Google is not about blue links, says ex-CEO Eric Schmidt
Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
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Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.
However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection.
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Is the results count one step closer to fully going away?
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.
John Mueller said, "At some point, I'm sure we'll remove it," referring to the disavow link tool in Google Search Console.
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.
Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate?
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness.
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.