 169-3IPL
Prosecution History
Proceeding
Date Description
Number
Feb. 09, 2017 EXAMINER'S AMENDMENT ENTERED 88888
Feb. 09, 2017 NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Feb. 09, 2017 EXAMINERS AMENDMENT E-MAILED
Feb. 09, 2017 SU-EXAMINER'S AMENDMENT WRITTEN 90334
Jul. 19, 2016 NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jul. 19, 2016 SU - NON-FINAL ACTION - WRITTEN 90334
Jun. 28, 2016 STATEMENT OF USE PROCESSING COMPLETE 69712
Jun. 08, 2016 USE AMENDMENT FILED 69712
Jun. 28, 2016 CASE ASSIGNED TO INTENT TO USE PARALEGAL 69712
Jun. 08, 2016 TEAS STATEMENT OF USE RECEIVED
Aug. 11, 2015 OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug. 11, 2015 PUBLISHED FOR OPPOSITION
Jul. 22, 2015 NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun. 23, 2015 APPROVED FOR PUB - PRINCIPAL REGISTER

File Location
One Apple Park Way

Int. Cl.: 9 computer hardware; computer hardware for use in measuring heart rhythm; computer
hardware for use in taking electrocardiograms; personal digital assistants; electronic personal
Trademark organizers; electronic notepads; sound recording and sound reproducing apparatus; MP3 and
other digital format audio players; digital audio recorders; radios, radio transmitters, and
Principal Register receivers; audio speakers sold as component features of computers; microphones sold as
component features of computers; network communication apparatus, namely, mobile and
wearable digital electronic devices for the sending and receiving of text, data, audio, image,
and video files across networks; electronic communication equipment and instruments,
namely, mobile and wearable digital electronic devices for sending and receiving of text, data,
audio, image, and video files; telecommunications apparatus and instruments, namely,
speakers and microphones sold as component features of computers, mobile and wearable
digital electronic devices for the sending and receiving of telephone calls, text messages,
electronic mail, and other digital data, and for use in providing access to the internet; global
positioning system (GPS) devices; telephones; wireless communication devices for voice,
data or image transmission; cables, namely, charging cables; apparatus for data storage,
namely, mobile and wearable digital electronic devices for the storage of text, data, audio,
image, and video files; batteries sold as component features of computers; computer software
for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image
and video files; computer software for accessing, browsing and searching online databases;
redirection of messages, Internet e-mail, and/or other data to one or more electronic wearable
fixed or remote station or device; computer application software for use in connection with
configuring and controlling wearable computer hardware and wearable computer peripherals;
computer software for monitoring, processing, displaying, storing and transmitting data
relating to a user's physical activity; computer software for managing information regarding
tracking, compliance and motivation with a health and fitness program; computer game
software and electronic games software; electrical and electronic connectors, electric wires,
battery chargers, docks, electronic docking stations, interfaces for computers, and adapters for
use with all of the aforesaid goods; computer peripheral equipment for use with
smartwatches, namely, smartwatch bands and smartwatch straps; electronic apparatus with
multimedia functions for use with all of the aforesaid goods, namely, mobile and wearable
digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing
text, data, audio, image and video files; electronic apparatus with interactive functions for use
with all of the aforesaid goods, namely, pedometers, altimeters, multifunctional electronic
devices for displaying, measuring, and transmitting information including, time, date, heart
rate, global positioning, direction, distance, altitude, speed, steps taken, calories burned,
navigational information, weather information, temperature, changes in heart rate, and
activity level; sensors for scientific use to be worn by a human to gather human biometric
data, mobile and wearable digital electronic devices for recording, organizing, transmitting,
manipulating, and reviewing text, data, audio, image and video files
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY

PARTICULAR FONT STYLE, SIZE OR COLOR
OWNER OF U.S. REG. NO. 3928818, 3317089, 1078312
"WATCH"
SER. NO. 86-390,028, FILED 09-09-2014
Page: 2 of 3 / RN # 5628055
Mark: APPLE WATCH

Date:
Number:
Register: Principal
Descriptor:
Allowance Date:
Mark Information
Mark Literal APPLE WATCH
Elements:
Claim:
Type:
Disclaimer: "WATCH"

Registration
Number:
Application(s)
/Registration(s)
Based on this
Property:
of US
Registrations:
Foreign Information
Foreign 47997 Foreign Mar. 11, 2014
Number: Date:
Foreign TRINIDAD AND TOBAGO
Country:
Goods and Services

Note:
For: Computers; computers, namely, smartwatches; computer peripheral devices; computer hardware; computer hardware for use in
measuring heart rhythm; computer hardware for use in taking electrocardiograms; personal digital assistants; electronic personal
organizers; electronic notepads; sound recording and sound reproducing apparatus; MP3 and other digital format audio players; digital
audio recorders; radios, radio transmitters, and receivers; audio speakers sold as component features of computers; microphones sold
as component features of computers; network communication apparatus, namely, mobile and wearable digital electronic devices for
the sending and receiving of text, data, audio, image, and video files across networks; electronic communication equipment and
instruments, namely, mobile and wearable digital electronic devices for sending and receiving of text, data, audio, image, and video
files; telecommunications apparatus and instruments, namely, speakers and microphones sold as component features of computers,
mobile and wearable digital electronic devices for the sending and receiving of telephone calls, text messages, electronic mail, and
other digital data, and for use in providing access to the internet; global positioning system (GPS) devices; telephones; wireless
communication devices for voice, data or image transmission; cables, namely, charging cables; apparatus for data storage, namely,
mobile and wearable digital electronic devices for the storage of text, data, audio, image, and video files; batteries sold as component
features of computers; computer software for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image
and video files; computer software for accessing, browsing and searching online databases; computer software and firmware, namely,
operating system programs, database synchronization software, and data synchronization programs; computer software for the
redirection of messages, Internet e-mail, and/or other data to one or more electronic wearable wireless communication devices from a
data store on or associated with a personal computer or a server; software for the synchronization of data between a remote station or
device and a fixed or remote station or device; computer application software for use in connection with configuring and controlling
wearable computer hardware and wearable computer peripherals; computer software for monitoring, processing, displaying, storing
and transmitting data relating to a user's physical activity; computer software for managing information regarding tracking, compliance
and motivation with a health and fitness program; computer game software and electronic games software; electrical and electronic
connectors, electric wires, battery chargers, docks, electronic docking stations, interfaces for computers, and adapters for use with all
of the aforesaid goods; computer peripheral equipment for use with smartwatches, namely, smartwatch bands and smartwatch straps;
electronic apparatus with multimedia functions for use with all of the aforesaid goods, namely, mobile and wearable digital electronic
devices for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image and video files; electronic
apparatus with interactive functions for use with all of the aforesaid goods, namely, pedometers, altimeters, multifunctional electronic
devices for displaying, measuring, and transmitting information including, time, date, heart rate, global positioning, direction, distance,
altitude, speed, steps taken, calories burned, navigational information, weather information, temperature, changes in heart rate, and
activity level; sensors for scientific use to be worn by a human to gather human biometric data, mobile and wearable digital electronic
devices for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image and video files
Class(es):
Basis: 1(a)

Filed No Basis: No

Where Organized:
Attorney of Record
Correspondent
One Apple Park Way
MS: 169-3IPL
Prosecution History
Proceeding
Date Description
Number
Jun. 02, 2016 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun. 01, 2016 EXTENSION 1 GRANTED 66530

File Location

Apple&#39;s Notice of Opposition v. Super Healthy Kids, Inc.

Caricato da

Informazioni sul documento

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Apple&#39;s Notice of Opposition v. Super Healthy Kids, Inc.

Caricato da

Copyright:

Formati disponibili

Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE

Attorney informa- William M. Bryner

Goods/Services Affected by Opposition

Grounds for Opposition

U.S. Registration 3679056 Application Date 01/13/2009

U.S. Registration 3084491 Application Date 04/26/2004

U.S. Registration 2753069 Application Date 07/23/2002

U.S. Registration 4206562 Application Date 08/31/2010

U.S. Registration 4913886 Application Date 08/31/2010

U.S. Registration 1078312 Application Date 03/25/1977

U.S. Registration 3928818 Application Date 05/03/2007

U.S. Registration 2808567 Application Date 10/02/2002

U.S. Registration 3298028 Application Date 08/02/2006

U.S. Registration 3064984 Application Date 08/22/2002

U.S. Registration 2180949 Application Date 08/08/1995

U.S. Registration 5161497 Application Date 09/10/2014

U.S. Registration 5628056 Application Date 09/10/2014

U.S. Registration 5638181 Application Date 01/23/2015

U.S. Registration 5161494 Application Date 09/09/2014

U.S. Registration 5628055 Application Date 09/09/2014

Attachments 76426501#TMSN.png( bytes )

Signature /William M. Bryner/

Application Serial No. 87/315,348

For the Mark:

SUPER HEALTHY KIDS, INC.,

APPLE INC. (“Opposer” or “Apple”), a California corporation with a principal place of

Mark”) in Classes 42 and 45 and hereby opposes the same.

own acts, and on information and belief as to all other matters:

1. Apple is the world-famous designer, manufacturer, and marketer of mobile

brand is one of the best-known brands in the world.

as identifying Apple’s APPLE-branded goods and services.

2012, and 2011, obtained from its website.

2019 through 2008.

copy of OnePoll’s ranking of top 30 most recognizable brand logos.

of relevant pages of Fortune Magazine’s “Most Admired Companies” rankings in reverse

chronological order from 2019 through 2008.

electronic device in 2010 and subsequent development of healthcare-related software applications

services to improve patient care, as detailed on its websites at https://www.apple.com/healthcare/

and https://www.apple.com/healthcare/products-platform/, selective screenshots of which are

https://www.apple.com/apple-watch-series-5/health/, a selective screenshot of which is depicted

below and a printout of which is attached as Exhibit 10.

devices in addition to third-party apps.

and family members.

health, and general wellness.

20. Apple’s APPLE WATCH devices also include Apple’s revolutionary

electrocardiogram (“ECG”) functionality, the first direct-to-consumer watch that enables

https://www.apple.com/healthcare/apple-watch/, a selective screenshot of which is depicted below

and a printout of which is attached as Exhibit 11.

Apple Marks, including, without limitation, the following:

APP. NO/ APP. DATE/ GOODS/SERVICES

Class 42: computer services, namely, displaying the

Class 41: education and training services, namely,

Class 43: restaurant services. (first use: May 4, 1998).

Class 10: general wellness instruments, namely, health,

1,078,312, 2,180,949, 2,715,578, 2,753,069, 2,808,567, 3,084,491, 3,298,028, 3,679,056,

3,928,818, and 4,206,562.

Application Serial No. 87/315,348 to register the following mark:

the following services (collectively, “Applicant’s Services”):

Class 42: Providing temporary use of on-line non-downloadable software, namely, an

FIRST GROUND FOR OPPOSITION

shown in the following side-by-side comparison:

Apple Logo Applicant’s Mark

that Applicant is related to, affiliated with or endorsed by Apple.

Apple's Notice of Opposition v. Super Healthy Kids, Inc.

Apple's Notice of Opposition v. Super Healthy Kids, Inc.